Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,031 Replies 5,031
aavuti
Member

Improving your content creation process

Tying it to the company-wide initiatives and goals for the upcoming quarter allows me time to strategize right content and deliver it on time. 

OGO
Member

Improving your content creation process

ensuring I give myself enough time to review and making the progress steps of my content more detailed.

0 Upvotes
aJohnson243
Participant

Improving your content creation process

To improve my content creation process, I build a five content creation framework of : 

1. Conceptualizing content 

2. Planning a timeline 

3. Creating a workflow

4. Reviewing and editing content

0 Upvotes
JasonDeOcampo
Member

Improving your content creation process

I used to just do content on whatever inspiration strikes me that day. But knowing what I've learned that planning content can make the process more intentional and with intentionality it drives more results.

JFadel
Member

Improving your content creation process

To improve my content creation process, I would streamline my workflow by creating a set template or checklist to ensure consistency and efficiency in my work. This could include a clear outline of the steps I need to follow for each piece of content, like researching, drafting, reviewing, and finalizing.

Additionally, I would establish clear communication channels with collaborators, such as setting up regular check-ins or feedback loops. This would help me ensure that everyone’s input is incorporated early on and minimize revisions later. By improving the collaborative aspect, I can ensure the final product is aligned with everyone’s expectations and is of higher quality.

TLibot
Member

Improving your content creation process

I could probably like add more steps cause most of the time I just do it and let God take the wheel if it turns out well.

ahajisomo
Participant

Improving your content creation process

My goal is to improve my content by creating content for my clothing brand that targets the type consumers I my brand represents. Which means having a lot of content on nature travel acquiring wealth and overcoming obstacles, o will be collating with influencers who travel, athletes, entrepreneurs, and hustlers.

0 Upvotes
LPWoods
Member

Improving your content creation process

One thing I can do is be more strategic about the content I create. Instead of just writing a blog or desgining an infographic, define the purpose of the content, the target audience, when in the buying cycle the content would be appropriate.

AAckerman4
Member

Improving your content creation process

One thing that I can improve my content is to create framework steps to accomplish the content process that I am currently working on for my brand. 

0 Upvotes
McCellina
Member

Improving your content creation process

I am working on improving my brand by having a solid content idea that will convert, Looking forward to connecting to like minds

BetoYr83
Participant

Improving your content creation process

Good luck with your project!!! Let us know how it goes! cheers!!!

0 Upvotes
LTiefenthaler
Participant

Improving your content creation process

My goal is to generate more leads through social media traffic. I am working on creating point-of-view (POV) short reels of myself encouraging and posing clients during their photo shoots. I hope to target the buyer's journey at the consideration stage since confidence and nervousness can be a barrier for buyers booking a photo shoot. 

0 Upvotes
SAAPOETRY
Member

Improving your content creation process

I'm working on building a poetry website, and to enhance the content creation process, I aim to develop an innovative and distinct way of presenting performances, steering away from traditional methods. My approach will include exploring emerging trends in spoken word and analyzing popular themes to better understand what resonates with today’s audience. By staying current with evolving styles and voices in the poetry scene, I hope to offer fresh perspectives that captivate and engage poetry enthusiasts.

0 Upvotes
TJackson91
Participant

Improving your content creation process

I am creating a food review page, and one way to improve the content creation process is by finding a fresh and unique approach to reviewing food, rather than following the same methods as others. Additionally, I plan to research current food trends and popular dishes to understand what kinds of foods people are gravitating toward

0 Upvotes
reena3vedi
Member

Improving your content creation process

I work for a jewelry company and a lot of the content I create is showing how to wear the jewelry, what it  could mean to the individual and what our brand is all about. I think I can improve my content creation process by researching unique ways of showing jewelry, and making sure there is a consistent story being told with each post within a month or a week. 

istimrora
Participant

Improving your content creation process

One thing I could do to improve my current content creation process is to conduct more thorough keyword research before drafting. By identifying relevant and high-volume keywords, I can ensure my content is optimized for search engines, making it more discoverable by my target audience.

0 Upvotes
DSpurdle
Member

Improving your content creation process

As I deal with a main client that has many stakeholders underneath, I need to engage with them online thorugh a collaborative enviornment to get all their input at the same time and allow them to engage with one another as all their needs and requirements vary. I would work through a unfied content creation process with all with them with then personalised work according to their particular needs. 

0 Upvotes
PeMa70
Member

Improving your content creation process

I would engage my audience directly through a poll or survey instead of just collaborating internally, to better understand their preferences. I would use Instagram stories or a Facebook poll to ask followers what topics relevant to my brand, they want to learn about. This not only helps me tailor my content to their needs but also builds stronger connections with my audience.

0 Upvotes
OshapiB
Contributor

Improving your content creation process

Building a content creation framework is a great step that's very valuable to me in keeping track of and easing my content creation processes. 

I appreciate the fact that resource materials are given when studying at HubSpot, I am planning on creating my content editorial Calender to Collaborate with my Brands and stakeholders as this will enhance collaboration.

0 Upvotes
Fchiejina
Member

Improving your content creation process

I would create a content framework and plan my content program quarterly 

0 Upvotes
ihussain3
Participant

Improving your content creation process

  1. To improve our content creation process the main objective is to know about the demand of market, what are they looking, which content is in most demand, along with it we have proper content creation framework which organize our service and gives a positive image to buyers. Creating digital mind , collecting ideas and organizing a latest demanding content we can improve our Content creation process.