Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

How can you extend the value of your next piece of content?

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

1,242 Replies 1,242
SPowers0
Participant

How can you extend the value of your next piece of content?

Monitor feedback and data to gauge audience popularity.

0 Upvotes
Li010
Member

How can you extend the value of your next piece of content?

Produce short and easy-to-understand content, as today's generation, especially young people tend to prefer short items.

0 Upvotes
AlSaifMo
Member

How can you extend the value of your next piece of content?

Amongst the several social media mouths (platforms) I must feed content, I could start off with the most summarized content on Instagram, then expand to blogs on my website, and later expand into an infographic to be shared in the email newsletter. Along the way, there would be sub-tasks of adding on to the content roots and feeding them to other mouths like Linkedin, twitter, etc. This would be a perfect workflow for content to be recycled with more or less the same message. 

0 Upvotes
siyyaaaad
Member

How can you extend the value of your next piece of content?

Ensure the content is optimized for search engines with relevant keywords, meta descriptions, and tags to attract organic traffic over time

 

0 Upvotes
nkamah
Participant

How can you extend the value of your next piece of content?

How can you extend the value of your next piece of content.

 

  • I will convert some into videos. 
  • I can also make animations for easy understanding. 
0 Upvotes
laurenchina2
Participant

How can you extend the value of your next piece of content?

In order to repurpose my content into a new format I would change the title and headline to update it and show that there have been changes made. I think it would be helpful to show updates that Bonkey's has made and provide links to show new flavors or price changes!

0 Upvotes
MBaeva
Member

How can you extend the value of your next piece of content?

I think repurposing and creating a possible series out of content might be the best way forward for my work. 

NAP26
Member

How can you extend the value of your next piece of content?

In my opinion, there are steps to be able to expand the reach and value of your content: Know who your audience is, reuse content, optimize content, promote content, and content updates.

0 Upvotes
BArshad3
Participant

How can you extend the value of your next piece of content?

1. Repurpose: Transform the content into different formats (e.g., blog post to video, infographic, or podcast).

 

2. Update and refresh: Revise and expand existing content to keep it relevant and up-to-date.

 

3. Repromote: Share content on different channels or platforms to reach new audiences.

 

4. Create a series: Break down a larger topic into smaller, connected pieces to build a content series.

 

5. Encourage engagement: Ask questions, request feedback, or spark discussions to foster audience interaction.

 

6. Optimize for SEO: Enhance search engine visibility by using relevant keywords and meta tags.

 

7. Utilize user-generated content: Encourage audience contributions or showcase user-generated content related to your original piece.

 

8. Create a content hub: Organize and link related content to create a comprehensive resource.

 

9. Offer exclusive content: Provide incentives like exclusive content or bonus materials to encourage audience engagement.

 

10. Measure and analyze: Track performance, gather insights, and adjust your content strategy accordingly.

 

By implementing these tactics, I can increase the shelf life and impact of my content, maximizing its value and reach.

JBadger5
Member

How can you extend the value of your next piece of content?

I can add hashtags to improve the searchability of the post and lead viewers to the page more each time they come looking for content

 
 
 
 
Mike_rothar
Member

How can you extend the value of your next piece of content?

By transforming my long-form video content into shorter, bite-sized pieces.

0 Upvotes
SKYWALKER1
Member

How can you extend the value of your next piece of content?

Most of my content is on youtube, I'll change thumbnail of old videos, write up to the point but short description. And maybe change title also

 

0 Upvotes
Vivi123
Member

How can you extend the value of your next piece of content?

Repurposing content is a great way to elevate it and increase its awareness across different channels. It could be a longer form piece of content such as a whitepaper and then creating infographics for socials based on it or video. It could also be repurposing a popular blog post for social as a quick tips and carousel. 

0 Upvotes
ShannonMurphy
Member

How can you extend the value of your next piece of content?

Create visually appealing infographics with the most important info from blog posts

0 Upvotes
ADubey0
Participant

How can you extend the value of your next piece of content?

I will repurpose my content in video and podcast format to increase its reach to a wider audience using different social media channels and bring traffic to my original content.

0 Upvotes
BNIdera
Member

How can you extend the value of your next piece of content?

One easy way is to take a blog post that's not performing, or performing well — whatever your persuasion — and make an accompanying video update. Talk about the feedback that's been received about the blog and what's new since it's been published. Viewers who haven't read it and want to play catch up can go back and get the base material. People who have read it and want part two can check out the video. All of these lend way to further updates ("What's new in 2024").

0 Upvotes
ARussell16
Participant

How can you extend the value of your next piece of content?

  • Plan! Always think ahead as to how a piece of content may be repurposed in the future and create accordingly. Meet the audience where they are by creating the content they need 
  • Create a blog post for the readers that can be used for a short how-to video series that engages the audience multiple times and provides a checklist for those that just want the bullets of it all. 
0 Upvotes
CUgwuezike
Member

How can you extend the value of your next piece of content?

1. Identification 2. Extraction 3. Creation 4. Publish 

0 Upvotes
StellaKeynes
Participant

How can you extend the value of your next piece of content?

1. choose the most popular blogs and change the format of the previous blog: from images to texts and videos. + seach the other most popular blogs to learn from them and add to our own content.

2. improve the title to make it more suitable for SEO.

3. post the content to different platforms, changing its format to suit different users' needs.

0 Upvotes
JCase
Participant

How can you extend the value of your next piece of content?

Repurposing content is one of my favorite parts of content marketing. Some ideas include: 

  • Take a blog post and make it into an infographic. 
  • Take podcasts and transcribe them with key points highlighted and make into a blog post. Do some keyword research before publishing to further boost the content. 
  • Update older content with an SEO refresh or update information to fit current time
  • Turn a long blog post into a video, or how-to
  • Take a webinar and turn into a video or downloadable course. 
  • Take the most viral, high engagement social post and create a poll or quiz to share via IG or TikTok etc. 

This would be a good brainstorming session! 

 

 

 

 

 

JFrancisco32
Member

How can you extend the value of your next piece of content?

To enhance and maximize the value of my content, I can employ several strategies, including:

 

Enhancing the Headline: Ensuring that the headline precisely addresses the pain ponts of my target audience.

 

Enhancing Subtopics: Expanding on subtopics and integrating additional information pertinent to the main topic.

 

Refining the Introduction: Strengthening the introductory section to captivate readers.

 

Incorporating Visual Elements: Integrating refreshed images, infographics, or videos to enrich the content and enhance engagement.

 

Updating Calls to Action (CTA): Revising CTAs to align with current objectives and compel desired actions effectively.