How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[AhmedFaroug]

share my first part of my content by videos or images

[thescripter2001]

I can always research new product entries and how to market them for them to appeal to the public and to be successfull, also it's important to have a consistant pacing in releasing new content, to keep your followers interested, but also for you to not strain yourself

[Clarav]

I could share content using a video format.

[NHerreraIB]

O cuould extend the value of my next content piece, by using more impacting photos, adding more information realistic and of quality and also very easy to read for every reader

[HMgbajah]

I can extend the value of my content by adding new headlines, adding new information which can be more helpful to the reader or viewer and also, republishing it on a different site.

[PMoss]

I conduct a regular series of webinars relating to marketing and sales challenges for manufacturing and engineering companies.  We regularly re-purpose some of the information contained in these workshops as follows:

- LinkedIn carousel posts with bullet-pointed tips relating to the key topics covered in the workshops

- blog articles based on the content in the webinars

- short video snippets covering these topics that are promoted in outbound emails, and also posted on LinkedIn

- gated eBooks covering the content of the workshops

[GTilden]

I can create a piece of content that shows diversity and benefits the community as a whole. 

[MJackson6]

I think repurposing the headlines and adding new information may be my first approach

[IDeCecco]

I can make something that people will remember in years to come.

[HAndarlinsyah]

I make everything cool content based on my ideas

[ALew]

I can use AI Tools to help me write a script for a voiceover, or rewrite it into a more engaging blog. 

[ishioma]

I could make a video content on the next topic with creatives

[Thoaduong01]

I just divided the content I posted before into 2-3 minor pieces of content to make it specific. Sometimes, I also changed the format of content, such as changing text content into video content,...

[DFerullo]

Repurpose in other formats:

Create youtubes for sections of it

Create a podcast

Rename and post in other channels

[csabagtoth]

I could cut a longer blog post into smaller chunks and create 2-minute Youtube videos from them.

[JDavila7]

 I could use my platforms on social media to post and chat about different pieces of content with my friends and the public.

[LStephenson24]

I can extend the value of my next piece of content by curating graphics for all my social media that go along with my blog post and podcast criteria. This way users on all platforms are able to see the information. I will continue to use the important aspects in other campaigns but update the smaller sub-sections so some stuff is new to the viewers. 

[AHopkins2]

I would work to continously update my posts with current and relevant information. I would like to turn my new content into instagram posts and then create a podcast. The instagram posts would allow for the consumer to follow along the podcast journey. This includes all podcast episode summaries included anything new coming up. I would also create a call to action through an email subscription for consumers to be able to write in with comments, suggestions, or questions. 

[KHess97]

First off this video was golden! It's a game changer on how to properly set up layout content on various platforms to optimize viewer potential & growth, so thank you! I will extend the value of my future content, by curating content for different platforms (Instagram, YouTube, Pinterest, & Blog Posts) that all correlate to the specific video I am trying to promote. This way viewers on each platform are aware of this content, and also they are provided with other forms of similar content that they can use to continue to educate themselves on the subject matter. Once all the content is out, I can then adjust and repurpose the information provided to create e-books and web seminars to further push the old content, while creating new unique content (and sales). 

[HarishBezawadaR]

We need to identify latest trends on different social media platforms and cheCk if we have any content related to those trends. We need to use latest formats to broadcast that content as per the trend already identified. 

[NDCao]

How can you extend the value of your next piece of content?

First, do some research to see if there are any new trends or issues that people are now concerned about your content.

Second, you will select the best method to aid your target audience in understanding the material based on their needs. For instance, if the majority of your target audience's time is spent on social media platforms, it's a good idea to create some Instagram reels or Tik Tok videos to help them consume fresh material.