Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,127 Replies 5,127
ENyix
Participant

Improving your content creation process

Love the idea on the trending topics, I had no idea that was possible. Thank you for this information.

 

0 Upvotes
IsabelMeireles
Member

Improving your content creation process

Improving your content creation process

To improve my content creation process I have to organise my ideas and time better and create a content framework scheduling everything down the line.

0 Upvotes
IaraBelén
Member

Improving your content creation process

To improve my content creation process, I’ll set up a content calendar in Notion to stay organized, track ideas, and ensure consistency. This will streamline my workflow and make collaboration easier!

0 Upvotes
SHawk
Member

Improving your content creation process

I need to be more organized in my creative process. 

0 Upvotes
alexander_
Member

Improving your content creation process

To improve my current process, I can create a structured calendar for my schedule. I hope to become more organized in my creation process and account for every individual on my team.

RSmalling
Participant

Improving your content creation process

To improve my current content creation process, I want to have an organized and planned out content. 

0 Upvotes
CKendle
Member

Improving your content creation process

To improve my current content creation process, I want to create a clear numbered goal each week of what I hope to accomplish. Putting a set number will help me be more consistent and realistic with my accomplishments.

0 Upvotes
TGarate
Member

Improving your content creation process

To improve my content creation process, I could start by setting up a structured content calendar to keep myself more organized and to be able to plan ahead. 

ROlivera
Member

Improving your content creation process

First of all, I'm going to build my content creation framework since I did not have one before in order to have everything organized and be more effecive.

tamaraolo13
Participant

Improving your content creation process

I'm going to consider creating content for each stage of the buyer's journey a lot more. I'm also going to see if I can work with our sales team to develop our buyer personas a lot more.

Fkimetto1
Member

Improving your content creation process

To improve my content creation process,i would batch create content of similar tasks to keep the content flow and save time.I would also set clear goals while using a content calendar to keep stay organized.For blogs and video editing i would use templates and of course incorporate feedbacks from the audience.collaboration too to get fresh perspectives.

mikellerogers
Member

Improving your content creation process

One way I could improve my content creation process is by making a template for my work. Whether it's social media posts, blog articles, or marketing materials, a template would help keep everything organized and looking the same. It would also make it easier for others to work with me because they would know exactly what to expect.

PSingh61
Member

Improving your content creation process

To improve my content creation process, I think I could start by setting up a more structured content calendar. This would help me stay on track and ensure I’m consistently creating and sharing content. Also, I’d focus on breaking down each stage of content creation to make it easier to collaborate with others. Getting feedback from teammates would also be helpful to see where I can make improvements.

0 Upvotes
MLane52
Member

Improving your content creation process

A structured content calendar would help me plan and schedule my posts in advance, which would improve my content creation process. I can ensure consistency and avoid last-minute scrambling by organizing my ideas, key topics, and posting schedule. In addition, I will be able to track engagement metrics over time and adjust my strategy accordingly. I will be able to collaborate more effectively with others if I have a clear, repeatable system.

LMeric
Member

Improving your content creation process

I want to set new goals that I can work towards weekly, monthly, and yearly that I can put my focus towards. 

0 Upvotes
AAckerman4
Member

Improving your content creation process

I think I will be utilizing Trello as I think that's a great tool for collaboration. I think also having people review my content before putting it online will help me have second eyes and make sure the content makes more sense. I think also reviewing your content more than once is a good practice as well. 

0 Upvotes
BDawes
Participant

Improving your content creation process

That's a great idea! Gathering feedback from collaborators is a smart way to improve the process. For me, one thing I could do to enhance my content creation process is to develop a standardized content brief template. This would ensure everyone involved just like writers, designers, or editors this has a clear understanding of the goals, audience, tone, and key messages for each piece of content. It would save time and minimize back-and-forth communication.

0 Upvotes
UMukhtarIsah2
Participant

Improving your content creation process

Improving your content creation process

Before implementing my content I would do a product research and use content creation framed work and follow every step that you have outlined in this course slide

0 Upvotes
AlexCW
Member

Improving your content creation process

As a beginner, the best idea for me before creating content is to create a " Client Avatar " or ideal customer profile for each piece. It helps me write TO someone specific rather than everyone and gives my writing a clearer focus . 

0 Upvotes
Aleyna
Member

Improving your content creation process

Surveys are a great way to gain insights and make the process more efficient. One thing I could do to improve my content creation process is to create a detailed content calendar that outlines timelines, objectives, and collaboration checkpoints. This would ensure clarity and alignment with my team or collaborators from the outset. It would also help us stay organized and avoid last-minute stress.

0 Upvotes
Barot
Member

Improving your content creation process

For me develop or refine templates for different types of content.create templates for blog posts, social media captions, email campaigns, or graphics. This will save time during the production phase, ensure consistency across platforms, and make collaboration easier since everyone knows the structure and expectations.

Templates also help reduce decision fatigue, allowing you to focus on the creative aspects of your content while maintaining efficiency.