How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[Jennife_r]

To extend the value of my next piece of content as a social media manager, I would repurpose it into multiple formats across various platforms. For example, if I create a blog post on “Tips for Boosting Engagement on Instagram”, I could:

Break it into a Twitter thread with bite-sized tips

Design an Instagram carousel summarizing the main points

Create a short TikTok or Reel demonstrating one of the tips

Turn it into a LinkedIn post focusing on the strategy side

Record a voice note or mini podcast explaining it more casually

Send a newsletter recap of the key takeaways

Include a CTA directing people to download a full checklist

This way, one blog post becomes 5–7 pieces of content that serve different audiences and platforms, keeping my work efficient and impactful.

[DModi2]

How can you extend the value of your next piece of content?

To extend the value of my next piece of content, I plan on repurposing the blog into multiple formats across various platforms. If my original blog is on the topic of last minute party decorations then I can easily repurpose that blog into a(n): 
- YouTube Video with how to tutorial type videos

- Instagram Reel and Post with the before and after pictures

- Amazon store front link with links to all products used

- infographic and list format for pintrest to provide inspo and a list of all the materials needed

- Statistics based Infographic for Linkedin for those looking for the reasoning behind this topic

- Email newsletter with a step by step guide on how to always be prepared 

- Podcast outlining recent expereinces and pro tips

- social media live to answer questions and ask questions

[ARogers03]

I could repurpose a video into a podcast for youtube along with possibly creating repurposing the information on the video into a blog post 

[CarmenJulia]

How can you extend the value of your next piece of content

In order to maximize the value of my next piece of content, I would repurpose a blog I wrote across multiple channels and formats. For example, if I wrote about what Silent Luxury means, I would transform it into:

• Short video  (reels, shorts, Tik Tok): What do Steve Jobs, Italian heirs, and Loro Piana have in common? An obsession with silent, enduring quality. Let me show you why real luxury never shouts.
• Carousel Post (Instagram, LinkedIn): 5 Lessons from Loro Piana About Silent Luxury Slides.
• 1. True luxury doesn't need logos.
• 2. Rare fibers speak louder than trends.
• 3. Legacy is part of the price.
• 4. The best clients don't flaunt.
• 5. Quiet luxury is a long-term investment.

•   An infographic / downloadable PDF:

Title:  From the Andes to Italy: Loro Piana's Path to Timeless Luxury Include:

1. Map showing fiber origins.

2. Milestones in Loro Piana's history

3. Quotes from the article.

4 Keywords: silent luxury, vicuña, heirloom quality.

• Email Newsletter: Text:

Hi there:

This week I'm sharing one of my favourite pieces about the quiet power of luxury. If you've ever wondered why some brands feel timeless, this one's for you. Read more about Loro Piana's legacy and elegance here /Link to blog/

• Podcast Clip / Audio Reel:

Intro:  Luxury isn't always loud. In today's 2-minute audio, let's explore why brands like Loro Piana have mastered the art of saying more by showing less.

Social Media Poll / Questions

In order to keep on engaging: Would you rather wear something instantly recognizable, or something only a connoisseur would notice? What does "true luxury" mean to you? 

[LMcRae]

To maximize the value of my next piece of content, I plan to repurpose a blog post into multiple formats across various channels. For example, if I write a blog on “How Credit Unions Help Members Build Credit,” I’ll repurpose it into:

1. A short video summarizing the main tips for Instagram Reels and YouTube Shorts.
2. A carousel post for LinkedIn or Facebook highlighting key takeaways.
3. An infographic for Pinterest or as a downloadable PDF.
4. Email newsletter content with a personal story and a CTA to read the full article.
5. Podcast or webinar talking points for a deeper dive into member credit-building strategies.
6. Social media polls or questions to spark engagement based on a point from the article.

By using a single piece of content as the foundation for multiple formats, I can reach a wider audience, reinforce the message across touchpoints, and achieve a higher return on investment (ROI) from the effort that went into creating it.

