Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,657 Replies 5,657
ABhutani
Participant

Improving your content creation process

I work of my own, but timeline and editing that is something I want to focus on.

LivsMediaCo
Contributor

Improving your content creation process

I need to work on creating deadlines and organizing everything where it's easy to find.

LexSoto
Member

Improving your content creation process

One of the biggest issues I've had so far is with setting timeframes for my content to be released. I work on my project solo, so I do all of my content on my own. Sometimes I'll go beyond the timeframes I set for myself and it can become quite disheartening. 

 

I definitely need to crate a framework!

SPosigian
Member

Improving your content creation process

I will research how to  market to customers of brands in the same industry, with enough information, I can better understand what is suitable for customer's demands. Besides that, collect some options from the team to have a general outlook on these issues.

0 Upvotes
EuniceN
Contributor

Improving your content creation process

Make more research and start early enough before deadline to ensure ample time for edits.
Also work on SEO
HMorris
Contributor

Improving your content creation process

I took the SEO certification course through HubSpot and walked through our own site and content as I learned. I worked closely with my boss at the same time so I could as questions or walk through things I'd noted. During that process we were able to create a fast load time for our site, better optimize for keywords, and push our podcast up so it now ranks second on Google for cleaning industry podcast (which was a huge deal and something we did not actually anticipate). SEO is a beast though and I definitely recommend looking for a mentor of some kind who can help with you don't work with someone who can guide you.

0 Upvotes
Fahad2030
Member

Improving your content creation process

- Follow/Benifit from industry pros and try to grasp their log of mistakes and best practices in the feild 

- Create Knowledge Management System KMS to document all undertaken practices or CMS as demonstrated 

- Get audiences feedback 

 

0 Upvotes
Thao_Dinh
Member

Improving your content creation process

Create a survey for patrons about the usefulness, the level of attraction, ... apply keyword tools, to analyze and update current trends. Judging by customer engagement with past content.

0 Upvotes
Thanhne
Participant

Improving your content creation process

i use SEO and keyword
0 Upvotes
Atefe_A_Amlashi
Participant

Improving your content creation process

I continuously check the numbers related to the content and I will reevaluate the process of content generation based on the numbers. 

I also have some events - like the retro event in the scrum- to improve our process.

0 Upvotes
DavidDennison
Key Advisor

Improving your content creation process

I'm going to start building recipes that enable me to streamline my content creation process. I want to be able to duplicate it and then enable other people to follow along and seamlessly create their own content!

David Dennison

Search Engine Optimization

and Content Marketing Expert

mobilePhone
702-556-5062
emailAddress
david@daviddennison.com
website
https://daviddennison.com
0 Upvotes
gamal_elsayed
Participant

Improving your content creation process

I will get reviews and feedback from my team and prospects on how helpful my previous content was and with that I can adjust where necessary and create a better content
0 Upvotes
ksatsangi
Participant

Improving your content creation process

I will get reviews and feedback from my team on how helpful my previous content was related to a subject. With that I can create a better content

0 Upvotes
thanhan14
Participant

Improving your content creation process

For me, I think that before I begin to write a new content, I'll review the old articles that I wrote. It means that I'll read it again and check statistics about that post. If it was bad, I'll find reasons why. On contrast, I'll take note the topic I wrote for the next plan. 

0 Upvotes
CIjoma
Member

Improving your content creation process

I will get reviews and feedback from my team and prospects on how helpful my previous content was and with that I can adjust where necessary and create a better content
0 Upvotes
HueHan
Member

Improving your content creation process

Awareness stage: find the customers' pain points and stick with those, use empathetic voice --> show that they are being felt.

Consideration stage: show case studies, successful stories --> make them feel more trusted in our company.

Decision stage: show solutions --> build trust.

0 Upvotes
Alice24
Member

Improving your content creation process

I will research how to approach customers of brands in the same industry, I think that the content will be clear, with enough information that is suitable for customer's demands. Besides that, collect some options from the team to have a general outlook on these issues.

0 Upvotes
RShah8
Member

Improving your content creation process

creating content for once is easy but when it will be an ongoing process same becomes a difficult task. 

to be ahead in the industry you need to create content which got a flow and has a goal to achieve. 

I always find a gap in creating a flow for which I made a content calendar that can easily be trackable to be more productive and efficient.

 

0 Upvotes
NhậtNguyễn
Participant

Improving your content creation process

Khi lện một dự án hay bất kỳ chiến dịch nào, nội dung luôn là yếu tố quan trọng góp phần thành công của chiến lược.

Nội dung đáp ứng đủ điều kiện bao gồm: đơn giản - hiệu quả - rõ ràng sẽ thu hút được nhiều khách hàng khi tiếp cận sản phẩm hay dịch vụ của doanh nghiệp

 

0 Upvotes
aeldeeb
Participant

Improving your content creation process

The content should be clear and simple also it should be attractive So I should collaborate withy team to keep it updated and organized  .

0 Upvotes
MSFischer
Participant

Improving your content creation process

Organizing content creation and clearly defining what part of the buyers journey potential readers are in when crafting the content looks to be a key point for me.

0 Upvotes