It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.
To maximize the value of our high-performing content, I plan to repurpose it into various formats such as videos, infographics, social media posts, emails, and other untapped platforms to expand our reach and engagement.
Justin's way of repurpose content began with an end goal in mind and started with a blog post then expanded into other repurposed contents. What I normally did was starting with shorter infographics contents topics in multi channels. As the similar contents grew big enough then I might consider making it a blog post putting all together. That way, I already have posted quite a number of contents on social media already and gained engagements already. On the other hand, Justin's way planned a head with buyer's persona and user journey in mind. This ensures we are going into right directions.
Repurposing content is a great way to maximize the value of the time and energy spent creating it. For my next piece of content, I plan to create social media graphics featuring key points and quotes from the article, and perhaps turn it into a video. I may also explore creating a podcast episode or webinar on the same topic. There are many possibilities, and I'm excited to experiment with repurposing my content into different formats.
Different ways I can repurpose my next content into new formats are:
Convert a blog post into an infographic: Use the key points from a blog post to create an infographic that presents the information in a visual, easy-to-digest format.
Transform a blog post into a podcast: Record an audio version of the blog post and share it as a podcast episode. Also, use the transcript of the podcast episode as a blog post.
Repurpose social media posts into a blog post: If you have a series of social media posts on a topic, you can collect them and turn them into a blog post. This can help you expand on the ideas in your social media posts and reach a wider audience.
Turn a blog post into a series: If your blog post covers a broad topic, you can break it down into a series of smaller, more focused posts. This can help you dive deeper into each subtopic and create more content from a single idea.
How can you extend the value of your next piece of content?
I was impressed by Justin Champion's presentation on the different formats a single piece of content can be woven into. I find a lot of value in the strategy of developing short-form content, such as existing blog and social media posts, into infographics and email series to get the audience hooked and then providing an eBook or unique content offers such as guides as the long-form payoff.
Repurposing our content into different formats such as videos, podcasts, infographics, social media posts, e-books, or whitepapers can help us reach different audiences and make our content more accessible. Also, Translating it into other languages. If our content has global appeal, consider translating it into other languages to reach a wider audience. As the industry or niche evolves, we can update our content to keep it current and relevant. This will also give us an opportunity to promote it again and attract new readers or viewers.
Lots of ways to extend the life of your content! I would refresh a blog or article with updated language, including new dates or links. I'd also refresh a flyer or landing page by working with a graphics designer to refresh the image(s) and reposition the content. Same with social media post. You can create an entire campaign and reshare it on various social media pages.
I could repurpose the content of my recent blog by 1) repurposing it into an ebook with a landing page embedded into the original blog to sign up for; 2) rework into a how-to in a bulleted format; and 3) break down the three key elements of the blog into its own 3-part email series.
Mar 23, 20235:01 AM - edited Mar 23, 20235:02 AM
Contributor
I intend to extend my next piece of content by adding links that further explain or relate with my blog post and updating the headline of my other blog post that didn't perform so well.
I'm working for a technology company whose services are updated every day, which is why we need to provide accurate, up-to-date content. These contents then be distributed and rewritten in different form to reach out more people in different social channels.
