Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I think by doing research on your competitors and see what they're doing and look for loopholes on how you can create something better and also have a effective strategy
Mine's planning and scheduling. I already got the contents and researched. Just kept on doing the drafting, editing and posting on the spot which is taxing.
Doing a better job of reaching out to editors that can take a look at my work and building that step into my process. A second set of eyes is always a good idea.
Taking into consideration Company/Freelance or Audience milestones, events etc. anc incporporating them into content is genius!
At my company we just hit the 50% completion of the project. To celebrate we hosted 8 breakfasts over 4 days for 1500 people. These events were documented and posted in a bulletin, showcasing photos, highlights and challenges, and a quote from the Project Manager.
1. Write on an appropriate topic either from frequently asked sales questions or important knowledge pertaining to your brand that might interest your audience.
2. Be open to changes while in your writing or planning process.
3. Keeping one's goal in kind helps to decide what kind of content to publish.
4. Breakdown the content creation process for easy guidance and sustainability.
For me, doing the list all your ideas possible it could. Then, make sure what content that your more needed, checking with the time. Check the google trend to see the supporting ideas.
Or I can build a schedule on an Excel form that lists each step of the content creation process. It allows me to refine my process later based on the form.
As a software creating company we can luckily rely on heavy usage of Jira & Teams365 to coordinate our marketing team. We can luckily skip excel-sheets, trello, dropbox to manage our content, communicate or store. So some parts of this quite helpful lesson could be ignored.
