Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,895 Replies 4,895
tlazaneo
Member

Improving your content creation process

First  I want to review my goals to make sure that my content is genrally taylored to get more leads and sales, then I want to do a wide social media survey in order to get an idea of whats currently trending in my niche and aline that with my customer profiles in the 3 steps of the buyers journey, then create a workflow for creating content based on those profiles, then create a quarteryl schedule to hit all content objectives across social media, after that the content creation process its self. After all that we review content, fianlly we optimize for seo, store in a generally accessable location like google drive and finally go into the process of iteration. 

 

0 Upvotes
rtay3
Member

Improving your content creation process

To improve the current content creation process, it may be smart to start with researching previous ways other brands and companies did their content creation or maybe send out survey questions

0 Upvotes
DariaAndrews
Member

Improving your content creation process

To improve the content creation process, we need to identify the content that we're creating by the buyer's journey stage and say how a piece of content links with the product/services we offer. 

0 Upvotes
JwLeftwich
Member

Improving your content creation process

I'm just getting started so everything needs improvement. I can tell you the framework will improve my overall objectives.

0 Upvotes
YAadthiyaa
Member

Improving your content creation process

Thanks

0 Upvotes
MCALVOVIDES
Member

Improving your content creation process

In order to improve content creation practices at my current company there needs to be a more consident framework document to specify publishing dates, due dates, approvals/edits. Overall, the process just needs more organizations.

0 Upvotes
PLaVictoria
Member

Improving your content creation process

I'd have to say that through Trello and workflow management systems, I can improve the content creation process. Through these, I can efficiently check the relevant roles and how much needs to be done in order for the content to be polished before publishing. With my collaborators, the system can also disseminate what information is finished and what needs to be done. It proves for a more effective and efficient workflow in the content creation process.

Waddy
Member

Improving your content creation process

I’ll set up a more detailed workflow on Monday.com with clear stages for each piece of content—like Ideation, Drafting, Review, and Publishing. By adding columns for deadlines, priorities, and notes, the team can stay aligned on expectations and easily track progress. I’ll also enable updates for each task so collaborators can provide feedback directly, which will streamline communication and reduce the need for extra meetings.

Using Monday.com in this way keeps our process transparent, organized, and accessible for everyone involved.

Id3
Member

Improving your content creation process

IMPROVING YOUR CONTENT CREATION PROCESS 

coming up with appropriate ideasthat suites my content and working with the time line

pk59
Member

Improving your content creation process

Study more on the different stages of the buyer's journey and make sure all the content is aligned with that 

Zee8
Member

Improving your content creation process

Communicate with the content creation team by clearly defining roles and always leaving room for feedback and adjustments. Allowing sufficient time to get quality content published instead of only caring about meeting deadlines. Use surveys or teams meeting specifically for discussion and feedback - kind of like a group brainstorming session.

natalko-d
Member

Improving your content creation process

Clearly define the responsible for every stage of the content and for the final content piece. This will allow to avoid confusion in the process. 

ROlave
Participant

Improving your content creation process

Amazing 

0 Upvotes
JKariuki8
Participant

Improving your content creation process

Through feedback: i'd consider using a QR code poll and apply tools like Google Forms then print a QR code for my teammates to scan with their phone and vote digitally

0 Upvotes
SB2000
Member

Improving your content creation process

1. Identify core topics and themes.

2. Use engaging visuals and multimedia.

3. Use project management tool.

4. Involve subject matter experts, encourange team feedbacks and suggestions.

5. Adjust content strategy based on data.

6. Publish and promote, analyze performance.

IreOluwatomiwa
Member

Improving your content creation process

1. Set realistic timelines to review my teammates work

2. Hold my teammates accountable

3. Have a business goal and communicate that with my content

0 Upvotes
KFrazier-Regu
Member

Improving your content creation process

find one way to make your process better so others will want to work with you.

0 Upvotes
ACampbell64
Member

Improving your content creation process

collaborate with others

0 Upvotes
Gitikamittal08
Member

Improving your content creation process

Measure my current performance using key performance indicators .

0 Upvotes
Mohdjunaid
Member

Improving your content creation process

One effective way to improve your content creation process is to establish a content calendar. This calendar will help you plan and schedule your content in advance, allowing for better organization and time management. It can include deadlines, topics, platforms, and key performance indicators to track success. This not only keeps you on track but also enables collaborators to know what to expect, making it easier to coordinate efforts and align goals.

0 Upvotes
Ifechukwu
Member

Improving your content creation process

 

  • Research and Planning: Spend more time researching your target audience and planning content that addresses their specific needs or interests. This ensures your content is relevant and valuable.

  • Consistency and Schedule: Create a content calendar to stay consistent. This helps you plan content in advance, ensuring a regular posting schedule, which can improve audience engagement.

  • Optimization for SEO: Optimize your content for search engines by including keywords, meta descriptions, and relevant tags. This improves discoverability.

  • Engagement and Interaction: Incorporate more interactive elements, like polls or Q&A sessions, to engage your audience and encourage participation.

  • Repurposing Content: Repurpose high-performing content across different platforms or formats, such as turning a blog post into a video or social media post, to maximize reach.

  • Collaboration: Involve others in the content creation process for fresh perspectives, whether through guest posts, interviews, or collaborations with influencers