• [Wébinaire 13 novembre 2025] Comment l’IA optimise la performance marketing in HubSpot ?

    S'inscrire

Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5 657 Réponses
cpalos
Membre

Improving your content creation process

One thing I can improve in my content creation process is using the buyer's journey to guide how I approach my process. I had not previously considered the 3 different stages and what is the best content that can be employed per stage. Now I feel like I am more aware of what is helpful for each of the stages.

0 Votes
eesha1
Membre

Improving your content creation process

we can try to write content on daily basis this can wrok as an exercise and help us improve. The content can be on anything like if you are working in corporate you can write content on your industry-based companies or if someone is student can write content on latest trends, fashion, etc.

moi-melo-studio
Participant

Improving your content creation process

Even I thought of doing the same thing. Its a great activity to get acquainted with and used to.

0 Votes
BWariz-10
Membre

Improving your content creation process

I will documents my workflow More clearly 

0 Votes
bnour0
Membre

Improving your content creation process

There is “no actionable or interpretable response”from the given content. To proceed :

- Provide “context” (e.g., Is this from a game, test, or art project?).

- Share the “original/intended question”if this was an error.

- If it’s a code, supply **clues or the cipher method

0 Votes
Jeffrison
Participant

Improving your content creation process

One thing we can do is to dial in our ideal customer persona, so we can cater directly to them with our content. 

0 Votes
bnour0
Membre

Improving your content creation process

-It could be :

   +Corrupted data

   +Fictional language

   +Test placeholder

0 Votes
CpinilloS
Membre

Improving your content creation process

I think  it is important to create and use a content style guide based on  the organizational goals but also on the customer goals.

0 Votes
lavanyasingh04
Membre

Improving your content creation process

Ensuring that each individual is aware of their responsibilities and that all stages of content creation align with the house style of the brand. This creates consistency for the brand's image

0 Votes
MLefstad
Membre

Improving your content creation process

I can improve on having a clear plan with deadlines as well as note down future posts and goals.  

0 Votes
Rakshitha_reddy
Membre

Improving your content creation process

to improve my content creation process,

      i will set up my deadlines carefully and ask opinions about my content to my customers so that i know what to do next !!

0 Votes
ROtzoy
Membre

Improving your content creation process

One thing I could do to improve my current content creation process is to develop a clear content calendar that outlines deadlines, goals, and responsibilities for each piece of content. This would help me stay more organized, ensure consistency, and make collaboration easier by giving everyone involved a clear view of what’s coming up and when. Having a visual timeline would also allow for better planning, reduce last-minute rushes, and give collaborators more time to provide meaningful input.

0 Votes
issacb
Membre

Improving your content creation process

I can improve my content creation process by breaking down my entire process into much smaller more specific steps and focusing on completing those tasks. This will allow me to ne more organized, help me stay on track and consistent, and improve my overall content efforts and results. 

0 Votes
YZhou9
Membre

Improving your content creation process

I will start documenting my content workflow more clearly, like outlining each step and setting realistic timelines. I have notice that when things are more transparent, it's easier for everyone to stay aligned and avoid last-minute chaos

0 Votes
Prerna1111
Membre

Improving your content creation process

As i have just stared my journey i'll be focusing on organizing my goals and set deadlines like: Study and research about the project for a week the WEEK2: make sure before starting next project you're done with the first one, to make sure i stay in track without skipping anything

 

0 Votes
Oluwanifemi
Participant

Improving your content creation process

I am learning alone but what i can do right now is use my friends as accountability partner. So i will set deadlines and have them monitor progress.

Ive always written based on vibes. Happy to know that I can plan ahead so i have ideas on what to write about and adequately prepare for each one.

0 Votes
NMachaidze
Membre

Improving your content creation process

Since I am working alone running my own blog it is hard to keep myself accountable. The next step will be do determine a timeline and try to follow it while writing. I should also set clear expectations for myself and keep in mind the expectations of the readers

0 Votes
Justin_k
Membre

Improving your content creation process

Setting deadlines, with this in mind, the team will have a bit of pressure to finish certain assignments on time. This can also improve the flow of how fast something needs to be done as mentioned with the previous point above and thus allowing people to move on to newer assignments too. With deadlines involved it can also push people to not doing things last minute(e.g setting deadlines for each phase of content creation like drafting, feedback, analylizing)

0 Votes
LLui
Membre

Improving your content creation process

How can you improve your content creation process?

 

Two things:

1) Knowing who you're speaking to

2) Creating a system

 

You can't hit a target if you don't know what you're aiming for. The main takeaway from this course thus far is having a buyer persona founded in research and backed data, understand their goals and challenges, and create content to address that by providing valuable information that is connected to the topics of your business. It's important to note that you can be aiming for a target audience at different stages of the buyer's journey (awareness, consideration and decision), know who you are speaking to and having the content purpose clarified. Another thing I want to hit on is having a seamless content creation framework. Creating a system around the production of content will provide consistent and repeatable results, not only saving time and energy but also driving business growth.

0 Votes
DALJOHANI
Membre

Improving your content creation process

Hi

0 Votes
OkonUyai
Membre

Improving your content creation process

Having gone through the class and understood this, one way to improve my content creation framework would be to make sure that the whole process is seamless, this is to ensure that everyone on the team is connected and working together so as to avoid rushing before deadlines and also ensuring that there is enough time to review and improve

0 Votes