Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,290 Replies 5,290
JSunday3
Participant

Improving your content creation process

To me, best thing I will do is to develop a content creation checklist or template. This can help ensure consistency, save time, and reduce errors by providing a clear structure for each piece of content I create.

A checklist could include key steps such as:
✓ Defining the target audience and objectives
✓ Researching and gathering necessary information
✓ Outlining the content structure
✓Reviewing and editing stages
✓ Final approvals and distribution plans

By having a standardized template or checklist, I will have a clear guide, making the process more efficient and organized.

AStewart91
Member

Improving your content creation process

I think one thing I can do to improve my content planning process... is to do just that, plan! I have gone through the stages of brainstorming, researching my niche, defining my values, brand pillars and audience. I am just starting to plan ahead what content I am going to focus on. I liked the outline how of to create a spreadsheet for a Content Creation Framework. Although I am just focusing on content creation for my personal instagram account, I can still create this to a smaller scale. I also have a personal blog that I want to do this for in the future.

rocketz114
Member

Improving your content creation process

I will reconsider my goals and what kind of content I will make for the audience. Perhaps a small survey by asking the audience "What do you want to see next?" would work. Then, I'll list ideas and schedule the timeline reasonably.

GDeoras
Member

Improving your content creation process

A step I would take is to allow for creativity and spontaneity. E.g. if some of the creators come up with ideas in the moment that perhaps do not fully align with the framework - to schedule some time or space to allocate these ideas and see if they can be implemented across other processes.

0 Upvotes
Nico_Traverso
Participant

Improving your content creation process

One thing I will do is create a Content calendar and I put there all the important notices, deadlines, schedule where it is placed when each worker must present or do something, like the template. I would also brainstorm with the team to know what we will do, collaborating with them is necessary to improve. Also, I would change my framework with more steps that improve it. And finally, I would do a survey with my audience where they would talk about what topic they find most interesting and create content about that.

0 Upvotes
bonellimorenoF
Member

Improving your content creation process

One thing I’m planning to do to improve my content creation process is to set up a content calendar. I’ve noticed that things can get a bit chaotic without a clear schedule, so having all the deadlines and review points laid out should make everything run more smoothly. It’ll also help everyone on the team know what’s happening and when they need to jump in, so we’re not scrambling at the last minute. Plus, it’ll give me a better sense of how to manage my time without feeling overwhelmed.

0 Upvotes
Aaliyahhh
Participant

Improving your content creation process

For me I'll come up with appropriate ideas by conceptualizing my content .I'll also plan a time line to help me maintain agility 

0 Upvotes
BT1978
Member

Improving your content creation process

Hey Kara,

For me, I think the next step would be streamlining my content calendar. Making sure everything is clearly laid out not just for me, but for anyone else who’s involved. That way, we’re all on the same page and can focus on the creative side without any last-minute surprises.

0 Upvotes
Hephz
Participant

Improving your content creation process

Improving your content creation process:

I'm a team of one, so I'd need to list out my goals, identify what current flaws I have with my contents and set a time frame for improving. I would also need to have a content calendar to schedule my contents so I don't cram my content.

0 Upvotes
AustenK
Member

Improving your content creation process

To improve my content creation, I could create a plan and stick to it. It would help to update that plan as the audience grows. I would also study my target audience find out what is most important to them, and incorporate that into my plan/content. 

0 Upvotes
Mehganm11
Member

Improving your content creation process

To improve my current process, I would start by reworking a clearer framework within excel, so I can better group my content for a better release strategy across specific platforms. In refining this framework to better organize myself I can properly group content to best market to my target audience. The next step I would analyze my target audience’s content that they watch, repost, like, share, etc. across all platforms and then analyze my competitor’s content as well to learn what works across our similar audiences and what is less successful. I can learn from my target audience as well as my competitors that key information that I need to put at the front of my content spread. From there I can build my posts to contain my content, while trying marketing techniques that have better success rate based on the data I researched.

0 Upvotes
MFerschweiler
Member

Improving your content creation process

One thing I would do to improve my current content process is make sure that my content aligns with the brand. Also understanding who the target audience is and what they expect from us so we can create content that makes sense for them. 

0 Upvotes
LPolcen
Participant

Improving your content creation process

In order to improve on my content creation process I can make sure to do a thorough research to identify key contents for my targeted audience. While doing my research I can also analyze key words to add to optimize the content for search engines. Besides that, I can build a realistic timeline addressing all parts involved to create, edit and review respecting the timeline. 

0 Upvotes
Haniya1
Participant

Improving your content creation process

To enhance my content creation process, I'll analyze which types of content whether posts, blogs, or other formats have resonated most with my audience. I'll ensure that everything I produce is aligned with current industry trends, keeping my content relevant and engaging for my audience.

 

0 Upvotes
SGhatak
Contributor

Improving your content creation process

I believe maybe connecting withstakeholders working with the topic I am writing content for will be helpful. I can talk to them and find out what are some points they find important enough in their domain and thus, I can make sure those points are part of my writing.

0 Upvotes
VBro
Member

Improving your content creation process

Before Creating my next piece of content i will focus on analyzing audience engagement , i will review which of my posts , blogs , or ad sets have maximum interaction . this will allow me to know more about my audience and to engage better with them 

Mrhamm
Member

Improving your content creation process

Sure, for me that important to build or make sure evaluation content creation process is looking from the matrix impression. And the next, conducting more in-depth research into target audience specific needs, preferences, and pain points.  His involves not only demographic data but also understanding their behaviors, motivations, and consumption habits on different platforms.

AMohammed04
Member

Improving your content creation process

Creating a content framework is very important as it will help you stay organized and plan content for your target audience. When creating a content framework that's repeatable agile, and organized the content creation process is smoother and more rewarding. Track the progress of the content, and follow the five steps of building a content creation framework:

1. Conceptualizing content

2. Planning a timeline

3. Creating a workflow

4. Reviewing and editing content

5. Organizing and storing content

0 Upvotes
Sanyaa
Participant

Improving your content creation process

The few ways I can think of to improve my content creation process are:

- more research on the new ideas I have for content creation 

- doing quizz with audience on the usefulness of  previous  contents 

- discussion with my team and 

- solving problems encountered during collaboration process 

RRuybal
Member

Improving your content creation process

Since, I'm new at this aspect, I'd like to incorporate a logical and practical flow (framework) that matches what my goals are.

HananTuma
Member

Improving your content creation process

Gathering feedback from collaborators is key to improving the content creation process. For me, one thing I could do to improve my current process is to establish a more structured brainstorming session at the beginning of each project. By dedicating time to thoroughly explore ideas, identify potential challenges, and align on key messaging with my team or collaborators, I can ensure that the content has a solid foundation and clear direction. This will not only enhance the quality of the content but also streamline the production process, making it more efficient and effective for everyone involved.