Improving your content creation process

[kara_susvilla]

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

[IAmouri]

hi i have multiple questions about the structure of this course since i find it confusing to create a framewrk before setting up the workflow of the content  , really hope i can discuss it with someone 

[NehaLevelingUp]

Before my next content piece, I will create a workflow checklist so every step from idea to publishing is smooth, consistent and easy to repeat

[Kirupa]

With the present technologies like AI, i would like to develop an app that can automate the every step of content creation and we can digitally sign off on content that are approved and share feedback in case of any improvements

[MrForoutan]

Great idea, to create a check list or an app to improve content. 

[GreenBrook]

In a company that is going through rapid changes, my content processes have changed siginficantly at an equally fast pace.  Keeping collaborators and stakeholders updated has been a challenge.  I really like the idea of a detailed living content creation guide, and having regular simple google survey's with stakeholders to know how processes changes are landing with them. 

[Prachee_140806]

To improve my content creation process, I will make a clear content checklist that I can follow every time. It will include steps like research, outlining, drafting, and reviewing. This will make my work more organized, faster, and easier to repeat for every new piece of content.

[daloare1999]

Servay is a good way to create a effective contant.

[MLetsoalo]

Creating a spreadsheet that include the different steps of the framework in a streamline manner

[26manikanta]

Nice! I think I’ll improve my process by planning my content structure first. It will make everything smoother.

[BlessingUmeng]

For me, i would focus on creating content for every stage of the buyers journey from awareness stage to consideration stage and see how the decision stage improves.

Also documenting every stage of the journey and reviewing progress over time.

Thank You ABI our content manager in Hubspot Academy👏

[mmeyer003]

I would do it with IA or do a checklist with bullet points to follow.

[Nanda1]

A great improvement I’d focus on is creating a simple content checklist or workflow template so every piece of content follows a clear, consistent process from idea to publication.

[AGepner]

The current process doesn't have a style guide folks can follow. We should create one, perhaps with a checklist!

[Dhiraj97]

Yeah survey is a good method for improve you work other than that the thinks I do is analysis by perverse content and see the how the thinks went which content get the more audiences and which get least and analysis regarding that and keep in my what content I will make other them that I keep in mind some ideas and framework to flows primers from next content in my mind or in my work jornal to save some time for next content 

[SG231]

Surveys are definitely a great. I would also proactively seek suggestions through comment sections of the social media platforms that I create my content on. AI is another tool which I would use to generate summaries regarding the topic of interest from across popular forums such as reddit. And I think it saves a huge amount of time.  

[JFinnJr]

Before I make a piece of content, I should improve my storyboarding process regarding what kind of media elements would make it more appealing to the audience (stock footage, still images, ambient sounds, etc.), along with continuing to think outside the box in terms of implementing various editing techinques.  I also need to do better with reducing the time it takes to decide what pieces of media content to use by planning ahead more.

[Jaycee_Lewis]

Hi @JFinnJr  and @SG231! 👋 Welcome to the HubSpot Community!

It is great to have you both here. Since you are both working on setting up and automating your sales processes in the Sales Hub, I wanted to point you toward a specific resource that is perfect for getting started with these exact topics.

Check out our Building Pipeline Tips & Tricks page. It covers best practices for deal stages and pipeline management that can help answer both of your questions:

👉 Building Pipeline Tips & Tricks

— Jaycee

[AustinWriter]

I tend to be fueled by inertia. I need to periodically (and continually) assess the need for each deliverable. How are they performing? Did our brand or organizational goals change in a way that a deliverable is not as effective?

Continual assessment will ensure that we are sending the right content to the desired audences.

[samlore]

One thing that I should improve and consistently keep in mind is the business goal. I am a creative, and sometimes maybe too much, I like to convey emotions and can digress from the original objective of the content I am creating. Having a content creation framework, in that case, is particularly important, as it sets guidelines and creates a path that I can follow to stay on track.

[Chay04]

Before I create a piece of content, I desperately need to understand how to juggle between the process of making the content (Planning, Creating) and Executing the Content (Editing, Publishing).

[MNickels]

Overall preperation, organization and breakdown into stages needs to be clarified and executed. I often work as a one man operation so I work on the fly without proper documentation and naming. I am quicker to get to each next stage through this process, but as I go back at times I find myself needing to slow down and backtrack, which is detrimental to the process. As I transition into situations where I might be working within a team, I will need to consider these stages more carefully for the greater good of the projct.