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Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5.667 Antworten
ROtzoy
Mitglied

Improving your content creation process

One thing I could do to improve my current content creation process is to develop a clear content calendar that outlines deadlines, goals, and responsibilities for each piece of content. This would help me stay more organized, ensure consistency, and make collaboration easier by giving everyone involved a clear view of what’s coming up and when. Having a visual timeline would also allow for better planning, reduce last-minute rushes, and give collaborators more time to provide meaningful input.

0 Upvotes
issacb
Mitglied

Improving your content creation process

I can improve my content creation process by breaking down my entire process into much smaller more specific steps and focusing on completing those tasks. This will allow me to ne more organized, help me stay on track and consistent, and improve my overall content efforts and results. 

0 Upvotes
YZhou9
Mitglied

Improving your content creation process

I will start documenting my content workflow more clearly, like outlining each step and setting realistic timelines. I have notice that when things are more transparent, it's easier for everyone to stay aligned and avoid last-minute chaos

0 Upvotes
Prerna1111
Mitglied

Improving your content creation process

As i have just stared my journey i'll be focusing on organizing my goals and set deadlines like: Study and research about the project for a week the WEEK2: make sure before starting next project you're done with the first one, to make sure i stay in track without skipping anything

 

0 Upvotes
Oluwanifemi
Teilnehmer/-in

Improving your content creation process

I am learning alone but what i can do right now is use my friends as accountability partner. So i will set deadlines and have them monitor progress.

Ive always written based on vibes. Happy to know that I can plan ahead so i have ideas on what to write about and adequately prepare for each one.

0 Upvotes
NMachaidze
Mitglied

Improving your content creation process

Since I am working alone running my own blog it is hard to keep myself accountable. The next step will be do determine a timeline and try to follow it while writing. I should also set clear expectations for myself and keep in mind the expectations of the readers

0 Upvotes
Justin_k
Mitglied

Improving your content creation process

Setting deadlines, with this in mind, the team will have a bit of pressure to finish certain assignments on time. This can also improve the flow of how fast something needs to be done as mentioned with the previous point above and thus allowing people to move on to newer assignments too. With deadlines involved it can also push people to not doing things last minute(e.g setting deadlines for each phase of content creation like drafting, feedback, analylizing)

0 Upvotes
LLui
Mitglied

Improving your content creation process

How can you improve your content creation process?

 

Two things:

1) Knowing who you're speaking to

2) Creating a system

 

You can't hit a target if you don't know what you're aiming for. The main takeaway from this course thus far is having a buyer persona founded in research and backed data, understand their goals and challenges, and create content to address that by providing valuable information that is connected to the topics of your business. It's important to note that you can be aiming for a target audience at different stages of the buyer's journey (awareness, consideration and decision), know who you are speaking to and having the content purpose clarified. Another thing I want to hit on is having a seamless content creation framework. Creating a system around the production of content will provide consistent and repeatable results, not only saving time and energy but also driving business growth.

0 Upvotes
DALJOHANI
Mitglied

Improving your content creation process

Hi

0 Upvotes
OkonUyai
Mitglied

Improving your content creation process

Having gone through the class and understood this, one way to improve my content creation framework would be to make sure that the whole process is seamless, this is to ensure that everyone on the team is connected and working together so as to avoid rushing before deadlines and also ensuring that there is enough time to review and improve

0 Upvotes
iJAYASINGHEIB
Mitglied

Improving your content creation process

Improving your content creation process is all about clarity, consistency, and collaboration. Based on the surrounding page content, the key takeaway is that evaluating and refining your workflow can make content creation smoother and more effective.

One impactful way to enhance your process is by gathering feedback—just like the example given in the text, where a Google Form survey is used to understand collaborators' perspectives. This helps ensure that your workflow is efficient and user-friendly, making it easier for others to work with you.

0 Upvotes
Emanassem
Mitglied

Improving your content creation process

I think first thing that I can do is to add new related photos to me content, ask someone for his opinion in this piece of content, ask my loyal customers what they think about my content.

0 Upvotes
Simmyilysm
Mitglied

Improving your content creation process

I can improve my content creation by knowing my Audience: Who am creating for? What problems do they have?

 

Engage with them: Polls, Q&A, comments—understand what they want more of.

 

By content planning:I will create a content calendar,Stay consistent and strategic.

 

By improving Visuals and Editing

 

Using better tools: Apps like CapCut, Canva, Final Cut Pro, or DaVinci Resolve can elevate your quality.

 

Brand your style: Colors, fonts, tone—make your content instantly recognizable.

 

By hooking my Audience Quickly

 

Start with attention-grabbing intros (first 3–5 seconds for video, headline for articles).

 

Use storytelling, curiosity, or value upfront.

 

Lastly I will Focus on Value:Educate, entertain, or inspire—ideally all three.

Dkumar63
Teilnehmer/-in

Improving your content creation process

Its all about creativity and innovation.. and stay up to date with trends that helps to grab attention to the content and user take a decision action on it.
journey is lifelong. 

0 Upvotes
AOdugunwa
Mitglied

Improving your content creation process

For me, the first process would be social listening. What has changed about your target market and the environment?

Then move on to the survey by informing the group of your findings and asking for feedback.

0 Upvotes
Realafatah
Mitglied

Improving your content creation process

For me too I will create an online survey to get the feedback

0 Upvotes
AnnaMike
Mitglied

Improving your content creation process

I can improve my content creation by knowing my Audience: Who am creating for? What problems do they have?

Engage with them: Polls, Q&A, comments—understand what they want more of.

By content planning:I will create a content calendar,Stay consistent and strategic.

By improving Visuals and Editing

Using better tools: Apps like CapCut, Canva, Final Cut Pro, or DaVinci Resolve can elevate your quality.

Brand your style: Colors, fonts, tone—make your content instantly recognizable.

By hooking my Audience Quickly

Start with attention-grabbing intros (first 3–5 seconds for video, headline for articles).

Use storytelling, curiosity, or value upfront.

Lastly I will Focus on Value:Educate, entertain, or inspire—ideally all three.

amynewton
Mitglied

Improving your content creation process

To improve my content creation process,  I will create a more detailed shared file that clearly defines timelines and expectations.

0 Upvotes
Duaa_Alshibli77
Mitglied

Improving your content creation process

  • إنشاء أداة مشتركة مثل Microsoft Excel مع فريقي
  • حدد تفاصيل (وقت البدء/تاريخ الانتهاء/الحالة/الوصف) لكل مشروع
0 Upvotes
Sfioa
Mitglied

Improving your content creation process

  • Create a shared tool like Microsoft Excel with my team
  • Set details (time started/date completion/status/description) of each project
0 Upvotes
MSKhan017
Teilnehmer/-in

Improving your content creation process

Before writing, I will build a standardized content brief (audience, objective, tone, key message, format). Then I would share it with the collaborators to align everyone. it will help me reduce ambiguity and rework later in the process.

0 Upvotes