Improving your content creation process

[kara_susvilla]

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

[Anniemckavett]

One earlier step I need to solidify is collecting data into a central location in order to strengthen buyer personas through that data. In the creation process itself, becoming very familiar with one or two particular types of PM software/platforms and how to personalize them for my content creation process.

[Abdal]

Step 1: Conceptualizing Content

• Use SEO tools like Wordtracker, Ahrefs, Ubersuggest, and sometimes Answer The Public
• Read Blog Post about the topic
• Search on Google to see and analyze competitors
• Read about the topic on online forums like Reddit

Step 2: Planning A Timeline

As a solo creator, sometimes it takes 15 hours-days to create the content

Step 3: Creating A Workflow

As a single creator, I focus on one thing at a time. Research, create content add images, etc

Step 4: Reviewing and editing

I use the free version Grammarly and edit the content myself  

Step 5: Organizing and storing content

• I use Google docs and 
• sometimes I schedule it straight in WordPress

[LisaH1]

Thanks for sharing.  I need to focus more on SEO and keywords.  Are the SEO tools you mentioned free?

[NanditaN08]

There is a while bunch of things I need to work on. I didn't know how to creat a framework so that's going to be my 1st task and eventually moving on to the nitigrities of the process. 

[HSwanson]

The biggest area for improvement in my current content process is setting clear deadlines for each task. My current deadlines are too broad and all-encompassing. I need to break down my processes into even smaller steps to avoid getting too bogged down. 

[JM14]

Collaboration is something I need to seriously think about. I don't know how to do it.

[NENGI]

Clear expectations,

Set clear targets and create and create a long lasting content creation framework.

[KRajpurohit]

Nice

[EBarkhuizen]

Focusing on buyer personas.

Pointless creating vague content that targets no one!

[RCanadaJr]

I'll be doing the same thing, conducting a survey via google form is one of the fastest ways to provide a relevant content.

[MGarcia07]

Researching more about my field to create content offer that will be appealing to my target market. 

[EBrowne]

I will need to know through a survey how businesses think about hiring a commercial photographer to create advertisements for their products/services. 

[Marc_Drew21]

Use templates, plugins or AI-powered/quick content creation apps to increase the number of content efficiently and effortlessly. For example:

Canva (All visual content)

Adobe Creative Cloud Express (Same as Canva, except photo and video editing features powered by AI, such as removing backgrounds)

Copy.ai (Copy writing, content ideas, social media caption generation)

Vectornator (Quick alternative to Adobe Illustrator/InDesign, branding strategy)

Grammarly (Professional writing companion for blog posts

Kinemaster (Video editing and motion graphics for mobile, quick alternative to Adobe After Effects, but more features than Premiere Pro or iMovie)

Ripl (Social media ad creator)

Easel.ly (Converts plain information into educating infographics)

Figma (Collaborative graphic design and planning tool; can boost remote productivity)

As a digital marketer, it is important to stay ahead of trends, including newer, smarter apps that could help improve the workflow and increase the number of content for better long term engagement. Don't hesitate to share it with your team. 

[NBashinifemi]

I'll create a framework

[ThePetaholiics]

Honestly, I would say the same thing! I definitely could use some outside perspectives on my products. So creating a survey via Google form will be my next step.

[KGosse]

Discovering the keywords that drill down on my real buyers.

[ELim69]

I am interested in optimizing my website through SEO

[RJ09]

Creating a process and a scalable framework that could allow sharing with others for assistance collaboration.

[hrdjones]

We have a monthly newsletter, and sometimes I have volunteers write articles for the publication. I tend to plan these monthly - more reactive than proactive. I could create a six-month or yearly calendar of content and work ahead to improve my current process.

[ShrishtiTayal]

I have my own website (http://www.theworthknowing.com/) where i write content but i don't know the better way how can i create/ build a content creation framework. With the help of HubSpot now i can improve my content famework and follow five steps.

1. Coming up with appropriate ideas for your content offers.
2. Use your goals to determine what content you need to focus on.
3. Creating a workflow
4. Reviewing and editing content.
5. Optimize for search engine.

[EBrowne]

Coming up with an appropriate idea related to your brand is certainly the most important part of the content-creating process. (This is my opinion)