How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[AMUK33]

How can you extend the value of your next piece of content?

Original content: "How to build an online presence in 2024"

1. Infograpghic carosel post: An infographic carosel post would give plent of space for introduction, education and brand marketing to summarize the blog post and share on different social media platforms.
2. Video: Creating a video on "How to build an online presence in 2024" will allow the content to be explained further in depth and more accesable as a more prefured media. I could share this on youtube and SEO it to grant more awarness to the brand.
3. Short vertical videos: This will give small insights into the and educat the viewers sparking there interest in the topic.
4. Ebook: Turning the content into an Ebook will help educate the audinace with more detail and give more contextualise CTA's.
5. Email Newsletter: An email news letter will sumerize the blog post to engage the subscribers and educat them on the topic.
6. Video course: Taking the blog post and applying more research creating an online coures will educate the audiance more indepth and improve the brand reputation.

[khattakmusavir8]

How Can You Extend the Value of Your Next Piece of Content?

Creating quality content takes significant time and effort, so it's important to maximize its value by repurposing it into different formats. This not only extends the reach of your content but also allows you to engage with different audiences across various platforms. Here are some effective ways to repurpose your next piece of content:

1. Blog to Video: Turn your blog post into a video. Summarize the key points and present them in a visually engaging way, either as a narrated slide presentation, an animated explainer video, or a live-action recording. Videos can reach audiences who prefer visual content and can be shared on platforms like YouTube, Instagram, or LinkedIn.

2. Podcast Episodes: If you have written a detailed guide or article, consider converting it into a podcast episode. You can discuss the topic in-depth, invite guest experts, or use it as the basis for a conversation with a co-host. This format is great for reaching people who prefer audio content during their commutes or workouts.

3. Infographics: Create an infographic that highlights the main points, statistics, or steps from your original content. Infographics are highly shareable on social media and can effectively convey complex information in a visual, easy-to-digest format.

4. Social Media Snippets: Break down your content into smaller, shareable snippets for social media. This could include quotes, tips, statistics, or key takeaways. Use these snippets to create engaging posts for platforms like Twitter, Facebook, LinkedIn, and Instagram.

5. Ebook or Guide: Combine multiple related pieces of content into an ebook or comprehensive guide. This is particularly useful for educational content, where readers might benefit from a more in-depth resource that they can download and refer to later.

6. Email Newsletter: Use the content as the basis for an email newsletter. Summarize the main points and include a call to action that encourages subscribers to visit your website, watch a related video, or download a resource.

7. Webinars or Live Sessions: Host a webinar or live session to delve deeper into the topic. This interactive format allows you to engage directly with your audience, answer questions, and provide additional insights. Record the session and share it later as a resource on your website or YouTube channel.

By repurposing content, you not only get more mileage out of your hard work but also cater to different preferences and consumption habits of your audience. It’s a strategic way to broaden your reach and continually provide value to your followers. Share your ideas for repurposing content in the comments below!

[SMaheronnaghs]

Original Content: A detailed blog post titled "10 Strategies for Effective Remote Team Management."

Ways to Extend Its Value:

1. Infographic: Create a visually appealing infographic summarizing the 10 strategies for easy sharing on social media and inclusion in email newsletters.

2. Video: Produce a short video or animated explainer based on the blog post to engage visual learners and share it on platforms like YouTube or LinkedIn.

3. Podcast: Record a podcast episode discussing the strategies with a guest expert, providing additional insights and engaging your audience in a different format.

4. Slide Deck: Develop a slide deck highlighting the key points from the blog post for use in webinars or presentations at conferences.

5. Social Media Posts: Break down each strategy into individual social media posts with tips, quotes, and graphics to drive traffic back to the full blog post.

6. Webinar: Host a live webinar to dive deeper into each strategy, offering Q&A sessions to interact directly with your audience.

[johantran2105]

 

• Social media posts:
  • Extract key points or statistics for bite-sized posts.
  • Create engaging questions or polls based on the content.
  • Use relevant visuals (images, infographics) to accompany text.
• Video clips:
  • Create short video explanations of key concepts.
  • Develop animated explainer videos.
  • Use platforms like TikTok or Instagram Reels for engaging visuals.

Long-Form Content:

• Ebook or whitepaper:
  • Expand on the blog post's ideas with in-depth research and analysis.
  • Include case studies and examples to illustrate points.
• Webinar or podcast:
  • Discuss the topic in-depth with experts or guests.
  • Offer interactive elements like Q&A sessions.
• Presentation or slideshow:
  • Create a visual presentation for conferences or workshops.
  • Use the content as a basis for sales pitches or client presentations.

Interactive Content:

• Quiz or assessment:
  • Create a quiz to test readers' knowledge on the topic.
  • Offer personalized recommendations based on quiz results.
• Infographic:
  • Visualize data and key points in a visually appealing format.
  • Share on social media and embed on website.

Other Formats:

• Email newsletter:
  • Curate a selection of content and insights from the blog post.
  • Offer exclusive content or discounts to subscribers.
• Product or service description:
  • Use the content to highlight how AI can improve customer service offerings.
• Press release:
  • Share key findings or research with media outlets.

