Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
Establish Clear Guidelines: Create a content brief template that outlines the objectives, target audience, tone, and style for each piece. This helps ensure everyone is on the same page.
Set a Content Calendar: Implement a content calendar to plan and schedule your content in advance. This can help streamline your workflow and keep everyone accountable.
Use Project Management Tools: Tools like Trello, Asana, or Notion can help you manage tasks, deadlines, and collaboration more effectively.
Regular Check-ins: Schedule regular meetings or check-ins with collaborators to discuss progress and address any challenges. This keeps communication open and allows for quick adjustments.
Analyze and Iterate: After each project, take time to review what worked and what didn’t. Use analytics to see which content resonated most with your audience, and adapt your process accordingly.
I would lay out my workflow in a project management software to keep track of the progress of each content, with underlying tasks assigned. This will make sure everyone involved in the content creation process has a birds-eye view of all the tasks at hand, and make it a collaborative space for everyone.
I would start by setting clear monthly goals for the number and type of content I need to create, then use a content calendar to plan everything in advance, assigning deadlines for each task. I’d break down the process into smaller steps, like research, drafting, and editing, with individual deadlines to stay on track. I would also automate repetitive tasks and batch similar work to improve efficiency. By regularly tracking progress and collaborating effectively with my team using HubSpot, I’d ensure I consistently meet my monthly content deadlines.
o improve your content creation process, start by thoroughly researching and planning. Understanding your audience and identifying relevant keywords and topics will help you create content that resonates. Developing a content calendar is also crucial, as it keeps your ideas organized and ensures consistent output.
A google survey is the easiest way, but you also have to think about people you are contacting. If the target is elderly, then they wont be able to take a survey like this since it's out of the age group normally.
I could prepare a more detailed workflow earlier in the process, to ensure long term gains for the stored content being able to be re-used in differing ways in the future. This may be filming more substaintial video content that can be segmented into stock content on file, and storing it in a systematic tagged filing CMS that makes doubling up by having to re-record a missed opportunity a thing of the past.
That's a great approach! For me, I could do to improve my content creation process is to create a standard tempate that includes style guidelines, formatting, and workflow steps. This way, every time I or my team start creating content, we have a clear framework to follow. It not only save time but also ensures consistency in the quality of the content produced.
.png "HubSpot Employee"){kind=icon}
