Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

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Allen678
Miembro

Improving your content creation process

Set a specific, actionable goal and a clear timeline. Think about it from the perspective of a General fighting a war. Winning the war is the overall objective, yet to gauge progress, I need to win individual battles first. The more battles I win, the higher the probability of reaching my goals, though there’s always a chance I could lose the war.

 

Before going to war, it’s wise to establish clear objectives. I would read the topographical maps to identify rivers, foliage for cover, and natural structures to use for setting up offensive forces with protection. I would also send scouts to gather information on potential weak points in the enemy’s defenses and assess what they might use for offense.

 

Once I’ve gathered this intelligence, I can analyze how much of my resources to commit to each battle, write up damage reports, and ultimately focus on winning the war. I value strategic thinking when it comes to improving my content creation process.

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Osama_Mitwaly
Miembro

Improving your content creation process

"It's a good explanation that's like a war; you should know how to improve your process to achieve your aims."

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Eram7
Miembro

Improving your content creation process

Paraphrase without limits.
To enhance my method of producing material, I: 1. Establish Specific Goals: Clearly state my objectives. 2. Research and Plan: Compile data and sketch up my concepts. 3. Establish Timetable: For consistency, use content calendar. 4. Involve My Audience: Talk to followers and ask for their opinions. 5. Put Quality First: Give superior quality precedence over quantity. 6. Edit and Revise: Go over and polish my writing carefully. 7. Analyze Performance: Assess reach and interaction following publication. 8. Remain Creative: Read variety of media to get new concepts. 9. Cooperate: Gain fresh insights by collaborating with other creators. 10. Adapt and Evolve: Keep an open mind and strive for constant improvement. can produce material with greater impact by following these procedures.
 
Rephrase
 
 
To enhance my method of producing material, 1. Establish Specific Goals: Clearly state my objectives.
2. Research and Plan: Compile data and sketch up my concepts.
3. Establish a Timetable: For consistency, use a content calendar.
4. Involve My Audience: Talk to followers and ask for their opinions.
5. Put Quality First: Give superior quality precedence over quantity.
6. Edit and Revise: Go over and polish my writing carefully.
7. Analyze Performance: Assess reach and interaction following publication.
8. Remain Creative: Read a variety of media to get new concepts.
9. Cooperate: Gain fresh insights by collaborating with other creators.
10. Adapt and Evolve: Keep an open mind and strive for constant improvement.
 
 
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ANedelcheva
Miembro

Improving your content creation process

Define clear roles - who is writing, who is reviewing and set up long-term planning.

Web3Wizard
Participante

Improving your content creation process

I will create a content and use AI to look into the possible mistake and improve my content

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ValerioFeola
Miembro

Improving your content creation process

Personally i would search for any missing content and ask the AI and co-workers to look for any possible mistakes or new updates on the current topics and fill the gap. I'd the create a survey via Google Forms and ask for feedbacks from people who didn't take part in the process. 

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Temileyi
Participante

Improving your content creation process

I would need to create a schedule and reminder to meet up with my creation.

Also I will need to emplore the use of AI tools for better services

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Hamza-Amribet
Miembro

Improving your content creation process

One thing I’m going to try to improve my content creation process is using AI to handle the repetitive parts, like drafting or generating ideas. That way, I can focus more on the creative side and making the content feel more authentic. It’s about working smarter, not harder!

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Sclark51
Miembro

Improving your content creation process

I believe I have a good foundation of how I do my content creation process. I believe the areas of improvement would be having a more detailed calendar that outlines where I am at in each stage and setting deadlines for approval as well as being able to think more outside of the box for creative content. More consistent posting is something I need to work on as well.

LIXIAOYI
Miembro

Improving your content creation process

Ways to improve the content creation process Produce a content schedule that lists topics, publishing schedules, and platforms to be used throughout the time period. This eliminates the need to change content on the fly and ensures that what is published is in line with the business plan.

