Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,901 Replies 4,901
NovAnne
Participant

Improving your content creation process

To improve my content creation process, I should complete first my custom audiences and create all my content with my custom audiences top in mind. Only then I can focus on systematizing everything. 

0 Upvotes
MDavenport72
Member

Improving your content creation process

to improve my content creation process I will create a content calendar. This will organize my topics. Deadlines and publishing schedule in a calendar parentheses using tools like Asana or Google sheets) will help me stay consistent and efficient. This also makes collaboration smoother by keeping everyone aligned on upcoming content.

0 Upvotes
IreneUddy
Member

Improving your content creation process

To Improve my content creation process, the two major things i'll work on will be to create a content creation framework and a System for organizing and storage.

 

QNguyen31
Member

Improving your content creation process

Improving your content creation process

Make a Specific Plan

Determine the goal: Is this content to increase brand awareness, attract customers or increase interaction?

Understand your audience: Who is your target audience? What do they like? What problem are you having?

Make a posting schedule: Build a specific weekly/monthly posting schedule to maintain consistency.

AHuy
Member

Improving your content creation process

GOOD JOB

0 Upvotes
KAhmedChowdhu
Member

Improving your content creation process

  1. Focus on what topic you will write
  2. Plan it according to your work and time.
  3. Divide the work among the team and start working.
  4. After finishing for the first time recheck the content.
  5. Store it in Google Drive or another place.
  6. When you publish it you have to keep a comment section so that the readers can tell you about your content and you can improve it daily.
0 Upvotes
fiya123
Member

Improving your content creation process

I need to know more about content creation 

0 Upvotes
SamuelRays
Participant

Improving your content creation process

Frankly, before now, I started with just random content creation, then I started setting a structure to it, and then back to randomizing. What I will do is to setup a detailed framework that is broken down to the tiniest details to make sure the process is top notch. I will be sure to be flexible and to study my industry's market trends.

0 Upvotes
Vinnu_1998
Member

Improving your content creation process

My content creation framework needs improvement. I've been freelancing for a long time, and each project makes me realize I should consistently evolve. I like your idea of creating a Google form, which can be a part of my coming collaborations. In addition, I'd like to explore the keyword tools and improve my vocabulary to meet the brand's tone.

NicoleG1
Participant

Improving your content creation process

to improve my content creation as beginner, i would love to start with the idea of doing all 5 steps by the one person, managing all together, step by step will give me more clarity in which way I'm going now. From making searches about my buyer's personas to goals , and framework ( scheduling my ideas and content, creating a base of what need to be done, it will improve for sure my results. 😉

0 Upvotes
mBerik
Member

Improving your content creation process

  1. Define Your Content Strategy
  2. Streamline Content Creation
  3. Enhance Editing & Quality Control
  4. Maximize Content Distribution & Promotion
  5. Track Performance & Iterate

 

0 Upvotes
MOlson71
Participant

Improving your content creation process

For my next content planning, I am going to look at the overall activations calendar to see if there are any deadlines or important dates that need to be published before scheduling other content for that time before I approach other content ideas. 

0 Upvotes
HB_
Member

Improving your content creation process

For me; dividing the tasks among the group members and scheduling meet-ups to keep track of the progress made so far is something that I wanna incorporate to improve my current content creation process.

0 Upvotes
EAjijola
Member

Improving your content creation process

For me the one thing I can do to improve my current process is to learn from top organizations join and follow their tracks especially take note of their mistakes or customers complaints in the FAQ(s), put solutions on my platforms, aswell as using trello and google drive to record and keep tracks of any development.

0 Upvotes
SDurakovic
Member

Improving your content creation process

One thing i could do to improve my current process is to prioritize deeper personalization in responses and intercations.

MNgongoc
Member

Improving your content creation process

I need to be more creative in my content, involve various perspectives for both stakeholders, also, I need to keep track và update with my upcoming contents 

RLamina
Member

Improving your content creation process

i am going to create a content a survey to ask about other peoples opinions as well

 

HFoss4
Participant

Improving your content creation process

Definitly going to emply a more timetabled, structured approach, brings more consistency to the process.  

Some more research into what content is working for me vs what isnt as well

SAbim1
Member

Improving your content creation process

I can improve my content creation process by making it more structured. I'll add publish dates to them and share these with people I collaborate with. Also, choosing topics a month in advance will improve structure and time management.  

Perpetualehi
Member

Improving your content creation process

Before creating my next piece of content I'll do a thorough research about the topic, by reading blog posts related to it and taking notes on the Frequently asked question. I think for me now in my content marketing journey,I just need to get enough information about my Target Audience and about the industry in other to draft a well valuable piece of content that would benefit them in their buyers journey