Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,722 Replies 5,722
DOrazDii
Member

@kara_susvilla wrote:

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 


I would get my research done, put down my first draft, get my work reviewed/edited and the rewrite

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AdrikanaDas
Participant

I will go through the related industry websites and go through their take on the industry best practices. Moreover, Google research is a must. Then make a list of industry-related trending topics and share with the team to get their feedback on it. 

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ManidharRao
Member

First of all i will see the parameters which are set by me/our head are meeting or not? (like long term content managment;Editing and Bounce rate on the page) ,and i would collect feedback from the collaborated people with me.

0 Upvotes
NIvanoska
Member

One thing i could do to improve my content is doing more research.

0 Upvotes
lunap
Member

Set clear time goals for specific tasks that I need to finish.

0 Upvotes
TWenner
Member

I would call an initial meeting with my team to see where/what we are trying to produce then create an initial timeline that we'd like to see things finished by.

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TWenner
Member

I would create an initial group meeting to discuss what direction we should pursue, then create a timeline as to when we should get our products ready for the clients.

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EGonzalez-P
Member

For me it would be get a wringiting feedback form my teamates to find out if my style match the same kind of research that is implementing. As well, the use of multiple sources to find out what is best working withing my team and the readears of the post. Listing to them is the best way to provide a future post with remarkable content.

 

0 Upvotes
MMonia
Member

I could improve setting timely goals and SEO 

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TayyebaRafique
Member

I am new in this field and just started my learning and have no experience in content writing. But to my best thinking, i can improvise my framework and try to get feedback from others to improve my writing. 

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AthenaAmor
Contributor

I could really improve my current process if I would take time to sort out the content planning better. The previous video reminded and enlightened me that the content should have a specific direction for each parts of a year, and although that's general knowledge, it's still something to improve of especially for me since I used to overlook it a lot.

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malory305
Participant

I think for me, its really about laying out the steps to create my content a bit better. 

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Kaps27
Member

The most difficult aspect for me is to conceptualize content and conduct research accordingly. It takes too much of my time and I am still not happy with the result.

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lnlharper
Participant

Search engine optimization is always something I'm more than happy to leave to others. I'd love to brush up on my skills.

0 Upvotes
VOlehi
Participant

One thing I need to improve on is conceptualizing content,improving my quality of research and setting timely goals

0 Upvotes
Carolco
Member

I think I may improve the way I conduct my research on the topic and organize the content after. Moreover, I will need to think about the different stages in the customer's journey

0 Upvotes
AGowan
Member

Before writing my next article, I'm going to take some time to nail down ways in which I can be more engaged in the preliminary research process. Sometimes, I struggle to find more things to write about after addressing the main points but if I can enrich my research process (like creating interesting questions as I go), I think that will help me extend my articles meaningfully. 

ỲPhốLàng
Participant

For me, setting up a clear, bold plan of the content which is really going to catch up with what's going on in the creative content process.

0 Upvotes
EYost
Participant

I really appreciated seeing the example of how the content was organized and stored.  I think I can be better with naming and organizing the content I write. 

0 Upvotes
RDunn4
Participant

For me, content creation for my particular corporation really comes down to consistency with our new rebranding look. For Ex: using the correct logo in every social media post or even making our website consistent. The creation of the actual content is much easier not only for me, but for those looking at our corporation. They will begin to recognize our content more and associate us with the services we offer.

CDunn4
Member

The first step in improving our current process would be to have regularly scheduled virtual meetings so we can discuss, plan, and refine the process. Additionally, I liked the idea of having a rough draft of the timeline that everyone can discuss and then finalizing it.