Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I'm working as content marketing manager at kids education industry. I found out we need to define clear goals for all content such as articles and share these goals for team, it can help us to create great and relevant content.
I would like to seek for audience interest in various fields, gather information about the most talked sectors, try to get more knowledge through reading blogs and books, through social media and will try to present or showcase something new in that particular sector.
I would make several vertices regarding my content and once I have achieved I would move to the next part and create content which would not be understandable without the previous one. Making connections and flow throughout my content should be my main focus.
Make thorough research about the content to come up with the vital information to fetch trust from the audience. When publishingit, use appropriate search engine tools
I'm currently leading content in a team that is into ed-tech for the US market. The only thing that is missing or the one thing we can do to improve our current content framework is to provide value to the reader. Currently, we are at a great speed and quite fast in moving things across the table, however our key metrics still stand down because I personally feel there is no value to the user who is coming in. So, with the takeaways from the course, I'm going to be working on creating content that is both valuable and read-worthy for the visitor so they are hinged to the website for a longer period of time.
Even though I run a fitness gym business solo, this content marketing is all new to me. I struggled deeply with how to keep the business relevant, and now I understand why. For my situation, I have to start identifying my target persona and the customer's journey to know what kind of content to create.
One thing I could do to improve my current cotent creation process is create a workflow that can be seen by all team members, to create clarity and transparency about what we have done, where we are and what's coming next. The short-term editorial calendar was a great example of creating a shared space for everyone to understand what content we're creating, what resources are needed (including external contributors) and the timelines from initial creation to publication.
Usage of historical data would be crucial to determine gaps and opportunties to achieve your goals. TRACK DOWN everything, PLAN AHEAD to be flexible even with unforeseen changes, and PRIORITIZE buyer personas to go from leads to loyal customers.
I would create diferent files with the past content and upload to the cloud to share in a easier way with my team, making the search easier to find. And also I would do a research one day a week of what it´s trend now and applicate to my creating process.
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