Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
Studying the market, the buyers, and each level the buyer is at is essential to content creation. You need to be able to create content for all levels. If you need to create awareness you need to create content to open the buyers' eyes to your product. If they are in the desired stage, you need to make your product more appealing to the buyers. And if you are trying to close the deal and make a conversion, your buyer needs to be pusher over the edge with your content. So in many regards, knowing exactly where your buyers are, how they are feeling, what is the market pushing them to do, will be key to your content creation.
I agree. You need to provide lots of content to move the process from curious to prospective to buyer. Sometimes that's hard to know what will make the difference but more is better than less. Visibility will help, not hinder the decision making.
After understanding the values of your target market and empathising with their needs, identifying different content categories at each level of the buyers' decision-making process will allow the client to connect with various types of content, increasing the likelihood of the client choosing the service or product. Creating a range of categories will also allow for research, i.e., which areas of content appeal to the target market during specific points in the decision-making process, i.e., LinkedIn analytics.
Knowing your buyer and what they are looking for, and where will help determine what content will help your buyers, Interviews, finding out what motivates them personally and professionally to speak their language a well as learning from undustry leaders. LinkedIn can provide industry experts and research popular blogs in the industry and look at tools like SemRush to look at key words.
Being a budding social media manager, I will first research my target audience. Who are they, what are their pain points and interests, and what value proposition would be best for them?
As soon as I've established this, I'll take a step-by-step approach to the content creation framework. The process will include:
I would like to have a kick-off meeting with everyone involved with creating the content. This would be a way to have everyone's creativity come to the table. Then I would like to have a gaant chart in place to track the progress, and deadlines, and know who is doing what.
Before starting a content creation, there needs to be a plan as if I was writing an essay for a class. Create an outline, do research, and know the audience you are trying to convey the message to. -
As a solo content creator, I have devised a Google Sheet for my content creation framework. After watching the videos, I added a few columns to fit in the Buyer's Journey stages and contemplated how to incorporate the workflow.
I will firstly develop a strong understanding of my audience, while making a map of the values and products I can offer. I will do it via Google forms, interviews and social media questions.
I will analyze my clients' answers and my competitors to have an overview of the market I'm moving in.
I'm using Google forms insights area, Google news.
I will develop new original content containing my clients' real needs and do it uniquely, because I will know what others do.
Using Trello for the brainstorming and organization, Buffer for the auto-posting, Lemlist for the newslettering. I will use the social platform my clients use the most (I will know it thanks to the first step).
All this I will do while being very organized and curious for what the world and I can offer.
I will plan my content in detail and will ask industry friends to read and comment. I will then revise the content plan again for completeness. In addition, I will do more surveys to find out the psychology of my target customers to write content that is suitable for them.
