Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
As a software creating company we can luckily rely on heavy usage of Jira & Teams365 to coordinate our marketing team. We can luckily skip excel-sheets, trello, dropbox to manage our content, communicate or store. So some parts of this quite helpful lesson could be ignored.
Conceptualizing is usually the toughest part of the journey for me So when I get a Topic for a peice of content I look on google for what people are googling about that topic so I know which questions I should be answering.
I am so new to the topic, and for that reason, one thing I can do right now is actually to use a content creation framework. I was a little familiar with the process. My goal would be to practice it to improve my use of it.
There's a whole lot I'm still trying to get a grasp of, but building a content creation framework is the first I will pursue and I believe I'll learn everything else before I become an expert in creating a professional content creation framework.
Mine would be to have an established workflow sequence. I often create content in one go, without breaking down the steps to fully access the authenticity and strength of the content.
One earlier step I need to solidify is collecting data into a central location in order to strengthen buyer personas through that data. In the creation process itself, becoming very familiar with one or two particular types of PM software/platforms and how to personalize them for my content creation process.
There is a while bunch of things I need to work on. I didn't know how to creat a framework so that's going to be my 1st task and eventually moving on to the nitigrities of the process.
The biggest area for improvement in my current content process is setting clear deadlines for each task. My current deadlines are too broad and all-encompassing. I need to break down my processes into even smaller steps to avoid getting too bogged down.
