Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4.822 Antworten
ONGUTI
Mitwirkender/Mitwirkende

Improving your content creation process

I would do buyer persona research before making a piece of content.

I'd plan the topics out long-term, so I don't have to figure out what to do on the creation or publishing day.

I'd batch-create and schedule posts in advance.

I'd review what works and what doesn't after publishing.

NeethaReddy
Mitglied

Improving your content creation process

To come up with a plan: and organize, and streamline the whole process to ensure efficiency and consistency of the content. Which includes defining each segment of the whole process, attribute it to a particular tool and start experimenting with ideas to create content. 

0 Upvotes
JGallindo
Mitglied

Improving your content creation process

I think it's important to spend more time organizing and planning when/how/where/what will be the content and maybe creating a macro content that can be divided into small categories to post it in different places such as a blog, website, social media, videos, etc

AH28
Mitglied

Improving your content creation process

Improving your content creation process

 

Before you create your next piece of content what's one thing you could do to improve your content process?

I would spend more time planning a structure before diving into the creative work. By outlining the necessary key points, gathering all necessary resources and setting a clear timeline, I could make the execution more efficient which can ensure that my content stays aligned with its goals and target audience.

GOkediran2
Mitglied

Improving your content creation process

Before you create your next piece of content, what's one thing you could do to improve your current process?

I will do proper research on my buyer's persona to understand their need. Once I know that, I'll be able to tailor each stages to fit their needs. 

ram971
Teilnehmer/-in

Improving your content creation process

I should create very high quality images for posting on the instagram. And, I must use hashtags so that more users can see my posted images. That's how I can improve my Content Creation Process.

0 Upvotes
StarShapedSpice
Mitglied

Improving your content creation process

I know that I definitely need to reflect on what worked for me in the past versus what didn't. This will allow me to learn from previous challenges so that I don't face them again while streamlining my process. 

 

Also, I do need to get clear on my vision and goals. 

dkhadtare
Mitglied

Improving your content creation process

Create bulk content and use AI based tools

YulianaRobles
Mitglied

Improving your content creation process

 

  • Establish Clear Guidelines: Create a content brief template that outlines the objectives, target audience, tone, and style for each piece. This helps ensure everyone is on the same page.

  • Set a Content Calendar: Implement a content calendar to plan and schedule your content in advance. This can help streamline your workflow and keep everyone accountable.

  • Use Project Management Tools: Tools like Trello, Asana, or Notion can help you manage tasks, deadlines, and collaboration more effectively.

  • Regular Check-ins: Schedule regular meetings or check-ins with collaborators to discuss progress and address any challenges. This keeps communication open and allows for quick adjustments.

  • Analyze and Iterate: After each project, take time to review what worked and what didn’t. Use analytics to see which content resonated most with your audience, and adapt your process accordingly.

 

CLovely
Mitglied

Improving your content creation process

Thank you for the information!

0 Upvotes
IvanaM
Mitglied

Improving your content creation process

yo diria que hacer mas dinamicas con el publico para que asi puedan interactuar mas

0 Upvotes
MAmidei
Mitglied

Improving your content creation process

Developing an overall strategy for the next phase in my business will help me develop multiple pieces of content all going to the same goal. 

GabriellaAngela
Mitglied

Improving your content creation process

I think laying out a clear plan for action always helo me, and the revising and seeing what works and doesn't! 

NellieH
Mitglied

Improving your content creation process

For me, it would be developing a content creation plan; creating multiple ideas ahead of time. 

0 Upvotes
iguingab
Teilnehmer/-in

Improving your content creation process

I would lay out my workflow in a project management software to keep track of the progress of each content, with underlying tasks assigned. This will make sure everyone involved in the content creation process has a birds-eye view of all the tasks at hand, and make it a collaborative space for everyone.

0 Upvotes
NPhoenix
Mitglied

Improving your content creation process

Improve consistency by creating the content plan and generate ideas in advance

0 Upvotes
vamshireddy
Teilnehmer/-in

Improving your content creation process

I would start by setting clear monthly goals for the number and type of content I need to create, then use a content calendar to plan everything in advance, assigning deadlines for each task. I’d break down the process into smaller steps, like research, drafting, and editing, with individual deadlines to stay on track. I would also automate repetitive tasks and batch similar work to improve efficiency. By regularly tracking progress and collaborating effectively with my team using HubSpot, I’d ensure I consistently meet my monthly content deadlines.

ArleneMiniel
Mitglied

Improving your content creation process

o improve your content creation process, start by thoroughly researching and planning. Understanding your audience and identifying relevant keywords and topics will help you create content that resonates. Developing a content calendar is also crucial, as it keeps your ideas organized and ensures consistent output.

0 Upvotes
RSmith19
Teilnehmer/-in

Improving your content creation process

A google survey is the easiest way, but you also have to think about people you are contacting. If the target is elderly, then they wont be able to take a survey like this since it's out of the age group normally.

0 Upvotes
DSJtheOG
Mitglied

Improving your content creation process

I could prepare a more detailed workflow earlier in the process, to ensure long term gains for the stored content being able to be re-used in differing ways in the future. This may be filming more substaintial video content that can be segmented into stock content on file, and storing it in a systematic tagged filing CMS that makes doubling up by having to re-record a missed opportunity a thing of the past.

0 Upvotes
BMalomo
Mitglied

Improving your content creation process

By creating a place where we can manage and store content ideas to be used for many instances like google drive.

0 Upvotes