Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I would begin with creating a content calendar, and a content organisation format. I usually just have all the content with me - videos, auido, writings, pictures - then scramble about for which to post when but a calendar will take stress off me, and help me feel more ready and direct with my posting. As for content organisation, I have run into the problem of trying to find old content to reuse, and it was almost impossible. Storing and organizing content will make it less labourious.
Before creating my next piece of content, one planning method I can implement is mood boards/taking more time behind-the-scenes to plan my aesthetics and goal adaquetely. I tend to get an idea, and immediately feel the need to rush into the creation process. But, by taking a step back and TRULY planning what it is I want to accomplish, it will only strengthen my work and my ideas as a whole.
The message emphasizes that a good content creation process should be clear, repeatable, and well-organized. It suggests regularly evaluating the process to find ways to improve it. The author proposes creating a survey using Google Forms to gather feedback from collaborators, as being easy to work with encourages more collaboration.
Yeah, structuring how all the events and processing are planned and executed is a key way to go about it.
Building a frame work that defines the time frame of the project and also to hold accountable every members of the team regarding their expected roles and inputs.
To improve my content creation process, one thing I could do is set up a dedicated content calendar using a tool like Trello or Notion. This would allow me to plan out my content weeks in advance, keep track of deadlines, and assign tasks to collaborators in a more structured way. It will also help in ensuring that all steps in the process are clear and visible to everyone involved, making collaboration smoother and deadlines more manageable.
for me content creation should be simple clear and easy to follow,
the plan should be placed to be followed across the journey
documentation comes in place to check and confirm if any error / issue happens in between can be easily traced and fixed back. Also couminication and make sure the role is clear, set and easy to follow is crucial.
To improve my process I will not only create content for every step of the buyers journey, but also be very specfic in what the buyer is looking for (a blog, video, a consultation, etc...). This will help me in communicating goals with the team/client and help set expectations for roles in the editing process.
To improve my content creation process, I can make deadlines for each content ideasn be creating deadlines for each stage of the content creation process, and also storing future content ideas in a clear and detailed manner that allows for easy recall of the idea.
Another, is to validate if the content idea is helpful for the different platforms the brand has
One thing I could do to improve my current process is to establish a detailed content calendar that not only outlines deadlines and topics but also includes specific roles and responsibilities for everyone involved. By setting this up, I can ensure that everyone knows what to expect and when, which can lead to smoother collaboration and a more efficient workflow.
Additionally, I plan to incorporate regular check-in meetings to discuss progress and address any challenges early on. This way, we can make adjustments as needed and keep the momentum going. I believe that creating a more structured approach will help streamline our efforts and ultimately enhance the quality of our content.
A great way to improve your content creation process is to develop a clear content calendar. By planning out your content topics, deadlines, and publishing dates in advance, you can stay organized and ensure consistency. This also helps with collaboration, as everyone involved can see what's coming and prepare accordingly. It provides structure and keeps the process on track, making it easier to coordinate with team members or stakeholders.
One example I thought about is a university. Colleges are a type of brand whose goal is to convince students that their education program is the best for the careers they're looking for and make the final decision to enroll. They typically add articles and student video testimonials to initiate a conneciton indecisive students could relate to. However, these kinds is developed months before the beginning of the school year. If I were to create video testimonials of students from different departments around the school, one way I could improve this process is by creating a Google Drive to organize of the editing process before the final video is published on the website. Videos can be labeled by students name, department, and year of graduation, the date filmed, and outlining the status of the editing process before it gets reviewed. I would need to research other competitive schools and outline the strengths of the university's brand other schools don't have.
To improve my next content creation process, I'll do well to find out all that my organisation would be up to so I can plan in advance, taking into consideration the campaign goals as well. I'll have to get my team to appreciate the workflow for any content they would be creating.
By connecting your company to your consumer base. By creating things that your consumers enjoy allows them to want to interact with the company. Researching your main consumer base is so important in order to give your customers what they want. Creating content that aligns with not only the compnys goal but your customers helps to create a sense of community!
out 1, 202412:47 AM - editado out 1, 202412:48 AM
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Improving your content creation process
By telling personal stories that relate to your audience, making your message more relatable and engaging. Use conversational language, as if you're talking to a friend, which helps create a more approachable tone. Showing empathy is also important; understand your audience's feelings and challenges, and address their pain points with compassion. Including user-generated content, like testimonials or stories from your audience, fosters community and demonstrates that you value their input. Authenticity is key, so let your personality shine through in your content, as it builds trust and loyalty. Lastly, engage with your audience by responding to comments and messages to show that you care about their opinions and are genuinely interested in their thoughts.
I would plan things out before hand in what I would create and post, It would not be strict because I would have to see what worked and what did not and adjust from there.
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