[Abk5]

Produce short and easy-to-understand content Instagram posts, blogs, and short-form videos like reels, and short stories

[isanguyen]

Repurposing Strategies for Extending the Value of Your Content

Creating high-quality content requires significant effort, so it's important to maximize its impact by repurposing it into various formats. Here's how I plan to extend the value of my next blog post, "Top Strategies for Increasing Organic Traffic to Your Website in 2024":

1. Social Media Posts:

   • Quotes and Tips: Extract key tips and quotes from the blog post and create visually appealing social media graphics to share on platforms like Instagram, Twitter, and LinkedIn.
   • Short Videos: Record short video clips explaining some of the strategies mentioned in the blog post and share them on Instagram Reels, TikTok, and YouTube Shorts.

2. Infographic:

   • Summarize the main points and statistics from the blog post into an infographic. Share it on Pinterest, LinkedIn, and as a downloadable resource on the blog.

3. Email Newsletter:

   • Write a condensed version of the blog post for the email newsletter, with a link to the full post for readers who want more detailed information.

4. Podcast Episode:

   • Create a podcast episode where I discuss the strategies in detail, perhaps inviting a guest expert to provide additional insights.

5. Webinar or Live Q&A:

   • Host a live webinar or Q&A session to dive deeper into the strategies, answer audience questions, and provide real-time examples.

6. Slide Deck:

   • Develop a slide deck summarizing the key points from the blog post. Use it for presentations, webinars, or share it on SlideShare.

7. eBook or Guide:

   • Expand the blog post into a more comprehensive eBook or guide, including additional case studies, examples, and actionable worksheets. Offer it as a downloadable resource in exchange for email sign-ups.

8. Guest Posts:

   • Write guest posts for other industry blogs, focusing on specific strategies mentioned in the original post and linking back to the full article for more information.

9. Content Roundup:

   • Include the blog post in a monthly or quarterly content roundup on the website, highlighting the most valuable content pieces.

10. Web Content Series:

    • Break down the blog post into a series of shorter, more focused articles or blog posts, each addressing a specific strategy in detail.

By repurposing the content into these various formats, I can reach a broader audience, reinforce the message across multiple channels, and provide continuous value from a single piece of content.

[ASahin97]

Creating content takes a lot of effort, so why not make it work harder for you? Repurposing your next piece of content into different formats can significantly extend its value and reach. Here are some practical ideas to consider:

1. Infographics: Transform your main points into visually appealing infographics. They’re perfect for sharing on social media and quickly conveying complex information.

2. Podcast Episodes: Turn your written content into an engaging podcast. Dive deeper into the topic, discuss nuances, or invite guests for added perspectives.

3. Video Content: Convert your article into video format. Whether it’s an explainer, interview, or tutorial, videos attract more viewers and enhance engagement.

4. Slide Decks: Create a presentation from your content. Use it for webinars, workshops, or platforms like SlideShare to reach professionals and educators.

5. Social Media Snippets: Extract quotes, stats, or tips for bite-sized social media posts. This drives traffic back to your original content and expands your audience.

6. Ebooks or Guides: Compile several related pieces into an ebook or comprehensive guide. This serves as a valuable resource for your audience and boosts your authority.

7. Guest Blogging: Republish your content on other relevant blogs or platforms. It helps you reach new readers and build relationships within your industry.

[IOgunfuwa]

There are many ways to repurpose old content. The first step is to understand the buyer persona and their journey. This will inform other formats that the content will be converted to. One of the buyer persona I write for are investors. They are busy and often insulated with large volumes of data and hvae short attention span. Blogpost can be repurposed into podcasts, videos and infographics and other interactions content formats. 

[JWaiters]

You can repurpose your pieces of content by starting on a new social media platform. For example you can do a blog post about that content you created, then transition into social media ostings about it. YOu can also do vudeos and take picture pertaining to your content then transition into something like an infographic that lets the viewers know what your content is about.

[CWiffen]

adding video to anything written out in explaination under our website descriptions.

[YHU4]

utilize strategy like reporpose my posts, adjusting contents to improve SEO etc

[Bryan07]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

[HBhatti1]

Produce short and easy-to-understand content Instagram posts, blogs, and short-form videos like reels, and short stories.

[FPirvulescu]

By evaluating on it further. For example if your Content is a gym workout that lists the different exercises, you could expand on it by explains the affected muscle groups etc.

[SPowers0]

Monitor feedback and data to gauge audience popularity.

[Li010]

Produce short and easy-to-understand content, as today's generation, especially young people tend to prefer short items.

[AlSaifMo]

Amongst the several social media mouths (platforms) I must feed content, I could start off with the most summarized content on Instagram, then expand to blogs on my website, and later expand into an infographic to be shared in the email newsletter. Along the way, there would be sub-tasks of adding on to the content roots and feeding them to other mouths like Linkedin, twitter, etc. This would be a perfect workflow for content to be recycled with more or less the same message. 

[siyyaaaad]

Ensure the content is optimized for search engines with relevant keywords, meta descriptions, and tags to attract organic traffic over time

[nkamah]

How can you extend the value of your next piece of content.

• I will convert some into videos. 
• I can also make animations for easy understanding. 

[laurenchina2]

In order to repurpose my content into a new format I would change the title and headline to update it and show that there have been changes made. I think it would be helpful to show updates that Bonkey's has made and provide links to show new flavors or price changes!

[MBaeva]

I think repurposing and creating a possible series out of content might be the best way forward for my work.