Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,655 Replies 5,655
smf668
Member

Improving your content creation process

I would outline the type of feedback that I need and how to submit it. Feedback always seems to cause confusion!

0 Upvotes
AUdoh
Member

Improving your content creation process

For me, selecting the best framework at a given time because of new apps, trends and improved tools that is coming up in the market. 

 

The framework has to be well planned ahead to make adequate time for content creation.

 

Also, the content framework must be flexible to make room for inevitable changes.

BKaushal
Participant

Improving your content creation process

Creating content creation is very crucial as it helps in understanding the behavioral pattern of the audience.

0 Upvotes
ccpickett
Participant

Improving your content creation process

Taking into consideration Company/Freelance or Audience milestones, events  etc. anc incporporating them into content is genius!

 

At my company we just hit the 50% completion of the project. To celebrate we hosted 8 breakfasts over 4 days for 1500 people. These events were documented and posted in a bulletin, showcasing photos, highlights and challenges, and a quote from the Project Manager.

0 Upvotes
SPisinski
Participant

Improving your content creation process

Creating an organized system for storing content will make it quicker and easier to access content.

DAzubike
Member

Improving your content creation process

To improve content creation process:

1. Write on an appropriate  topic either from frequently asked  sales questions or important knowledge pertaining to your brand that might interest your audience.

2. Be open to changes while in your writing or planning process. 

3. Keeping one's goal in kind helps to decide what kind of content to publish.

4. Breakdown the content creation process for easy guidance and sustainability.

5. Ensure proper review before publication

 

0 Upvotes
Narindika
Member

Improving your content creation process

For me, doing the list all your ideas possible it could. Then, make sure what content that your more needed, checking with the time. Check the google trend to see the supporting ideas.

0 Upvotes
jjsarmiento
Member

Improving your content creation process

I agree on on selecting the best framework at a given time because of new trends, apps, improved tools that is comming up in the market.

0 Upvotes
JGODES
Member

Improving your content creation process

Improving your content creation process

 

for me to have a listing of framework and marked it " important " and " most important " to have more time and don't cram

 

 

 

0 Upvotes
HLi1
Participant

Improving your content creation process

Or I can build a schedule on an Excel form that lists each step of the content creation process. It allows me to refine my process later based on the form.

0 Upvotes
botrosanwar
Member

Improving your content creation process

by putting myself in the shoes of my customer

kanjul_islam123
Member

Improving your content creation process

Be concise and precise as possible as can.

0 Upvotes
sgocher
Member

Improving your content creation process

Think calmly and don't try to do everything thing in one go.

Jochen_K
Participant

Improving your content creation process

As a software creating company we can luckily rely on heavy usage of Jira & Teams365 to coordinate our marketing team. We can luckily skip excel-sheets, trello, dropbox to manage our content, communicate or store. So some parts of this quite helpful lesson could be ignored.

0 Upvotes
KJackson5
Participant

Improving your content creation process

To me, I want to look and learn creative ways to present my content, especially if it is an article

ABalazova
Member

Improving your content creation process

I am going to plan my content in advance.

Since I do not have a team or freelancers, I can get my created conted to be checked to a friend who is good with words.

I will schedule the name of the posts for specific days.

Monalisa
Member

Improving your content creation process

Things I could do to improve my content planning: 

1. Plan my contents a month ahead with a clear storyline and extremely detailed so I know how many resources I may need

2. Set clear expectations for myself and others

3. Allocate enough time to create content atleast 1 month time 

4. Align myself with the Business Team 

5. Set realistic deadlines and commit to them

LRobke
Participant

Improving your content creation process

Researching topics that are important to the buyer persona relative to their buying stage and then creating a timeline. 

0 Upvotes
DavidaArnold
Participant

Improving your content creation process

I'm going to meet with the team to asses the best tool for collabortion feedback. 

0 Upvotes
hBalhareth
Member

Improving your content creation process

Add suspense and knowledge to the content.
Inference with realistic examples.

0 Upvotes
EThomas4
Member

Improving your content creation process

Conceptualizing is usually the toughest part of the journey for me So when I get a Topic for a peice of content I look on google for what people are googling about that topic so I know which questions I should be answering. 

0 Upvotes