[DSharma13]

A complete guide blog can be converted into short-term blogs. Every subheading can be a title. Another way is to create infographics for social media out of the subheadings and bullet points of the blog.

[SLehmann1]

Repurposing Content 

The blog I wrote about starting a garden could be repurposed into a "fresh look at the garden" video on YouTube and Instagram. In both a longform and shortform video you would see the progress I have made through healthy vegetation and harvested vegetables. 

This could then lead to Historiacaly Optimizing the blog by going back and embedding videos of harvest, watering, recipes.

From there I could build a guide with checklist for constructing your own garden oasis.

Then of course I would set up an email campaign promoting the steps and guide that has been created. Within the email and guide there would be relevant links to products and information I used to transform my useless lawn into a bountiful harvest.

[iceedee]

I'll repurpose my next blog post to reach more people, boost SEO, and save time by turning it into different formats across platforms.

5 Ways to repurpose it:

1) Video Version - Turn key points into a short video or explainer for YouTube;

2) Slide Deck - Summarize the blog into a presentation (for Linkedin or Webinars);

3) Infographic - Visualize the main ideas into a graphic for Instagram or Pinterest;

4) Email Newsletter - Break it into tips or insights for an email campaign;

5) Podcast or Audio clip - Record the content as a podcast episode or short voiceover for Spotify.

[Claire20]

To extend the value of my next piece of content, I plan to repurpose a long-form blog post into several formats. For example, I can turn key points into a carousel for Instagram, create short video snippets for TikTok or YouTube Shorts, and summarize the post into an email newsletter. I’ll also turn some stats or quotes into eye-catching LinkedIn graphics. This way, one piece of content fuels multiple channels and keeps my message consistent across platforms. 

[Aliciaaa]

Choosing one potential content that could be aligned with customer persona on new platforms

[Fjnahr2003]

Summarize the main points in a short video to engage visual learners. You can post this on video platforms or embed it in your blog.

[Taelanii02]

i would do a behind the scences of every process we went through when creating this project from brainstorming to launch

[Kinini]

The kind of content I created last for my brand Lionscrib was in carousels, but some of my buyer personas uses TikTok a lot , I'll attach the a voice over with the carousels in video format, edit the heading in to a more suitable one based on the social channel and make it easier for the people on that space to digest

[EEpic]

I would make clip snippets of my recorded podcast and didstribute the most  engaging parts of the conversation across social media, precisely tiktok and instagram. Attaching the link to the full episode in the caption as a call to action for audiences to visit and listen to extensively. Then i would write a blogpost about the topic of conversation, then another about the guest that was featured on the podcast, with a link redirecting readers to the original blogpost about the conversation. Subsequently, infographics will follow. to be distributed across instagram, tiktok and facebook stories.

[Justin_k]

To extend the value of my next piece of content, I can repurpose to multiple different platforms and audience preferences. For example when writing a blog post, I can summarize it in short form videos though Instagram or Tiktok and use a related quote or stat to start a twitter thread.

[MRich15]

I could create a long form documentry, and then splice it into tik tok, yt shorts, and Instagram reels. I can also repurpose the documentary to make other shorter more specific videos from it.

[Sfioa]

I can repurpose the content into a short, fast-paced video and post it on Youtube/TikTok for visual learners while at the same time making sure I only include relevant, important information

[Vasith707]

i could repurpose my content by adding new ideas and extending it

[MSKhan017]

I can repurpose the available content via social media posts, email campaigns, blogs, infographics, videos or short reels. Breaking down the content into bite sized quotes or tips, expand on a key idea etc  

[Simmyilysm]

I can repurpose my content by adding, removing and modifying the content while keeping the value in mind. I will modify the content by considering several platforms like social media, YouTube, podcasting channels, email newsletters, webinars, etc.

For a blog post, I can repurpose the content into social media post, a YouTube video, a live webinar series, a slide show, a podcast, etc.