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Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,781 Replies 5,781
smntnms
Member

To improve the content process creating an online survey and analyze the results and decide on further steps based on that would be a great idea!

0 Upvotes
RMahendra
Participant

I will discuss with my team, share what i learn from the course before and communicate with them about what kind of platform they easy to use to work in collaborative manner.

0 Upvotes
NMohammadi
Participant
First of all, I consider which platform is more suitable for publishing our brand content. Based on the presence of the target audience and their feedback on our content, I decide to produce and publish appropriate content. To do this, I will definitely use a content calendar to coordinate between team members
0 Upvotes
NSalian
Member

Before i start with the content  will check what platform is usefull for my promotion 

0 Upvotes
NSalian
Member

Before i strat with content i  will check which platform is benifisary to my content promotion

0 Upvotes
ajmaltahseen
Member

Survey will be a good idea!

0 Upvotes
HEG
Participant

To improve my current process, before I create my next piece I will make sure that my content reflects the buyer persona and make sure that my content is repeatable and consistent yet updated to make sure that people remain engaged, and make sure the content reflects the platform it is on. 

0 Upvotes
Mariah2021
Member

Refine our management process by using better organization tools.

0 Upvotes
ASanders6
Member

I want to create smarter content by surveying a large group of buyer personas to see what they find most effective.

0 Upvotes
ASanders6
Member

I want to evaluate my previous work and see which ideas needs the most refreshing, I will do this by surveying a large group of buyer personas to see if they still align with this content

0 Upvotes
CStansall
Member

Creating a robust content creation framework, starting with conceptualization of content will help. By beginning the framework with content conceptualization, I can identify appropriate ideas for content offers based on my customers' stage in their buyers journey.

0 Upvotes
DThomas3
Member

I am new to content writing, so I need to actually create my framework.  I feel that with this process in order from the beginning, it'll help me stay organized and write my best.

0 Upvotes
Katefaverett
Member | Platinum Partner
Member | Platinum Partner

I'm going to improve my ideation by identifying sales questions my client's customers might be asking.

0 Upvotes
KSimms1
Participant

I believe that is a genuinely great way to start improving. Feedback with those you work with will help form a well organized and put together vision of the content in full.

0 Upvotes
Sdotwilliams
Participant

Before I create my next piece of content, I will formulate a content framework. Being a team of one, I am often under the gun to produce content and end up making much of it on the fly which isn't sensible for scaling our content strategy.

0 Upvotes
Trentster
Contributor

When want to improve the content creation process I want to pull in team members from various departments to see what resources we offer have been most engaging over the last quarter. Based on feedback I can see what content needs to be increased or can be re-evaluated in more detail. 

0 Upvotes
Aurievon
Member

Create a checklist for content creation. Make sure do a post evaluation of the content published and then update the checklist accordingly. For your next content creation, you can use this updated checklist to ensure that you are most likely not to repeat issues you have encountered previously.

0 Upvotes
ssiteki
Member

i would look into what my competitiors aren't doing (in terms of content creation) and tap into that for my content creation efforts/

0 Upvotes
ssiteki
Member

i would look at what my compeitiors aren't doing (in terms of content creation) and then i would tap into that for my content creation efforts

0 Upvotes
YAhmed
Member

Finding what the audience is looking for, writing about it, and optimizing it over time to make it always in line with the user's need

0 Upvotes
TLansberry
Participant

Set up a better editing process to get input on more than just grammar and spelling. 

 

0 Upvotes