Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,038 Replies 5,038
phanxuananhiuv
Member

Improving your content creation process

so good

 

0 Upvotes
dnugraha
Member

Improving your content creation process

nice

0 Upvotes
Fae
Member

Improving your content creation process

One thing I need to be better at is using vocabulary that resonates with the target audience rather than an academic audience.

0 Upvotes
RTFreer
Member

Improving your content creation process

One thing that helped me was making an Excel sheet (or Google Docs, same difference). I documented things like: popular hashtags (for Instagram), vocabulary words my audience uses (including colloquialisms), places they hang out digitialy, etc.

Was it a lot of work? Yes. But it was certainly better than keeping it all in my head. Human brains are great for ideas, terrible for keeping them long term.

ZAhmadi
Member

Improving your content creation process

Creating a proper content frame work and a content calender is very much essiential so we could keep the tracking of the content and schedule.

0 Upvotes
MGodwin9
Participant

Improving your content creation process

I will start to create content based buyer's journey and plan a work flow timeline

0 Upvotes
AMendoza86
Member

Improving your content creation process

To improve my content creation process, I want to break the process down into multiple sittings, instead of completing such in one sitting. I realize that my content process is laborious to the point that I put it aside and wait until the last minute—and that only produces rushed videos, which can hinder traction and output for viewers to get passed the consideration stage when viewing my videos (consideration, i.e., to interact with my videos and follow my account). Breaking the process into smaller, more tangible tasks per day makes it easier to complete different phases of a task, it makes less overwhelming to execute each steps, and it allows me to be more thorough in each step of the process—which perfects videos instead of rushing them.

eriga
Member

Improving your content creation process

To improve my content creation process, I’m going to implement a content calendar that helps me organize and schedule upcoming posts more efficiently. I’ll use this approach for both darijauh.com, my personal blog, and cubbudigital.com, my agency’s blog. This will allow me to stay consistent, avoid last-minute rushes, and give my collaborators a clearer timeline. With a structured plan in place, I can focus more on creativity and collaboration across both platforms.

0 Upvotes
SAyeni
Member

Improving your content creation process

For me it just means I need to always plan months ahead while leaving space for change due to trends or shift in audience needs or market analyses. Working hand in hand with production & sales team, creating sheets that is accessible to them to be able to advice &  contribute to the marketing of products or services . 

0 Upvotes
ananananath
Member

Improving your content creation process

One effective way I can improve my content creation process is by establishing a clear content calendar. By mapping out my topics, deadlines, and collaborators in advance, I’ll be able to streamline my workflow and ensure everyone is on the same page. This will also help me allocate time for revisions, making the process smoother. I plan to regularly review and adjust the calendar based on feedback and performance, which will help me refine my approach and stay adaptable. I believe this added structure will foster a sense of accountability among my collaborators and make our teamwork even more effective!

PNkomo
Participant

Improving your content creation process

I want draw up a year calendar and always be a month ahead in terms of content creation.  

JWilliams101
Participant

Improving your content creation process

I'd like to gain more knowledge overall. Just on how successful companies use digital marketing to their benefit. What they do to obtain the proper knowledge to be successful. And also how to note certain characteristics to take into consideration so that it make a business or brand stand out.

0 Upvotes
Abdalla-Moawia
Member

Improving your content creation process

For me is to craft a content strategy, from setting a goal for a sepecific period, have clear and organized work flow that can insure deliver the value to the audience, and keep the why in mind when writing the content. 

0 Upvotes
Abdalla-Moawia
Member

Improving your content creation process

For me is to craft a content strategy, from setting a goal for a sepecific period, have clear and organized work flow that can insure deliver the value to the audience, and keep the why in mind when writing the content.

0 Upvotes
NRAslam
Member

Improving your content creation process

I'd like to use more data driven decision making to guide our content.

0 Upvotes
Lee430
Member

Improving your content creation process

For me is undestanding the audience first.The key to creating the best content is to understand that it’s all about your customers, their problems, and how you can help them solve them.

Knowing this basic fact means the difference between coming across as a used car salesman or a helpful friend with great advice.

0 Upvotes
RGarcia14
Member

Improving your content creation process

For me I think improving my process is to create something like a checklist or templates that outlines each step of my editing. So in that way, I'll be more organize as I do something and to be more efficient and get better results on everything I do.

0 Upvotes
Charakupai
Member

Improving your content creation process

I would like to collect more primary data, specifically through one-on-one interviews with randomly selected respondents. I am convinced that this will help us collect original, raw and realistic data, which is what we currently need. We can then analyse the data and see what we uncover. Secondary data can then help to support our findings.

0 Upvotes
GustavoChacon
Member

Improving your content creation process

A content calendar seems like the logical way to go, but never occured to me to do. Fail to prepare and prepare to fail. I need to know what my month looks like to not miss any deadlines and hold myself accountable. Every day needs a plan, only then i will be successful.

KKotova
Member

Improving your content creation process

One thing i would do to improve the current process is to create a content calendar. This would help to organise everything without missing any small details, also would help with progress tracking, deadline tracking, and spotting any deviations accured in the process.

0 Upvotes
Ifeyinwa
Participant

Improving your content creation process

Improving my content creation process.

 

what i can do improve my current process is to develop a clear content strategy. Start by defining my target audience and understanding their needs, so that my content can resonate better with them. Create an outline before i begin which will help prganize my ideas and make sure my message is clear. Incorporating word reserach can also help improve my content's SEO, making it more discoverable. Finally i will take my time to review and refine my work.