How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[JBerrame]

Making the post as easy to understand and relatable, Making a post precise and attractive to read and to see the picture attached as eye catching.

[Nemo94]

How can you extend the value of your next piece of content?

I was impressed by Justin Champion's presentation on the different formats a single piece of content can be woven into. I find a lot of value in the strategy of developing short-form content, such as existing blog and social media posts, into infographics and email series to get the audience hooked and then providing an eBook or unique content offers such as guides as the long-form payoff.

[Ibax99]

Repurposing our content into different formats such as videos, podcasts, infographics, social media posts, e-books, or whitepapers can help us reach different audiences and make our content more accessible. Also, Translating it into other languages. If our content has global appeal, consider translating it into other languages to reach a wider audience. As the industry or niche evolves, we can update our content to keep it current and relevant. This will also give us an opportunity to promote it again and attract new readers or viewers.

[summerjoy247]

Lots of ways to extend the life of your content! I would refresh a blog or article with updated language, including new dates or links. I'd also refresh a flyer or landing page by working with a graphics designer to refresh the image(s) and reposition the content. Same with social media post. You can create an entire campaign and reshare it on various social media pages.  

[Pratiksha_Ray]

I need to enhance my piece by also looking into factors about size of posts for different channels, removing clutters inside it!.

[DeannaZ]

I could repurpose the content of my recent blog by 1) repurposing it into an ebook with a landing page embedded into the original blog to sign up for; 2) rework into a how-to in a bulleted format; and 3) break down the three key elements of the blog into its own 3-part email series.

[OLonge]

I intend to extend my next piece of content by adding links that further explain or relate with my blog post and  updating the headline of my other blog post that didn't perform so well.

[GreenV10]

Today I repurpose content on my blog about racial discrimination.  I use the ACE method by doing the following:

I adjusted the article by removing paragraphs to make it shorter.

I combine information from two articles. I added a quote and a list of mechanisms to face racial discrimination. 

I embed a podcast chapter related to the topic.

[AScrivenger]

I would make a short video to support each blog post. 

Cluster each post around a topic pillar

Turn the posts into an e-guide

Create a checklist and other downloadable assets 

Pull out some stats and create an infographic in Canva, then share that on social 

[Vvn]

I'm working for a technology company whose services are updated every day, which is why we need to provide accurate, up-to-date content. These contents then be distributed and rewritten in different form to reach out more people in different social channels. 

[BWojnar]

I would ensure that all of my information is readable and easy to navigate. 

[kayjb]

I would rewrite my blog post as a IG carosel post, then TikTok video message, then as a tweet.

[FAlQattan]

I would ensure that all the information is up to date and easy to read/navigate. I would add supporting multimedia content, reformat the headings, and expand on any points that would be useful to the reader. 

[AhmedFaroug]

share my first part of my content by videos or images

[thescripter2001]

I can always research new product entries and how to market them for them to appeal to the public and to be successfull, also it's important to have a consistant pacing in releasing new content, to keep your followers interested, but also for you to not strain yourself

[Clarav]

I could share content using a video format.

[NHerreraIB]

O cuould extend the value of my next content piece, by using more impacting photos, adding more information realistic and of quality and also very easy to read for every reader

[HMgbajah]

I can extend the value of my content by adding new headlines, adding new information which can be more helpful to the reader or viewer and also, republishing it on a different site.

[PMoss]

I conduct a regular series of webinars relating to marketing and sales challenges for manufacturing and engineering companies.  We regularly re-purpose some of the information contained in these workshops as follows:

- LinkedIn carousel posts with bullet-pointed tips relating to the key topics covered in the workshops

- blog articles based on the content in the webinars

- short video snippets covering these topics that are promoted in outbound emails, and also posted on LinkedIn

- gated eBooks covering the content of the workshops

[GTilden]

I can create a piece of content that shows diversity and benefits the community as a whole. 

[MJackson6]

I think repurposing the headlines and adding new information may be my first approach