How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[ankita123]

Hi

After taking the outputs from previous contents, I can summarize them to a new content and publish through different social media platforms, emails, video or audio formats, annimations or through FAQ rounds. These sessions will be more appealing to the customers.

[LBugawisan]

Sometimes I used the social media TWITTER and INSTAGRAM but mostly I republished my content into blogspot and google site to gain more audience.

[LMathur]

Absolutely 

[ZZarvani]

I think I need to move from writing long emails to an Instagram post with a few pages on one post, each page should have at least 4 sentences. Basically, I need to break down my content into smaller Instagram posts. 

[MLeBeau22]

i could create blog posts off my already made soical content and then recycle from there and use my growth tree.

[ROdufala]

A successful project guide may be converted into a checklist, which could then turn into email series, infographics, animations, social media posts, videos, and audio, among other types of content. Utilising this strategy, your content's value is continuously increased.

[WMalik8]

He

[CHINATU]

As I create content for my new blog, I will take note of the subtopics or content to recycle and repurpose along the line. I will be intentional about the content I create, so they serve me in the future too.

[JWoolf2]

I have over 30 blogs I can separate–to choose those that align and create an e-book. From there, I can do an infographic and then a slide deck. A YouTube video or a webinar could be next. I like the idea of breaking down the ebook into manageable nuggets.

[Doje]

My content is more on Instagram and Facebook. To repurpose them I'd just set up a blog site where I can tell the story behind my images.

[Fortune-Bright]

- I'll start with a blog post

- Break down the ideas in each blog post into short social media posts

- Create an infographic with the idea from the blog post

- Expand the blog post into an ebook

- Create video content using the content ideas from the blog post too.

[Ylinh42]

Great lesson! I'm building my website and here are the repurposing strategy I aim to implement:

1. Compile short blog posts and create an eBook to be offered to readers

2. Share bits of information in the content through infographics and graphic posts on social media (LinkedIn and Instagram)

3. Create an automated email series to promote my blog posts

4. Create comprehensive guides from short-form blog posts

[ASapey]

Find a why of the content then figure out ways to interest others.

[TNguyen28]

I can recycle my content, and leverage them to turn into many formats such as video on tiktok, reels on IG and FB, podcast, email list

[MeghaBiswas5]

You can extend the value of your next piece of content by repurposing it into new formats such as infographics, digital training, slide decks, podcasts/videos, instagram posts, e-books/whitepapers, newsletters, or by translating it into different languages.

[KSpong89]

We've been attempting to build topical relevance around "e-commerce merchandising." The next piece of content I am assigned is an SEO blog in relation to this topic. By the end of this quarter, I will have written two-three blogs around this topic, along with multiple LinkedIn posts published to our merchandiser community. 

I will take these "roots" (multiple blogs and LinkedIn posts) and establish my "trunk", aka my long-form guide on e-commerce merchandising. From there, I think this topic could make an interesting episode of our podcast, in addition to an infographic and checklist that provides short bullets on getting started with an e-commerce merchandising strategy.

[JTuttle1]

Let's say I write a 6-item listicle on my blog. I could take those 6 talking points and re-format them for an audio-visual presentation. I record a video discussing these points. From there, I could strip the audio from the video file and publish it as a short podcast. Then, I could take the original video and publish it on my YouTube channel. A few weeks after the original listicle went live on my blog, giving Google enough time to index the original content, I could start reposting it (under an alternate title) on sites like medium and LinkedIn.

[VPatacsil]

You can extend the value of your next piece of content by repurposing it into new formats such as infographics, slide decks, podcasts/videos, social media posts, e-books/whitepapers, newsletters, or by translating it into different languages.

[hafsaaslam]

If I have a long-form content, first I break it into short forms of content or attractive posts and pins which I uploaded on different social media platforms also I created short videos for YouTube and Tiktok channels.

[JMori]

Great lesson! I'm building my website and here are the repurposing strategy I aim to implement:

1. Compile short blog posts and create an eBook to be offered to readers

2. Share bits of information in the content through infographics and graphic posts on social media (LinkedIn and Instagram)

3. Create an automated email series to promote my blog posts

4. Create comprehensive guides from short-form blog posts

[ADaw16]

If I have a Long form blog post, I will repurpose it by doing the ACE Method. And then break it into a more visually appealing post to share on various social media pages like Facebook, Instagram, and Twitter. 

I can also make it a short video, as people can consume it in a different way as well.