Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
First checking out other contents if they go in line with what you are selling out, get feedbacks from your team members on their opinion before proceeding to creating the next content. Be organized.
For me, I have been a spontaneous content creator without any plans. What I would do differently is to start with a plan in line with my business goals
I'm still new to the content creation process, and I'm figuring out what works for me. To start, I'm going to focus on content planning. I usually create small batches of content at a time, but I want to be able to create a schedule, and create content farther in advance.
For me, when i create my net piece of content of any kind, I will try to read up about what are the questions the audience is asking. This might be FAQ's or search suggestions on Google. I think one can make more relevant content I one kknows what exactly is needed by the people. Yes, I can place myself in their shoes and go with that POV but sometimes it is better to refer to the currect enquiries which are popping up and try to give solutions to those questions.
To improve my content creation framework, I'm going to be more intentional about documenting all the steps in the process and clearly listing out the expectations. I'll also build in extra time to prepare for post-publication promotion *before* the post goes live, as opposed to scrambling after publication to figure out what I'm going to say on which channels to promote the content.
In my perspective, to create good content, first, we have to have explicit conceptualizing content. That means we have to come up with ideas, and it should be clear and define the project that we are working on—focusing on serving what consumer needs is and how to satisfy their appetite. The primary purpose of conceptualizing content is to develop an idea, test the hypothesis, and make sure that idea works before starting anything. Good content is always needed to have a good idea to begin or suggest.
These are some key learnings from writing without a real process in place in the past:
1. Have the main editorial and SEO guidelines in mind. See what your main keywords are and if those match up well with the content you have in mind. Think about a good title and subheader.
2. Create an outline. When creating this outline, focus on what the main issue/topic is, what conflict or need it poses, what solution or value your article is offering, and what is the conclusion. Also, use the pyramid style to present all of those in the first paragraph.
3. Define the persona you are writing for, and the person you will be writing in. What stage are they in: do they need education, a solution to their needs (consideration), or an explanation of your product so that they can decide on purchasing it?
4. Organize your research: Create a different document with all the research you have found about the topic, and summarize key points and messages from 2 or 3 sources.
Up until this point, I've been a one-person content producing team for our eCommerce website. It's not ideal (self-editors can surely empathize with the struggle.)
One of the big takeaways from this section was the organizational piece. I like to link to and borrow from our other written content as much as possible. I often have a hard time finding said content in our Drive. This organizational method is something I'll be implementing shortly.