Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,127 Replies 5,127
RHandley
Member

Improving your content creation process

Recently, I changed jobs and the new company is a dumpster fire! 

 

Everything covered so far are action items I'm trying to implement, however, I'm getting a bunch of flack for changing how things have been done for 30 years.  My most significant issue is trying to find files with no naming strategy.  Let's not even get started on content yet.  Let alone trying to get employees to work together and implement these actions that I know work.  

TinaNicCo
Member

Improving your content creation process

I need to create a standard process for content creation, but first creating an organized content timeline that the team is on board with

HarshiMarathe
Member

Improving your content creation process

I'd like to streamline execution of content requirements by getting everyone on the same page. An excel sheet ususally does not help and Trello might do a better job at resolving this challenge. 

0 Upvotes
MeiDewin
Member

Improving your content creation process

To improve the content creation process, I'd have to make a specific timeline and track them tightly. Along with it is important to manage people who are involved in the project and make sure everything is going with the right workflow.

RMoody1
Member

Improving your content creation process

I need to create a content calendar to manage my content and become more organized. 

Aisha-Bello
Member

Improving your content creation process

I'd say to definitely focus on more practice and seeking feedback from people that are better than me cos I can be quite the consumer

LCulp
Member

Improving your content creation process

I'm on a newly formed marketing team for a real estate company and of the five people on the team, I'm the only active real estate agent. Since we all have different experiences and viewpoints we are bringing to the table, a clearly defined goal will help all of us work together better...be of "one mind" instead of many!

0 Upvotes
KOlamide
Member

Improving your content creation process


@kara_susvilla wrote:

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 


For me,I am going to do more research to know exactly what questions my niche is asking. 

0 Upvotes
Awerthy01
Member

Improving your content creation process

Goal: Write a reply that succinctly answers kara_susvilla's question by making my thoughts known and transparent for future people who reply.

Creating a sort of "goal" section to each content piece I create will help all stakeholders know the way I think about the content creation process.  I will plan to do this for future content creation. 

0 Upvotes
JDenny6
Member

Improving your content creation process

Plan content ideas better 

AOkeke3
Member

Improving your content creation process

i can improve my content creation process by writing down my ideas and picking the best out of the ideas and then plan on how to embark on it.

JMangaliag
Participant

Improving your content creation process

I've been mostly a run and gun guy. But it got me nowhere fast. Thanks forthe insights regarding having a clear, repeatable and organized framework for content creation.

0 Upvotes
TrânHàngNgọcBảo
Member

Improving your content creation process

For me, the most important thing that I need to do that identify buyers persona through Facebook or Google trend

TThúyHằng
Member

Improving your content creation process

WHEN CREATEING CONTENT I NEED TO SET MY GOAL. LEARN, LEARN ON ONLINE LESSONs. CONFIDENTIALITY CONTENT COMPLETELY WITH OUTSTANDING OBJECTIVES. DON'T IGNORE AND PROMOTE ALL OUR SKILLS

0 Upvotes
Jeannairene68
Contributor

Improving your content creation process

I'm working on building that framework. Right now everything is decide-and-go. I have no plan at all.

shassan01
Member

Improving your content creation process

Collecting more data-driven information about the content 

0 Upvotes
4thAnushiem
Participant

Improving your content creation process

For me, I will need to:

1. Focus on creating content for every stage of the buyers journey.

2. Get really granular with every step of the workflow and determine a timeline for each step.

0 Upvotes
JJemehna
Member

Improving your content creation process

I need to plan out my workflow in an organized and sequencial manner. I must also setup an organized editorial process, and I need to come up with a content offer in the first place through thurough research. 

jr64
Participant

Improving your content creation process

I can improve my content creation process outlining the different stages and also collaborating with others that are interested in getting better at content creation.

mmarianicholas
Member

Improving your content creation process

I don't have an existing workable content framework so I am going to have to create my content framework from scratch.

Pasquier
Member

Improving your content creation process

For me I will first evaluate the impact of the actual process by measuring KPIs, using the insights to refine the strategy in data-driven strategy