How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[EWangechi]

I can create YouTube Shorts incorporating the keywords and an updated listicle like "4 things you should know about a,b,c." Or add some latest music and a Slideshare with the listicle.

[Wanyi]

I can repurpose content into a video series where viewers can consume bite-size information within a short time frame

[hannyimhome]

If I had published contents than I would make a main topic and see the subsequent content that each would fall under.  I would then plan out which content to repurpose by measuring highest amount of traffic.  i would then create a pillar site and link relevent ones togather, possibly creating a bigger web of content.  I will update new statitics, graph, informercials, tutorials, and ultimately, apply click to action.  

[Monicah48]

Create a blog post topic with supporting subtopics based on your idea. From the same content you may create short-form content for social media such as statistics, quotes and even facts that you came across while researching. Use the supporting subtopics to develop a long-form content such as a guide or an e-book which may later be repurposed into inforgraphics, trainings, how-to videos, and even form great content for email marketing. There are very many channels and platforms where you can share your newly repurposed content so long as it matches the buyers' persona and relates with the buyers' journey stage.

[Rena_Linh]

• Recycling my exising long-form posts by adding related keywords and replacing existing subheaders with related Google queries, cutting off the unnecessary content and adding the up-to-date content, adding internal links that link to the new posts, adding CTAs, quotes, and sosial media posts, then publishing the post under new date
• Create short videos for certain subheaders of the post. Then publish them on YouTube, Instagram, and TikTok, and add the post link in the comment box

[Shree_shree]

1. Repurposing and Recycling content in your main channel

2. Using the tree method, brainstorming ideas (short messages), guides and then branches of the content (training, infographic)

3. Publish under new date and recycle top articles 6-12 months

4. Expand content in different mediums (e-book, embedded videos, inforgraphics, webinar)

These are all easy and effective ways to generate content, even in times of content creation "block" (writers block for ideas)

[avangeelen]

I have a thesis I could repurpose in seperate blog posts and a slideshow.

[Vaner]

1. Make subtopics content post on twitter

2. Collaborate with Experts with Targeted audience.

3. Engage with your audience through comments and discussions.

4. Give a call to action and share across other socials 

[1408]

The most important part of republishing or repurposing a content is basically to turn and old posts to new post.

It also help in renewing customers interests in knowing more about information.

[FLivingston]

I think a way to repurpose your next piece of content into a new format is by reusing it within a post, if the original piece of content is a social media post maybe you can reuse some parts of it as a header for a post so it is eye catching for your readers but it is also a way to reutilize that same content maybe in a different format

[beemoloks]

my next piece of content will be a blog post, then from the behaviour of my target audience they are mainly on instagram, i could create visual posts then embedd the visual posts into a slidedeck which i could publish on book sites. 

[Samleigh]

I'm planning a series of blog posts to prepare audiences for a new product launch. I can also create infographics and a guide using the content from the blog posts. This will promote trust and authority around our new product.

[oluwashina]

I can easily increase the value of my content by simply repurposing the previous topics and remodifying the essential topics in weeks before final editing, then making it live. 

[TBrown14]

Recreating content and turning it into blog posts.

[Asma7asn]

How can you extend the value of your next piece of content?

1. Repurpose it into different formats (infographics, videos, podcasts).
2. Create bite-sized content for social media.
3. Build on the content with follow-up articles or sequels.
4. Optimize it for SEO to improve visibility.
5. Collaborate with influencers or experts.
6 Engage with your audience through comments and discussions.
7. Share it across multiple channels (website, blog, social media, newsletters).
8. Analyze performance and make improvements based on data.

[BSNS]

taking the current content and converting it into different formats to add value and bring it back into circulation.

[Nugo]

Repurpose my blog posts into Infographics or video formats for reels.

[BGlaze]

I make YouTube videos so I can repurpose it by taking the messaging of the content and creating a Reddit post about it that asks for interaction and further analysis of the topic. I can include a survery that asks for people's opinions.

[CDeWitt9]

We have some blog posts on industrial robotics technologies that could make eye-catching infographics or slide decks. 

[KMouzouraki]

How can you extend the value of your next piece of content?

I am working on a new content on D&I for a blog post, which I also plan to share via LinkedIn and Twitter. Now, I am thinking that it could be repurposed for a content offer via email marketing and possible a short video interview.

[KMazibisa]

I'm planning on creating tiktok videos where I summarize my blog posts in a way that still captures the message.