How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[LilyRJ]

I can repurpose my next piece of content by keeping both versatility and user accessibility in mind. For example, I am a huge fan of Graphic/Media Marketing, so majority of my projects are pictures/flyers/logos/etc. These mediums are already EXTREMELY versatile, meaning they can easily be repurposed by changing a few key details such as the theme, important dates/times, text, etc. Brand kits are IMMENSELY important when considering repurposing content because everything you have ever made for your business is in ONE PLACE; making it more-than-easy to play around with ideas that come to mind.

[Satyapavan]

To extend the value of your next piece of content, consider repurposing it into various formats, such as infographics, videos, or social media posts. You can also create a webinar or podcast episode to engage a different audience. This approach maximizes your content's reach and impact while saving time and effort.

[ONGUTI]

I can split a big document into multiple bites that I can post on other channels.

I can also unite smaller posts with various formats into one guide.

Zoom in, or zoom out.

[Chenjinyang]

• Repurposing it: Create different formats like videos or infographics.
• Updating it: Refresh existing content with new information.
• Adding supplemental materials: Include guides or templates.
• Promoting on multiple channels: Share across social media and newsletters.
• Encouraging interaction: Invite comments and discussions.

[SMahrib]

By making advertisement about my next content

[RTR23]

Break down key insights from a blog into shortened social media posts and short clips (Tweets, Instagram posts/reels, YouTube, LinkedIn). Including eye-catching visuals, quotes, or statistics to spark engagement in your audience. Caption the clips to appeal to audiences who prefer content in shorter bursts. If making a podcast, you can transribe the podcast episode into an optimized article making it accessible to readers. Create some controversy encouraging users to engage and share their responses.

[MNguyễn9]

1. Identify content format and topic 

2. Make a list of supporting subtopics

3. Choose the strongest supporting topics 

4. Create content for each supporting subtopic

5. Download or create a template for a guide

6. Recycle blog content and format into chapters

7. Create the rest of the content needed to complete your guide

For example

1. Bog to Social Media Posts. Break down key points or quotes from a blog post and share them as short, engaging social media posts.

2. Video to Podcast. Strip the audio from a video and repurpose it as a podcast episode, adding some additional context if needed.

3. Presentation to Infographic. Convert a detailed presentation into a visually appealing infographic that summarizes key takeaways.

4. Webinar to eBook.Turn the insights from a webinar into a more structured eBook for a deeper dive into the subject matter.

5. Multiple Articles into a Guide. Combine several blog posts on a related topic into a comprehensive guide or report.

6.Q&A to FAQ Page. Gather audience questions and answers from live events or comments and compile them into an FAQ for your website.

[Zraza1]

How can you extend the value of your next piece of content?

By posting your blog post on multiple platforms, you can repurpose it into different formats depending on the topic. For example, if you write a blog post about travel, you can turn it into an e-book or a travel guide, such as 'Which Countries Are Safe to Travel To?' This can help you reach a broader audience and provide more value.

[bellamazaya]

By leveraging the content into multiple content formats such as reels, YouTube long video, audio podcast and perhaps paid campaign when relevant 😎

[ShubhamAdeshara]

making youtube video about it 

[JRing3]

Turn your written content into a checklist and upload it as a PDF behind an email request. 

[MO82]

repurpose it by updating the information, and perhaps adding a new offering or CTA that the taget audience is intersted in. 

[NouraAlMulhim]

hubspot

[ZBangani]

Repurposing content into different formats - such as a blog post repurposed into a podcast, quotes, or short explainer videos - extends its value. 

[Anumol]

One way to repurpose blog posts is to convert them into e-books. Like if you have a beauty blog, you can convert the blog posts into an ebook that serves as a comprehensive beauty guide. The blog posts can also be converted to social media content by tailoring the content to fit each platform and audience.

[shamushill]

An example of a piece of content that I've written recently is a blog post that contains the top 5 tips for building a social media strategy. I could repurpose this content by converting it into a carousel for LinkedIn and Instagram. 

[KNikolic]

For example, my instagram reel about typical day in coworking space I could repurpose by writing a blog about it. I could also do a podcast where I would interview different coworkers about their day in life. I could write some tips of how to use the most coworking space in a day.

[MWeidner]

I can utilize this by trying to appeal to the masses by being a bit more creative and relavent with my art, maybe using a well know picture and sneaking my art into it somewhere so it grabs the attention of my audience alot easier.

[Silvinf]

I can do this by utilizing different forms of content under one theme. For example, I can use a video with a voice-over to highlight key points, or turn it into an audio podcast. It can also be done with photos that can be turned into a video. With one theme and various formats, the audience can still be reached in different ways.

[mischacc]

Post interesting parts of your piece on social media or send out in emails