Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

YZ0
Member

Improving your content creation process

We need to generate more blog ideas.

McMoxie
Member

Improving your content creation process

To improve my content creation process the 5steps are key and I will do a 6. In my conceptualization stage I will put my my self in the show of the prospect and imagine what my content would solve if I had a problem and I'm seeking content to solve this. This might seem repetitive of the main idea but the point here is it is often overlooked. Content creators often create as a sort of producer without actually going through the consumption stage themselves mentally before creation. And to this j will create a personalized problem around my content and try help myself solve this problem with my content creation using the 5steps. And I will do an evaluation of my processes and the effect it had on my problem. I think this on a personalized level will improve the content creation process.

KLopezPolanco
Member

Improving your content creation process

I would reviewed the data of the previous content.

AnasSal
Member

Improving your content creation process

One of the main thing that we lack in our buisness is KPIs. Working without it is kinda messy and can't lead to progress. Hence, after making reviewing objectives and marketing strategy, I will assign KPIs for each platform.

HNguyen0
Member

Improving your content creation process

I would follow the 5 steps with  some modifications:

1/ Conceptualising content:

-  I would use what my goals are to guide me on how to create a content offer that would likely to allow the goal to be reached. If i want to get more eyeballing on my main site by 20% (who i know are my main audiences and buyers are millenials), i would offer them reduction in the product i am interest in promoting or existing products that they are all hyped about.  Take Fenty beauty as an example, Fenty's top trending is Mattemoiselle lip stick along the millenials . To increase the chance of the  millenials looking into the website, i would pop up a sale deal then create back links that guide the customers into the site where there are both Mattemoiselle and my new lipstick line. On the website, the position of the lipstick would occupy on the left corner as human tend to look from left to right and top  to down. 

2/ Planning timeline:

- For reach process of the content production   (draft write,  official write ,  editing), i would  create a rough table and give  rough deadline and final  one. Then the common spreadsheet is shared among people  at each stage to figure out how much time they think they could get their product finished. 

3/ Generate workflow:
-  I would go into  more details / like a job description on: who do  what,  who and when stage manager should look,  what and when need resources. 

4/ Reviewing and editing:
- Proof read the entire  process and come up with any last modifications (roadblocks addition if possible). 

5/ Organising and storing content:

- Set up a centralised system where everyone understand how the naming system works and where to  find certain  things when needed.  

 

AMitchley
Member

Improving your content creation process

Love this, also aligns with the idea that the content creation framework should always be evolving!

MHadley
Participant

Improving your content creation process

to improve our current process I would like to start to engage myself in tagging

G-squared
Participant

Improving your content creation process

To improve our current process, I would like to learn more about SEO and tagging.

ShuchiShukla
Participant

Improving your content creation process

I will apply the five-step process as taught in the lesson

  1. conceptualize the content
  2. Plan a timeline
  3. create a workflow
  4. review and edit content
  5. organize and store content in a central locaton

I also will use the content editorial calendar with defined roles and deadlines

UyenHoang
Member

Improving your content creation process

In order to improve my current process, I review whether it is in line with the outline or according to the previous arrangement plan, then send it to my team members for their comments and corrections.

HThuý
Participant

Improving your content creation process

I'm gonna send my creattion work to my collegues so that they can give me feedback about my work. As a result, I can edit to complete my work. I also try to complete my work before the deadline 1-2 days to have enough time for my review

neetuadnani
Member

Improving your content creation process

Time & again, I will scrum with my team to ensure current trends are always being connected to in our content.

This will help us in building a model that focuses on current mindset of audiences in par to the the content that we curate.

MRusso23
Member

Improving your content creation process

I need to make sure I have time to create it then once i have completed it, I need to look it over.

 

Kmcdermott9
Member

Improving your content creation process

I need to make sure I have a substantial amount of time for planning and organizing the creation process.

IVenard
Member

Improving your content creation process

One way my team could improve our creation process is to spend more time brainstorming and hearing out eachothers seperate ideas before we run with one.

DSteeves
Participant

Improving your content creation process

One thing my team could do is track our content so we aren't repeating any current trends.

ECeballosSali
Member

Improving your content creation process

I am going to investigate what my options would be to create some content based on past posts, and with that plan the following posts.

MaggieMiles
Participant

Improving your content creation process

I'm going to do the research and use the tools available to figure out what conflicts my ideal customer have and how I can answer those in my content, and then plan out my content for the next month from that information.

ChinweO
Participant

Improving your content creation process

Ill organise everything, create a content calendar keeping in mind my goals and document all the processes keeping in mind all i learnt here

JLoos
Member

Improving your content creation process

I am going to go through past social media posts to see what gets the target audience most engaged. From there, I will have a better idea of what content is most successful and can try to mimic it from there on.

ABrummett
Member

Improving your content creation process

Organization is a huge one, in order to make the process more streamlined we need an organization system that functions for everyone our group.

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