Improving your content creation process

[kara_susvilla]

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

[HVu132]

Tiktok reels content creation process improvement areas - planning in advance what to create through creating a short term monthly schedule to avoid overwhelming myself with last minute deadlines and allow for last minute ideas or editing changes and allow for creating more content that clicks with the audience more to improve views and follower counts.

[MariamIgnites]

I like this strategy. It's way more agile and aligns to market perception. 

[DavidSean]

Improving your content creation process 

All is summarized in three active bullet points which are: 

Plan it

Purpose it

Publish it

[PGoswami2]

To improve my content creation and planning process, I would ensure that the importance is given to each steps, from creation part till finishing part. The accuracy and time line meets the objective of the content creation as it most essential when any output is under process and so does the Content.

[TraeTurner]

I'd set things up as far in advance as possible, and have a collab meeting with everyone on a routine basis to set expectations.

[MelanieOCC]

I'd improve in setting clear expectations and deadlines so we can meet them consistently.

[JSunday3]

To me, best thing I will do is to develop a content creation checklist or template. This can help ensure consistency, save time, and reduce errors by providing a clear structure for each piece of content I create.

A checklist could include key steps such as:
✓ Defining the target audience and objectives
✓ Researching and gathering necessary information
✓ Outlining the content structure
✓Reviewing and editing stages
✓ Final approvals and distribution plans

By having a standardized template or checklist, I will have a clear guide, making the process more efficient and organized.

[AStewart91]

I think one thing I can do to improve my content planning process... is to do just that, plan! I have gone through the stages of brainstorming, researching my niche, defining my values, brand pillars and audience. I am just starting to plan ahead what content I am going to focus on. I liked the outline how of to create a spreadsheet for a Content Creation Framework. Although I am just focusing on content creation for my personal instagram account, I can still create this to a smaller scale. I also have a personal blog that I want to do this for in the future.

[rocketz114]

I will reconsider my goals and what kind of content I will make for the audience. Perhaps a small survey by asking the audience "What do you want to see next?" would work. Then, I'll list ideas and schedule the timeline reasonably.

[GDeoras]

A step I would take is to allow for creativity and spontaneity. E.g. if some of the creators come up with ideas in the moment that perhaps do not fully align with the framework - to schedule some time or space to allocate these ideas and see if they can be implemented across other processes.

[Nico_Traverso]

One thing I will do is create a Content calendar and I put there all the important notices, deadlines, schedule where it is placed when each worker must present or do something, like the template. I would also brainstorm with the team to know what we will do, collaborating with them is necessary to improve. Also, I would change my framework with more steps that improve it. And finally, I would do a survey with my audience where they would talk about what topic they find most interesting and create content about that.

[bonellimorenoF]

One thing I’m planning to do to improve my content creation process is to set up a content calendar. I’ve noticed that things can get a bit chaotic without a clear schedule, so having all the deadlines and review points laid out should make everything run more smoothly. It’ll also help everyone on the team know what’s happening and when they need to jump in, so we’re not scrambling at the last minute. Plus, it’ll give me a better sense of how to manage my time without feeling overwhelmed.

[Aaliyahhh]

For me I'll come up with appropriate ideas by conceptualizing my content .I'll also plan a time line to help me maintain agility 

[BT1978]

Hey Kara,

For me, I think the next step would be streamlining my content calendar. Making sure everything is clearly laid out not just for me, but for anyone else who’s involved. That way, we’re all on the same page and can focus on the creative side without any last-minute surprises.

[Hephz]

Improving your content creation process:

I'm a team of one, so I'd need to list out my goals, identify what current flaws I have with my contents and set a time frame for improving. I would also need to have a content calendar to schedule my contents so I don't cram my content.

[AustenK]

To improve my content creation, I could create a plan and stick to it. It would help to update that plan as the audience grows. I would also study my target audience find out what is most important to them, and incorporate that into my plan/content. 

[Mehganm11]

To improve my current process, I would start by reworking a clearer framework within excel, so I can better group my content for a better release strategy across specific platforms. In refining this framework to better organize myself I can properly group content to best market to my target audience. The next step I would analyze my target audience’s content that they watch, repost, like, share, etc. across all platforms and then analyze my competitor’s content as well to learn what works across our similar audiences and what is less successful. I can learn from my target audience as well as my competitors that key information that I need to put at the front of my content spread. From there I can build my posts to contain my content, while trying marketing techniques that have better success rate based on the data I researched.

[MFerschweiler]

One thing I would do to improve my current content process is make sure that my content aligns with the brand. Also understanding who the target audience is and what they expect from us so we can create content that makes sense for them. 

[LPolcen]

In order to improve on my content creation process I can make sure to do a thorough research to identify key contents for my targeted audience. While doing my research I can also analyze key words to add to optimize the content for search engines. Besides that, I can build a realistic timeline addressing all parts involved to create, edit and review respecting the timeline. 

[Haniya1]

To enhance my content creation process, I'll analyze which types of content whether posts, blogs, or other formats have resonated most with my audience. I'll ensure that everything I produce is aligned with current industry trends, keeping my content relevant and engaging for my audience.

[SGhatak]

I believe maybe connecting withstakeholders working with the topic I am writing content for will be helpful. I can talk to them and find out what are some points they find important enough in their domain and thus, I can make sure those points are part of my writing.