Improving your content creation process

[kara_susvilla]

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

[Jaycee_Lewis]

Hi @JFinnJr  and @SG231! 👋 Welcome to the HubSpot Community!

It is great to have you both here. Since you are both working on setting up and automating your sales processes in the Sales Hub, I wanted to point you toward a specific resource that is perfect for getting started with these exact topics.

Check out our Building Pipeline Tips & Tricks page. It covers best practices for deal stages and pipeline management that can help answer both of your questions:

👉 Building Pipeline Tips & Tricks

— Jaycee

[AustinWriter]

I tend to be fueled by inertia. I need to periodically (and continually) assess the need for each deliverable. How are they performing? Did our brand or organizational goals change in a way that a deliverable is not as effective?

Continual assessment will ensure that we are sending the right content to the desired audences.

[samlore]

One thing that I should improve and consistently keep in mind is the business goal. I am a creative, and sometimes maybe too much, I like to convey emotions and can digress from the original objective of the content I am creating. Having a content creation framework, in that case, is particularly important, as it sets guidelines and creates a path that I can follow to stay on track.

[Chay04]

Before I create a piece of content, I desperately need to understand how to juggle between the process of making the content (Planning, Creating) and Executing the Content (Editing, Publishing).

[MNickels]

Overall preperation, organization and breakdown into stages needs to be clarified and executed. I often work as a one man operation so I work on the fly without proper documentation and naming. I am quicker to get to each next stage through this process, but as I go back at times I find myself needing to slow down and backtrack, which is detrimental to the process. As I transition into situations where I might be working within a team, I will need to consider these stages more carefully for the greater good of the projct. 

[Divya04]

can i get more resources to deeply understand how to create a content style ?

[Arkos]

Tracking progress through a Notion 2nd brain.

[GFaiz]

creating a content framework 😊

[sajida]

I agree with you. To improve my content creation process, I am going to set a fixed checklist before starting any new project. This will help me stay organized, avoid mistakes, and work more smoothly with others. I believe a clear system always leads to better results.

[mbrian4]

Before I create my next piece of content, I will implement a process where I create the content in advance and send it to the people I am working with for their feedback. Additionally, I will create a content plan outlining all the ideas I want to test. This will help me determine which ones are most effective.

[MLebelo]

This lesson taught me the importance of understanding first what my message/story is before I can create a framework.  It serves as answering questions that haven't been asked or dealing with challenges before they occur. 

Building trust is also important, and in every stage of the buying process, the prospect/reader should be communicated to. In order to improve my content creation process, I first need to define my story, look at my products and services and begin from there. 

[DValdesJr]

Before I publish my next customer survey, I am going to create 2 or 3 versions to send to the people I work with to see which one is best received.

[AMolini]

I'll review data and feedback from my existing audience to understand what's working and what needs improvement, so I can create content that's more impactful and aligned with their interests.

[DarkDynast]

I'll be using content creation framework step by step to operate and analysing result

[RAbdelnasser]

I’ll use HubSpot’s content creation framework step by step instead of jumping straight into writing — starting with defining the goal, researching the audience, and planning distribution.

[MarynaBond]

Improving your content creation process

Before I create my next piece of content, I’m going to create a simple checklist that includes every step of my process — from brainstorming ideas to publishing and analyzing results. This will help me stay organized, save time, and make sure that no creative detail gets lost along the way.

Having a clear structure will also make collaboration easier and more comfortable for everyone involved.

[SVCopywriter]

Very interested to see it!

[TZainab]

As a newbie in content marketing, I'm going to identify the brand's goals and create a content strategy and workflow that aligns with achieving the goals.

[Tito1]

I never took the time to create a workflow and never had a well-planned timeline. I can definitely improve that.

[QueAda]

Improving your content creation process

Starting off as someone who is new to content marketing, I will work on the organization of the content process. Aligning quarterly goals with the buyer's journey was something I never thought about before and will help with the ideation process moving forward.

[Jaycee_Lewis]

Hey @emmaGO @QueAda Welcome to the community! We put together these Learning Paths to help you get started. Please feel free to explore, say hello to other members, and share your goals with us. We're happy to have you learning here! — Jaycee