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saidfuad
Miembro

Improving your content creation process

I would begin with creating a content calendar, and a content organisation format. I usually just have all the content with me - videos, auido, writings, pictures - then post it on social media on the basies of my content calender . concistancy is only key to achichive goals , so giveing true story to buyers and statisfiy them. Be organic.

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JoudyAlhudaithi
Miembro

Improving your content creation process

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a range of activities aimed at understanding customer needs and desires, creating value, and building strong customer relationships. Marketing involves research to identify target audiences, developing strategies to reach those audiences, and using various channels (such as advertising, social media, and public relations) to communicate the benefits of a product or service effectively. The ultimate goal of marketing is to drive sales, enhance brand awareness, and foster customer loyalty.

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Ofunne
Miembro

Improving your content creation process

I would begin with creating a content calendar, and a content organisation format. I usually just have all the content with me - videos, auido, writings, pictures - then scramble about for which to post when but a calendar will take stress off me, and help me feel more ready and direct with my posting. As for content organisation, I have run into the problem of trying to find old content to reuse, and it was almost impossible. Storing and organizing content will make it less labourious.

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LilyRJ
Miembro

Improving your content creation process

Before creating my next piece of content, one planning method I can implement is mood boards/taking more time behind-the-scenes to plan my aesthetics and goal adaquetely. I tend to get an idea, and immediately feel the need to rush into the creation process. But, by taking a step back and TRULY planning what it is I want to accomplish, it will only strengthen my work and my ideas as a whole.

Satyapavan
Participante

Improving your content creation process

The message emphasizes that a good content creation process should be clear, repeatable, and well-organized. It suggests regularly evaluating the process to find ways to improve it. The author proposes creating a survey using Google Forms to gather feedback from collaborators, as being easy to work with encourages more collaboration.

RebirthCholsang
Miembro

Improving your content creation process

Yeah, structuring how all the events and processing are planned and executed is a key way to go about it.

Building a frame work that defines the time frame of the project and also to hold accountable every members of the team regarding their expected roles and inputs.

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Ssekeha
Miembro

Improving your content creation process

To improve my content creation process, one thing I could do is set up a dedicated content calendar using a tool like Trello or Notion. This would allow me to plan out my content weeks in advance, keep track of deadlines, and assign tasks to collaborators in a more structured way. It will also help in ensuring that all steps in the process are clear and visible to everyone involved, making collaboration smoother and deadlines more manageable.

AliTaslimi
Participante

Improving your content creation process

for me content creation should be simple clear and easy to follow,

the plan should be placed to be followed across the journey

documentation comes in place to check and confirm if any error / issue happens in between can be easily traced and fixed back.
Also couminication and make sure the role is clear, set and easy to follow is crucial.

 

WStokes
Miembro

Improving your content creation process

To improve my process I will not only create content for every step of the buyers journey, but also be very specfic in what the buyer is looking for (a blog, video, a consultation, etc...). This will help me in communicating goals with the team/client and help set expectations for roles in the editing process. 

Favvy
Participante

Improving your content creation process

To improve my content creation process, I can make deadlines for each content ideasn be creating deadlines for each stage of the content creation process, and also storing future content ideas in a clear and detailed manner that allows for easy recall of the idea.

Another, is to validate if the content idea is helpful for the different platforms the brand has 

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Yogini
Miembro

Improving your content creation process

One thing I could do to improve my current process is to establish a detailed content calendar that not only outlines deadlines and topics but also includes specific roles and responsibilities for everyone involved. By setting this up, I can ensure that everyone knows what to expect and when, which can lead to smoother collaboration and a more efficient workflow.

Additionally, I plan to incorporate regular check-in meetings to discuss progress and address any challenges early on. This way, we can make adjustments as needed and keep the momentum going. I believe that creating a more structured approach will help streamline our efforts and ultimately enhance the quality of our content.