Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,145 Replies 4,145
OOluwatuyi
Member

Improving your content creation process

I'm going to get a general knowledge of the product we are promoting, read through previously published article get a hold of what their articles look like, I'd also look out to receiving feedbacks from those I work with.

0 Upvotes
NWijemuni
Member

Improving your content creation process

I would improve the content by conceptualizing it, focusing more on the customers' needs and wants, and creating more content during the awareness phase of the buyer's cycle. To achieve this, I measure from which Google searches the users have arrived at my content and create the content strategy accordingly.

0 Upvotes
JBadger5
Member

Improving your content creation process

Ask yourself the question, "Is this something that I can repeat or recreate again and again?"

 

0 Upvotes
MMoorhouse77
Member

Improving your content creation process

One way to improve on the content creation process is embedding a mantra that finished beats perfect every time. 

0 Upvotes
aiswarya_r_nair
Member

Improving your content creation process

The key to successful content creation is a streamlined, repeatable process. Regularly assess your workflow for improvement. Consider soliciting feedback from collaborators, like sending a survey, to enhance your process and become a smoother teammate.

JDanielVarghe
Member

Improving your content creation process

How i would plan to improve content creation plan is first to get a general idea of what the client or brand needs, once we get the brief, collect previously done contents that connects with the brand. After we get enough datas required to create contents we have to sit with our content team and brainstorm on how we can create content that communicates what the client needs. Research competitor brands, how they are communicating. The whole idea should be what does the client need, do our research, communicate our findings with the client, once we all are on the same page, our content writers can start their work. By doing this everyone will be on the same page on what to expect, writers will have a clear idea on what to communicate.

0 Upvotes
LPercel
Member

Improving your content creation process

Research the audience you are catering to and the topic you want to discuss with them. 

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Bukolami_a
Participant

Improving your content creation process

I’ll research on the different kind of visuals my target audience are interested in, add my brand originality to it. Then, I’ll study the analytics of the contents that have the most engagement and conversion and do more of it.

Mirunguva
Member

Improving your content creation process

My content creation will include research from my targeted audience,updates on their feedbacks and action plan that i will take

0 Upvotes
LiamHaydon
Member

Improving your content creation process

To improve team communication and collaboration by implementing a structured reviewing and editing structure for more expansive peices of content.

0 Upvotes
ADubey0
Participant

Improving your content creation process

My content creation process will include research from my buyer's persona and updates according to the feedback collected from Google form and customer feedback from social media and FAQs.

0 Upvotes
Himanshu7
Member

Improving your content creation process

To define my content creation better to attract my audience, I'll keep it simple. I'll send out a Google form to the people I work with. This way, I can ask for their thoughts and ideas.

 

0 Upvotes
lysar0s3
Member

Improving your content creation process

 

To make my content creation process better, I'll keep it simple. I'll send out a Google form to the people I work with. This way, I can ask for their thoughts and ideas. When we're all on the same page, it's easier to create great content together.
Mary1231
Member

Improving your content creation process

Improving your content creation process

I would start by defining my goals and understanding my target audience. Then I would plan and research my content, and establish a consistent and repeatable workflow using tools like content management systems and style guides. I would also focus on producing high-quality content, edit and proofread thoroughly. I would also analyze my content's performance using analytics tools, and stay up-to-date with industry trends and best practices. Finally, i would collaborate with others to bring diverse perspectives and ideas to the table.

Omot
Member

Improving your content creation process

I believe that a good content creation framework must balance consistency with flexibility. This helps to respond to the needs of the diverse audiences at every point in time. 

RTJ
Member

Improving your content creation process

I totally abide by this notion, being able to collaborate on a shared workspace with the help of an organized work frame has made the jobs I have gotten so far  much easier.

0 Upvotes
Mastervictor
Participant

Improving your content creation process

Your content strategy should clear, simple, organized and could be repeated 

0 Upvotes
SChakraborty88
Member

Improving your content creation process

One thing I always do before creating content is to search for similar content on the net and read what others have written. Then I formulate a strategy accordingly, which helps me mention modal stuff everyone is mentioning while also knowing what sort of unique content to add, so as to stand apart.. 

0 Upvotes
SMuhammadNaqi
Member

Improving your content creation process

For me, to improve my content creation process, I would try to become more organized. Organizing research in a way that's easy to understand and that information flows to organizing content in a way that is easier for users to understand. 

0 Upvotes
samiat
Member

Improving your content creation process

i would research on my buyer personas and analyse the insights of my previous posts and content

0 Upvotes