Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I will research how to market to customers of brands in the same industry, with enough information, I can better understand what is suitable for customer's demands. Besides that, collect some options from the team to have a general outlook on these issues.
I took the SEO certification course through HubSpot and walked through our own site and content as I learned. I worked closely with my boss at the same time so I could as questions or walk through things I'd noted. During that process we were able to create a fast load time for our site, better optimize for keywords, and push our podcast up so it now ranks second on Google for cleaning industry podcast (which was a huge deal and something we did not actually anticipate). SEO is a beast though and I definitely recommend looking for a mentor of some kind who can help with you don't work with someone who can guide you.
Create a survey for patrons about the usefulness, the level of attraction, ... apply keyword tools, to analyze and update current trends. Judging by customer engagement with past content.
I'm going to start building recipes that enable me to streamline my content creation process. I want to be able to duplicate it and then enable other people to follow along and seamlessly create their own content!
I will get reviews and feedback from my team and prospects on how helpful my previous content was and with that I can adjust where necessary and create a better content
For me, I think that before I begin to write a new content, I'll review the old articles that I wrote. It means that I'll read it again and check statistics about that post. If it was bad, I'll find reasons why. On contrast, I'll take note the topic I wrote for the next plan.
I will get reviews and feedback from my team and prospects on how helpful my previous content was and with that I can adjust where necessary and create a better content
I will research how to approach customers of brands in the same industry, I think that the content will be clear, with enough information that is suitable for customer's demands. Besides that, collect some options from the team to have a general outlook on these issues.
Sep 16, 20212:30 AM - edited Sep 16, 20212:32 AM
Participant
Improving your content creation process
Khi lện một dự án hay bất kỳ chiến dịch nào, nội dung luôn là yếu tố quan trọng góp phần thành công của chiến lược.
Nội dung đáp ứng đủ điều kiện bao gồm: đơn giản - hiệu quả - rõ ràng sẽ thu hút được nhiều khách hàng khi tiếp cận sản phẩm hay dịch vụ của doanh nghiệp
Organizing content creation and clearly defining what part of the buyers journey potential readers are in when crafting the content looks to be a key point for me.
Spend more time in collaboration with my colleagues. Unfortunately, we mostly work from different places so tend to be quite solitary when it comes to creating content. However, through scheduling more face-to-face time we can look to build a more united and cohesive content plan.