How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[HBhatti1]

Produce short and easy-to-understand content Instagram posts, blogs, and short-form videos like reels, and short stories.

[FPirvulescu]

By evaluating on it further. For example if your Content is a gym workout that lists the different exercises, you could expand on it by explains the affected muscle groups etc.

[SPowers0]

Monitor feedback and data to gauge audience popularity.

[Li010]

Produce short and easy-to-understand content, as today's generation, especially young people tend to prefer short items.

[AlSaifMo]

Amongst the several social media mouths (platforms) I must feed content, I could start off with the most summarized content on Instagram, then expand to blogs on my website, and later expand into an infographic to be shared in the email newsletter. Along the way, there would be sub-tasks of adding on to the content roots and feeding them to other mouths like Linkedin, twitter, etc. This would be a perfect workflow for content to be recycled with more or less the same message. 

[siyyaaaad]

Ensure the content is optimized for search engines with relevant keywords, meta descriptions, and tags to attract organic traffic over time

[nkamah]

How can you extend the value of your next piece of content.

• I will convert some into videos. 
• I can also make animations for easy understanding. 

[laurenchina2]

In order to repurpose my content into a new format I would change the title and headline to update it and show that there have been changes made. I think it would be helpful to show updates that Bonkey's has made and provide links to show new flavors or price changes!

[MBaeva]

I think repurposing and creating a possible series out of content might be the best way forward for my work. 

[NAP26]

In my opinion, there are steps to be able to expand the reach and value of your content: Know who your audience is, reuse content, optimize content, promote content, and content updates.

[BArshad3]

1. Repurpose: Transform the content into different formats (e.g., blog post to video, infographic, or podcast).

2. Update and refresh: Revise and expand existing content to keep it relevant and up-to-date.

3. Repromote: Share content on different channels or platforms to reach new audiences.

4. Create a series: Break down a larger topic into smaller, connected pieces to build a content series.

5. Encourage engagement: Ask questions, request feedback, or spark discussions to foster audience interaction.

6. Optimize for SEO: Enhance search engine visibility by using relevant keywords and meta tags.

7. Utilize user-generated content: Encourage audience contributions or showcase user-generated content related to your original piece.

8. Create a content hub: Organize and link related content to create a comprehensive resource.

9. Offer exclusive content: Provide incentives like exclusive content or bonus materials to encourage audience engagement.

10. Measure and analyze: Track performance, gather insights, and adjust your content strategy accordingly.

By implementing these tactics, I can increase the shelf life and impact of my content, maximizing its value and reach.

[JBadger5]

I can add hashtags to improve the searchability of the post and lead viewers to the page more each time they come looking for content

[Mike_rothar]

By transforming my long-form video content into shorter, bite-sized pieces.

[SKYWALKER1]

Most of my content is on youtube, I'll change thumbnail of old videos, write up to the point but short description. And maybe change title also

[Vivi123]

Repurposing content is a great way to elevate it and increase its awareness across different channels. It could be a longer form piece of content such as a whitepaper and then creating infographics for socials based on it or video. It could also be repurposing a popular blog post for social as a quick tips and carousel. 

[ShannonMurphy]

Create visually appealing infographics with the most important info from blog posts

[ADubey0]

I will repurpose my content in video and podcast format to increase its reach to a wider audience using different social media channels and bring traffic to my original content.

[BNIdera]

One easy way is to take a blog post that's not performing, or performing well — whatever your persuasion — and make an accompanying video update. Talk about the feedback that's been received about the blog and what's new since it's been published. Viewers who haven't read it and want to play catch up can go back and get the base material. People who have read it and want part two can check out the video. All of these lend way to further updates ("What's new in 2024").

[ARussell16]

• Plan! Always think ahead as to how a piece of content may be repurposed in the future and create accordingly. Meet the audience where they are by creating the content they need 
• Create a blog post for the readers that can be used for a short how-to video series that engages the audience multiple times and provides a checklist for those that just want the bullets of it all. 

[CUgwuezike]

1. Identification 2. Extraction 3. Creation 4. Publish 

[StellaKeynes]

1. choose the most popular blogs and change the format of the previous blog: from images to texts and videos. + seach the other most popular blogs to learn from them and add to our own content.

2. improve the title to make it more suitable for SEO.

3. post the content to different platforms, changing its format to suit different users' needs.