I tried finding some good examples! I think that our Free CRM website does a good job explaining why a CRM is something that every business needs, but also gets more personal when it shows how different teams and professionals can use the software.
Many experts also mention that Apple is great at this, you can read more in this blog article.
@Sam62 can you think of any other campaigns or companies that are great at implementing the Golden circle / Elements of storytelling principles? Thanks!