Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,595 Replies 4,595
Hamza-Amribet
Member

Improving your content creation process

One thing I’m going to try to improve my content creation process is using AI to handle the repetitive parts, like drafting or generating ideas. That way, I can focus more on the creative side and making the content feel more authentic. It’s about working smarter, not harder!

0 Upvotes
Sclark51
Member

Improving your content creation process

I believe I have a good foundation of how I do my content creation process. I believe the areas of improvement would be having a more detailed calendar that outlines where I am at in each stage and setting deadlines for approval as well as being able to think more outside of the box for creative content. More consistent posting is something I need to work on as well.

LIXIAOYI
Member

Improving your content creation process

Ways to improve the content creation process Produce a content schedule that lists topics, publishing schedules, and platforms to be used throughout the time period. This eliminates the need to change content on the fly and ensures that what is published is in line with the business plan.

0 Upvotes
saidfuad
Member

Improving your content creation process

I would begin with creating a content calendar, and a content organisation format. I usually just have all the content with me - videos, auido, writings, pictures - then post it on social media on the basies of my content calender . concistancy is only key to achichive goals , so giveing true story to buyers and statisfiy them. Be organic.

0 Upvotes
JoudyAlhudaithi
Member

Improving your content creation process

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a range of activities aimed at understanding customer needs and desires, creating value, and building strong customer relationships. Marketing involves research to identify target audiences, developing strategies to reach those audiences, and using various channels (such as advertising, social media, and public relations) to communicate the benefits of a product or service effectively. The ultimate goal of marketing is to drive sales, enhance brand awareness, and foster customer loyalty.

0 Upvotes
Ofunne
Member

Improving your content creation process

I would begin with creating a content calendar, and a content organisation format. I usually just have all the content with me - videos, auido, writings, pictures - then scramble about for which to post when but a calendar will take stress off me, and help me feel more ready and direct with my posting. As for content organisation, I have run into the problem of trying to find old content to reuse, and it was almost impossible. Storing and organizing content will make it less labourious.

0 Upvotes
LilyRJ
Member

Improving your content creation process

Before creating my next piece of content, one planning method I can implement is mood boards/taking more time behind-the-scenes to plan my aesthetics and goal adaquetely. I tend to get an idea, and immediately feel the need to rush into the creation process. But, by taking a step back and TRULY planning what it is I want to accomplish, it will only strengthen my work and my ideas as a whole.

Satyapavan
Participant

Improving your content creation process

The message emphasizes that a good content creation process should be clear, repeatable, and well-organized. It suggests regularly evaluating the process to find ways to improve it. The author proposes creating a survey using Google Forms to gather feedback from collaborators, as being easy to work with encourages more collaboration.

RebirthCholsang
Member

Improving your content creation process

Yeah, structuring how all the events and processing are planned and executed is a key way to go about it.

Building a frame work that defines the time frame of the project and also to hold accountable every members of the team regarding their expected roles and inputs.

0 Upvotes
Ssekeha
Member

Improving your content creation process

To improve my content creation process, one thing I could do is set up a dedicated content calendar using a tool like Trello or Notion. This would allow me to plan out my content weeks in advance, keep track of deadlines, and assign tasks to collaborators in a more structured way. It will also help in ensuring that all steps in the process are clear and visible to everyone involved, making collaboration smoother and deadlines more manageable.

AliTaslimi
Participant

Improving your content creation process

for me content creation should be simple clear and easy to follow,

the plan should be placed to be followed across the journey

documentation comes in place to check and confirm if any error / issue happens in between can be easily traced and fixed back.
Also couminication and make sure the role is clear, set and easy to follow is crucial.

 

WStokes
Member

Improving your content creation process

To improve my process I will not only create content for every step of the buyers journey, but also be very specfic in what the buyer is looking for (a blog, video, a consultation, etc...). This will help me in communicating goals with the team/client and help set expectations for roles in the editing process. 

Favvy
Participant

Improving your content creation process

To improve my content creation process, I can make deadlines for each content ideasn be creating deadlines for each stage of the content creation process, and also storing future content ideas in a clear and detailed manner that allows for easy recall of the idea.

Another, is to validate if the content idea is helpful for the different platforms the brand has 

0 Upvotes
Yogini
Member

Improving your content creation process

One thing I could do to improve my current process is to establish a detailed content calendar that not only outlines deadlines and topics but also includes specific roles and responsibilities for everyone involved. By setting this up, I can ensure that everyone knows what to expect and when, which can lead to smoother collaboration and a more efficient workflow.

Additionally, I plan to incorporate regular check-in meetings to discuss progress and address any challenges early on. This way, we can make adjustments as needed and keep the momentum going. I believe that creating a more structured approach will help streamline our efforts and ultimately enhance the quality of our content.

Chenjinyang
Member

Improving your content creation process

A great way to improve your content creation process is to develop a clear content calendar. By planning out your content topics, deadlines, and publishing dates in advance, you can stay organized and ensure consistency. This also helps with collaboration, as everyone involved can see what's coming and prepare accordingly. It provides structure and keeps the process on track, making it easier to coordinate with team members or stakeholders.

Stoledano99
Member

Improving your content creation process

One example I thought about is a university. Colleges are a type of brand whose goal is to convince students that their education program is the best for the careers they're looking for and make the final decision to enroll. They typically add articles and student video testimonials to initiate a conneciton indecisive students could relate to. However, these kinds is developed months before the beginning of the school year. If I were to create video testimonials of students from different departments around the school, one way I could improve this process is by creating a Google Drive to organize of the editing process before the final video is published on the website. Videos can be labeled by students name, department, and year of graduation, the date filmed, and outlining the status of the editing process before it gets reviewed. I would need to research other competitive schools and outline the strengths of the university's brand other schools don't have.

Ruqayyah
Member

Improving your content creation process

To improve my content, I would need to create a persona  to understand my audiemce better.

0 Upvotes
Adejumoke03
Member

Improving your content creation process

I will build a content creation framework to improve my content creation process.

  1. First, I will gather content ideas through research and considering the buyer's persona.

  2. I will also organize my content according to the buyer's journey stages.

0 Upvotes
Sally2
Member

Improving your content creation process

To improve my content creation 

• I need to note what my audience wants, and what can attract their attention to what am creating 

• Research on tools to use and how to keep them glued to that particular post or video 

• Used design, styles, or words that are recent. Etc

 

0 Upvotes
Mawuena_Dossah
Contributor

Improving your content creation process

To improve my next content creation process, I'll do well to find out all that my organisation would be up to so I can plan in advance, taking into consideration the campaign goals as well. I'll have to get my team to appreciate the workflow for any content they would be creating.

ina67
Member

Improving your content creation process

Improve consistency by creating the content plan and generate ideas in advance