Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
jul 23, 202210:19 AM - editado jul 23, 202210:20 AM
Colaborador
Improving your content creation process
I will take time to study feedback I get from my customers and see areas of emphasis and improve on that. Furthermore, I will read widely on best practices of content creation.
I will do well to understand my audiences and educate them depending on what they are looking for . Focus on their journeys and create the right content for every stage. When I have come up with the right content, I create a work flow and define roles to my team. Everyone will be accountable for each role. This will build team work and an effective result in creating content.
I'll have to do some research on my chosen topic to come up with ideas on the different stages of the buyer's journey. This will simplify my work and make everything a lot easier.
First set realistic timelines that everyone in the team agrees with and also set some time to study the audience and the market you are trying to attract.
Studying the market, the buyers, and each level the buyer is at is essential to content creation. You need to be able to create content for all levels. If you need to create awareness you need to create content to open the buyers' eyes to your product. If they are in the desired stage, you need to make your product more appealing to the buyers. And if you are trying to close the deal and make a conversion, your buyer needs to be pusher over the edge with your content. So in many regards, knowing exactly where your buyers are, how they are feeling, what is the market pushing them to do, will be key to your content creation.
I agree. You need to provide lots of content to move the process from curious to prospective to buyer. Sometimes that's hard to know what will make the difference but more is better than less. Visibility will help, not hinder the decision making.
After understanding the values of your target market and empathising with their needs, identifying different content categories at each level of the buyers' decision-making process will allow the client to connect with various types of content, increasing the likelihood of the client choosing the service or product. Creating a range of categories will also allow for research, i.e., which areas of content appeal to the target market during specific points in the decision-making process, i.e., LinkedIn analytics.
Knowing your buyer and what they are looking for, and where will help determine what content will help your buyers, Interviews, finding out what motivates them personally and professionally to speak their language a well as learning from undustry leaders. LinkedIn can provide industry experts and research popular blogs in the industry and look at tools like SemRush to look at key words.
