Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I would take the time to brainstorm a list of content examples that would resonate best with each of my buyer personas, then work closely with writing and editing teams to determine realistic timelines for each type of media piece.
I'd say an important thing is always watching the trends. You see it changing every year or even every few months. Knowing what people engage with is key imo
For me, I’d focus on creating a structured content calendar that aligns with key objectives. Having a clear roadmap ensures consistency and reduces last-minute rushes.
To improve my content creation process, I will first identify who are the persons responsible in my team. Then , I will make a template or outline (can be in excel format ) to ensure that the flow is strcutured and easy to follow. Finally, I will make contents in advance so I could have more time to refine my output.
One thing that I could improve in my current content framework process is having a more detailed timeline before starting the production aspect of content creation. having everyone on board of when certain deadlines are, will only make it more cohesive when putting together the final product.
Our company has already established a workflow process; however, my colleagues are not yet used to it. To improve the content creation process, I believe the best approach is to educate my colleagues and discuss with them how they can adapt to this workflow.
Conceptualizing the ideas is the hard part for me. A way to improve this is by keeping a record of the ideas you come up with, saving the links of the content that has inspired you, and making notes of how this will fit your content.
I don't have a system yet so I'll start by making one.
1. Content Planning & Strategy • Create a Content Calendar: Set up a board in Trello or Notion with columns for each content stage (Ideas, Drafting, Editing, Publishing, Promotion). • Define Content Pillars: Identify 3-5 main topics aligning with CurvedLines.co’s brand (e.g., faith-based entrepreneurship, small business strategies, personal growth). • Keyword & Audience Research: Utilize tools like Google Trends or HubSpot’s SEO tools to find relevant topics. 2. Content Creation Workflow 1. Ideation & Research • Brainstorm ideas and store them in the “Ideas” column. • Add supporting resources, audience pain points, and keywords. 2. Drafting • Assign tasks and set due dates. • Use HubSpot’s content writing tips for effective structuring. 3. Editing & Feedback • Move drafts to the “Editing” column and gather feedback. • Use a feedback form (Google Forms/Typeform) for structured input. 4. Final Review & Publishing • Move content to the “Ready to Publish” column. • Double-check SEO, formatting, and visuals before publishing. 3. Promotion & Performance Tracking • Schedule social media posts and plan email marketing. • Repurpose content for different platforms (e.g., blog → LinkedIn post → Instagram carousel). • Track performance using analytics tools and hold monthly review meetings to adjust strategies.
Being able to have enough time within the ideation phase throughout the implementation and editing phase is best. Deadlines are tough when there are many components to present to the client.
Keeping up with deadlines is the toughest part for me. I would like to consider using a consistent system to organize my content based on stages and needs. Whenever I am working with a client or content, I plan on better having a system to keep track of deadlines, which could include a calendar. I could use that to keep track of my progress, and I would like to look more into other needs first or a problem to create ideas first and do some clear research.
For me, I’d focus on improving how I organize the information I’m given. Sometimes having a clear outline or workflow would help me deliver more efficient and tailored responses. That way, I can be more responsive and organized when managing the different topics and requests that come my way!
One thing I will do before creating my next piece of content is creating a SOP or system for creation. Starting with and idea and taking to publish is a lot of work so if so I should create a system for how to make the best conent through this process. This system would involve many steps including but not limited to: considering stages of buyers journey, creatig deadlines, creating a solid workflow, and having a dedicated edit process. With these changes my next series of content will be so much better.
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