Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,730 Replies 5,730
eadegboyega
Participant

One thing I can do to improve my content creation process, is building a production checklist before I begin to work on content. This includes pre-scheduling days/times to film, coordinating with collaborators well ahead of time, and ensuring enough time to edit/repurpose content before publishing.

EGabriel2
Participant

Well to improve my current process on content , I would like to build a suitable content framework

I have been just going with the flow , now I realize it's not really helping 

BOrtiz0
Member

I have not previously made monetized content. I am interested in exploring and focusing on the editing and plannings aspect of my content. These are areas I have overlooked in the past. Understanding the content is created and that doesn't necessarily mean that is ready to be published is an important aspect. 

AZava
Member

I will create a Notion Kanban board in Notion to keep my workflow under control

KristineAung1
Member

I'm going to create a content outline so that I know what I want to exactly say or doing and when it should be done by or how long it should take to complete.

IAmouri
Member

hi i have multiple questions about the structure of this course since i find it confusing to create a framewrk before setting up the workflow of the content  , really hope i can discuss it with someone 

NehaLevelingUp
Member

Before my next content piece, I will create a workflow checklist so every step from idea to publishing is smooth, consistent and easy to repeat

Kirupa
Member

With the present technologies like AI, i would like to develop an app that can automate the every step of content creation and we can digitally sign off on content that are approved and share feedback in case of any improvements

MrForoutan
Contributor

Great idea, to create a check list or an app to improve content. 

GreenBrook
Member

In a company that is going through rapid changes, my content processes have changed siginficantly at an equally fast pace.  Keeping collaborators and stakeholders updated has been a challenge.  I really like the idea of a detailed living content creation guide, and having regular simple google survey's with stakeholders to know how processes changes are landing with them. 

Prachee_140806
Participant

To improve my content creation process, I will make a clear content checklist that I can follow every time. It will include steps like research, outlining, drafting, and reviewing. This will make my work more organized, faster, and easier to repeat for every new piece of content.

daloare1999
Participant

Servay is a good way to create a effective contant.

MLetsoalo
Member

Creating a spreadsheet that include the different steps of the framework in a streamline manner

 

26manikanta
Participant

Nice! I think I’ll improve my process by planning my content structure first. It will make everything smoother.

BlessingUmeng
Contributor

For me, i would focus on creating content for every stage of the buyers journey from awareness stage to consideration stage and see how the decision stage improves.

 

Also documenting every stage of the journey and reviewing progress over time.

 

Thank You ABI our content manager in Hubspot Academy👏

mmeyer003
Member

I would do it with IA or do a checklist with bullet points to follow.

Nanda1
Member

A great improvement I’d focus on is creating a simple content checklist or workflow template so every piece of content follows a clear, consistent process from idea to publication.

AGepner
Member

The current process doesn't have a style guide folks can follow. We should create one, perhaps with a checklist!

0 Upvotes
Dhiraj97
Member

Yeah survey is a good method for improve you work other than that the thinks I do is analysis by perverse content and see the how the thinks went which content get the more audiences and which get least and analysis regarding that and keep in my what content I will make other them that I keep in mind some ideas and framework to flows primers from next content in my mind or in my work jornal to save some time for next content 

SG231
Member

Surveys are definitely a great. I would also proactively seek suggestions through comment sections of the social media platforms that I create my content on. AI is another tool which I would use to generate summaries regarding the topic of interest from across popular forums such as reddit. And I think it saves a huge amount of time.  

0 Upvotes
JFinnJr
Contributor

Before I make a piece of content, I should improve my storyboarding process regarding what kind of media elements would make it more appealing to the audience (stock footage, still images, ambient sounds, etc.), along with continuing to think outside the box in terms of implementing various editing techinques.  I also need to do better with reducing the time it takes to decide what pieces of media content to use by planning ahead more.

0 Upvotes