Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
One effective way to improve your content creation process is to establish a content calendar. This calendar will help you plan and schedule your content in advance, allowing for better organization and time management. It can include deadlines, topics, platforms, and key performance indicators to track success. This not only keeps you on track but also enables collaborators to know what to expect, making it easier to coordinate efforts and align goals.
Research and Planning: Spend more time researching your target audience and planning content that addresses their specific needs or interests. This ensures your content is relevant and valuable.
Consistency and Schedule: Create a content calendar to stay consistent. This helps you plan content in advance, ensuring a regular posting schedule, which can improve audience engagement.
Optimization for SEO: Optimize your content for search engines by including keywords, meta descriptions, and relevant tags. This improves discoverability.
Engagement and Interaction: Incorporate more interactive elements, like polls or Q&A sessions, to engage your audience and encourage participation.
Repurposing Content: Repurpose high-performing content across different platforms or formats, such as turning a blog post into a video or social media post, to maximize reach.
Collaboration: Involve others in the content creation process for fresh perspectives, whether through guest posts, interviews, or collaborations with influencers
One thing I am implementing is content batching. I have an idea what my following wants to see from me on my platforms but content batching and creating a clear calendar for creating is going to be big for me. I think it will allow me to be more consistent and clear with my audience.
One thing that helped me was making an Excel sheet (or Google Docs, same difference). I documented things like: popular hashtags (for Instagram), vocabulary words my audience uses (including colloquialisms), places they hang out digitialy, etc.
Was it a lot of work? Yes. But it was certainly better than keeping it all in my head. Human brains are great for ideas, terrible for keeping them long term.
To improve my content creation process, I want to break the process down into multiple sittings, instead of completing such in one sitting. I realize that my content process is laborious to the point that I put it aside and wait until the last minute—and that only produces rushed videos, which can hinder traction and output for viewers to get passed the consideration stage when viewing my videos (consideration, i.e., to interact with my videos and follow my account). Breaking the process into smaller, more tangible tasks per day makes it easier to complete different phases of a task, it makes less overwhelming to execute each steps, and it allows me to be more thorough in each step of the process—which perfects videos instead of rushing them.
Oct 21, 20248:54 AM - edited Oct 21, 20248:57 AM
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Improving your content creation process
To improve my content creation process, I’m going to implement a content calendar that helps me organize and schedule upcoming posts more efficiently. I’ll use this approach for both darijauh.com, my personal blog, and cubbudigital.com, my agency’s blog. This will allow me to stay consistent, avoid last-minute rushes, and give my collaborators a clearer timeline. With a structured plan in place, I can focus more on creativity and collaboration across both platforms.
For me it just means I need to always plan months ahead while leaving space for change due to trends or shift in audience needs or market analyses. Working hand in hand with production & sales team, creating sheets that is accessible to them to be able to advice & contribute to the marketing of products or services .
One effective way I can improve my content creation process is by establishing a clear content calendar. By mapping out my topics, deadlines, and collaborators in advance, I’ll be able to streamline my workflow and ensure everyone is on the same page. This will also help me allocate time for revisions, making the process smoother. I plan to regularly review and adjust the calendar based on feedback and performance, which will help me refine my approach and stay adaptable. I believe this added structure will foster a sense of accountability among my collaborators and make our teamwork even more effective!
I'd like to gain more knowledge overall. Just on how successful companies use digital marketing to their benefit. What they do to obtain the proper knowledge to be successful. And also how to note certain characteristics to take into consideration so that it make a business or brand stand out.
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