Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,206 Replies 4,206
Shilpa2810
Member

Improving your content creation process

To improve my current process of content creation I would analyse Frequently Asked Questions along with expectations . Also by researching through surveys or sources about what the customers want to know,I could produce more reliable and consistent content.

 

 
0 Upvotes
CUONGDUCHOANG
Participant

Improving your content creation process

Firstly, choose the concept for your content to make sure what you want to show with the readers. Secondly, create a plan and then list vital steps which assists your post,... Thirdly, edit and review your content then design the visualization for your content. 

0 Upvotes
SGhosh85
Member

Improving your content creation process

I have so many moving parts that just keeping up a tracker is difficult, but I know it's so important to get tabs on what stage the content is in. I am going to work on finding a solution that works for me long term

0 Upvotes
Honey004
Member

Improving your content creation process

To create great content for digital marketing, understand your audience, provide quality and valuable content, maintain consistency, optimize for SEO, use visual appeal, tell engaging stories, be authentic, include interactive elements, distribute widely, and regularly analyze and adapt based on performance metrics.

 

 

 

 
 
 For creating a good content onr must know it's audience Provide quality and valuable content maintain consistency Also, the SEO for optimisation should be used. Also the use of visuals along with information, Make use of examples, wide distribution And regularly analysing and adapt as per the. Output one get through it.
 

 

 

 

0 Upvotes
RidhiChiplunkar
Member

Improving your content creation process

Keep in your mind what exactly the topic is going to be. Try giving your best at the time of execution, the quality of the content needs to. be top notch, keep track of everything what's trending? What the hype is about? So you can get people's attention towards your content 

0 Upvotes
siyyaaaad
Member

Improving your content creation process

clearly outline the objectives of your content. are you aiming to inform entertain convert or engage your audience

0 Upvotes
DalioM
Member

Improving your content creation process

I would plan my content and make use of a content calendar to make sure that I am staying consistent and sticking to due dates or deadlines. I would also research my buyer persona to create content that is relevant to them.

0 Upvotes
BruceKimathi
Participant

Improving your content creation process

For me i'm looking forward to getting organized in my content creation and preparation process.This is because i find/catch myself jumping from one thing to another and not achieving anything.The way i'm lookinf to resolve this is by creating a good content creation framework and workflow that incorporates keepicng tracks of ideas and components to add into the piece of content i'll be ding at the time

0 Upvotes
ARudolphi
Member

Improving your content creation process

I have so many moving parts that just keeping up a tracker is difficult, but I know it's so important to get tabs on what stage the content is in. I am going to work on finding a solution that works for me long term.

MPhillips65
Member

Improving your content creation process

For me, I am going to write out the clear structure I want for the content creation process, making sure be specific and not vague about any step.

0 Upvotes
mLittleton
Member

Improving your content creation process

To best improve my current process I would research the customer's questions and expectations by researching what surveys or sources related to what the customers want to know. This would help me to know exactly how to market my content and to alter my framework for the best efficiency. 

RayyanBinRaheel
Participant

Improving your content creation process

Firstly, I would consider consumer demands and plan what content topics to create. Next, I would hire editors and writers and assign tasks to them using the Content Calendar. This would probably make our work more organized and lead to productivity.

0 Upvotes
Maze
Member

Improving your content creation process

First, I would plan my content ahead of time on a content calender, along with researching and creating my buyer persona to base my content off of. Then, I'd list how each piece of content relates back to the persona and the "why."

 

0 Upvotes
AlSaifMo
Member

Improving your content creation process

First, I would conduct consumer wants & needs research to figure out what kind of conduct they expect. Second, I would personally prepare the content topics that need to be created, then I would find editors/freelancers to assign each their role and create a workflow between all of them. This would include creating a content creation calendar shared between us all to create, update, follow, track deadlines, review content, and eventually review the content before using. 

 

I like the idea of being prepared a month in advance so I will for sure utilize that strategy for my businesses.

OOluwadunsin
Member

Improving your content creation process

Make use of a content creation calendar to plan ahead of time. Also understand my buyer personal to ensure I am making content that aligns with them. 

0 Upvotes
DBeattie87
Member

Improving your content creation process

The next thing I am going to do to improve my content creation process is to create a documented framework for my buyer personas. I have been using the awareness/consideration/decision framework to come up with new content ideas, but I haven't formalized that into a framework. Great concept!

0 Upvotes
natisfera
Member

Improving your content creation process

I think it really is helpful to have a document that everyone has access to where the information is displayed an then it is important to schedule a meeting to make sure everyone understands and is aware of how the process will work.

0 Upvotes
ultrasonicbeam
Member

Improving your content creation process

Improving your content creation process

Creating a poll or survey for each individual team member to determine their strengths will significantly reduce errors and miscommunications. This approach will enhance the team's workflow and make it easier for others to work with me.

0 Upvotes
MChidi
Member

Improving your content creation process

I would access our formbricks to understand the types of questions our current audience is asking. 

0 Upvotes
RajipRanabhat
Member

Improving your content creation process

I would just discuss it with my team and i would ask for their feedback and do as they want it to be done.

0 Upvotes