Re: Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,680 Replies 5,680
TBDStaytuned
Member

I am actually going to plan something, winging it has not been working and it's evident.  Time to button up.

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KKolupaeva
Member

The one thing I can do to create my current process is to audit my blog posts to see what works well. Then I can start implementing Trello in my content creation process. 

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Jason7
Member

I have seen few ideas most interesting one would be how to create a survey for customers are providing service to them most important part keep your customer happy

786shaheer
Contributor

First thing first I will create a framework for myself and my clients by using the principles taught by hubspot academy. Secondly I will surely account the seasonal changes and plan my content ahead. 

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Shehabeid90
Participant

For me as a newbie freelancing, a digital marketer is to create a great content framework, using Trello to track the content edits and ideas.

then review it before the post-publication stage.

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Sachi2
Participant

There a few things a plan to do to make my content writing framework better is definetly using trello to track each part of my content creating process from writing briefs, creating an outline, research, writing to finally editing.Creating each of these process in  my trello board will help me streamline my writing process considerably. 

Secondly, using a google sheet to keep track of new ideas and key-points i would to include in that piece and sepearting them based on the buyer-journey stages.

Lastly, the naming and organizing my completed content in the form of Content format-Buyers journey stage-Campaign- Year is a great way to come back to certain content when needed.

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HPaliwal
Member

Save the content so that it can be accessed easily and re-used /altered for the chnaging business needs.

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katarinabgx
Member

Learn to organise my content more. 

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RDan
Member

For me, need to create a better storing framework for future ease. 

 

 

Jananikalyani
Member

I will plan, organize and create the content by keeping the track of it and create surveys.

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sidkorde
Participant

first i will find out what the customer wants by sending a Survey to my customers base and then i will plan out my Content in excel and Make it very flexible.

 

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Sandeepkumarx
Member

i will create a google spreadsheet to label and organise my content for easier planning.

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DMuinde
Participant

I believe that through incorporating a well organized content framework. I will be able to manage my website's content in a sufficient manner.

DJadwani
Member

For me, need to create a better storing framework for future ease. 

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kellyvuong
Member

For me, the good choice is creater a workflow on google doc. In this way, i can change my work in the better time.

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07657
Member

bring out good content 

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SharonSolet
Member

Create the flowchart that we are going to use and set up due dates.

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SLawrence9
Member

Create the content more in advance and have it saved to drafts to be posted at the optimal time 

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OsiBeloOsagie
Member

As a solo or freelance content writer, defining my workflow and putting a timeline to my contents will help better my content creation process

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CCalderónVélez
Member

I can work in the content with trello and create a process. 

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SallaLópez
Member

We provide content for other organizations, and yet our content creation process is far from optimal. What I took from last lesson I watched was the style guide. There should be a short, cheatsheet type of style guide for all our clients, which would make it easier for our content creators to create content - even if they haven't created any for this particular client before.

I'm also going to check how our current tools such as Trello and Slack could help us in the content creation and reviewal processes.

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