Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,317 Replies 5,317
GGoraya
Contributor

Improving your content creation process

To improve my content creation process, I’m going to create a checklist that outlines each step from brainstorming to publishing. This will help me stay organized and make sure I don’t miss any important tasks. It will also make it easier for others to follow the process if we collaborate, ensuring everything runs smoothly and consistently.

tramnguyenthi41
Member

Improving your content creation process

To improve your content creation process, start by planning ahead with a content calendar and researching relevant topics for your audience. Establish an efficient workflow by outlining ideas and using tools like writing, design, and automation platforms to streamline tasks. Delegate where possible and manage projects with task management software. Repurpose content in different formats to extend its reach, while focusing on quality over quantity. Regularly analyze performance metrics to refine your strategy and set aside dedicated time for content creation to stay organized and productive.

Tobar
Member

Improving your content creation process

I could start by setting up a Notion file to collaborate with my team. Next, I'll create a content creation framework outlining the process, which I’ll then share with the team for review and feedback. We’ll gather ideas to improve or scale it as needed. Over time, I’ll continue collaborating with my team to update the Notion file, such as adding new sections or building a content calendar once the process is established.

0 Upvotes
TheIreoluwa
Participant

Improving your content creation process

I am going to create different content for different buyer persona 

Montaha
Participant

Improving your content creation process

To improve my current process, I am going to focus more on every stage of the buyer’s journey. 

ValentinaOE
Participant

Improving your content creation process

To improve my content creation process, I will establish a more streamlined workflow by setting clear milestones, deadlines, and collaborators for each project. I will also integrate feedback loops early in the process to ensure alignment with collaborators. Integrated feedback can come from both business employees and customers. Creating content related to short surveys, online interative dialogues through Facebook, Instagram, and Twitter, and even Webinars will help collect such feedback from consumers. Lastly, I'll utilize content management tools to track progress and maintain organization across projects.

CoCoAnTe
Member

Improving your content creation process

I have always a content structure, more like a content calendar which I follow, but having to learn new theatrics on how to improve my content creating and writing, isn't a bad one. I'll implement this method of content structure and see what difference it will make. We learn everyday. 

MEmmanuela
Member

Improving your content creation process

Previously, I didn't have a structured content creation strategy. Now that I've learned this process, I'll try to implement it and see how it transforms my work.

0 Upvotes
dharsh
Member

Improving your content creation process

Hello everyone, The effective content creation should follow the frameworks, Suggestions from others & the writing tone.💬

 

0 Upvotes
MrKratos
Participant

Improving your content creation process

The idea about having a structure for content creation is novel to me and one that I should explore in the future. Getting feedback from others is also essential when collaborating to create content.

hekima
Participant

Improving your content creation process

Hello it feels so insightful with how the course is going
Since now am loaded with updated marketing skills its important tp consider the content creation framework, to understand the clients life cycle, to create more detailed contents which will add the value of the clients

0 Upvotes
Presh_
Contributor

Improving your content creation process

I really didn't have any laid out strategy I work with before now, so, the one thing I'll do is to apply the content creation process I just learnt. I know it's going to be a game-changer for me.

0 Upvotes
WilbertAgyarko
Participant

Improving your content creation process

My content creation process starts with defining the desired emotional resonance and outcome for each campaign stage. I then develop a visual roadmap, outlining key milestones, timelines, and collaborators.

Next, I create a schedule, incorporating approvals, channels, and content descriptions. With this framework, I produce or task my team to high-quality content within a flexible timeline, allowing for adjustments and optimizations.

Throughout, I prioritize audience insights and metrics-driven decision making.

0 Upvotes
Skaur62
Member

Improving your content creation process

That's a great approach! Gathering feedback can provide valuable insights into how you can enhance your process.

As for another way to improve your current process, consider developing a content calendar. This can help you plan and organize your content more effectively, ensure consistent publishing, and coordinate with collaborators more smoothly. It can also help you track deadlines and streamline the workflow.

Dinmah
Member

Improving your content creation process

The things i would do to improve my content proceses are to  first check the feedbacks on my previous content to see how i can improve. Secondly,  i would create contents based on the fedddbacks i received. i woud ensure these contents are of high quality and educational or related to my prospect's needs. I would also work on creating content calendars. 

0 Upvotes
MariamIgnites
Contributor

Improving your content creation process

As I would like our target market to be clear on why, what and how, clarity is my number one, biggest bogey. Outlining my content creation framework, calendar, team and timeline as well as process will help me streamline activities to stay on track. 

The One Thing:
    What:
        Planning to Achieve 80% leverage out of 20% of my Time. 
    Why:
        Achieving loyal, actively engaged sustainable customer base that grows easily through referrals and advocacy. 
     How:
         Aligned, clear brand brought to life through a solid brand, marketing and content strategy that is well-managed and executed through a simple content creation framework that performs.


Complete my brand audit, aligning both brand, marketing and content strategy to achieve strategic sales targets across the next 18 months.




dawnatinse
Member

Improving your content creation process

To improve my content, I would like to work with a content calendar to properly plan what to say and address my customer's in each buyer journey stage, as oppossed to just creating content so the page or website doesn't seem inactive, and getting stuck on what to write about multiple times

MariamIgnites
Contributor

Improving your content creation process

I love the intentionality of this. I'm inspired!

0 Upvotes
JasonVan
Member

Improving your content creation process

To me, it's nice to have a content creation framework, but it's also important that the framework really works for my purposes. I personally prefer simple and easy-to-use framework that I can access anywhere anytime, and that makes Google Sheets a good choice.

SS26
Member

Improving your content creation process

I can improve my content creation process by planning out a month prior of what content to film/work with. I can then plan a schedule of when to post them.

Anushka10
Member

Improving your content creation process

For me I'll go with goggles form to get some new ideas 

0 Upvotes