How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[ishioma]

I could make a video content on the next topic with creatives

[Thoaduong01]

I just divided the content I posted before into 2-3 minor pieces of content to make it specific. Sometimes, I also changed the format of content, such as changing text content into video content,...

[DFerullo]

Repurpose in other formats:

Create youtubes for sections of it

Create a podcast

Rename and post in other channels

[csabagtoth]

I could cut a longer blog post into smaller chunks and create 2-minute Youtube videos from them.

[JDavila7]

 I could use my platforms on social media to post and chat about different pieces of content with my friends and the public.

[LStephenson24]

I can extend the value of my next piece of content by curating graphics for all my social media that go along with my blog post and podcast criteria. This way users on all platforms are able to see the information. I will continue to use the important aspects in other campaigns but update the smaller sub-sections so some stuff is new to the viewers. 

[AHopkins2]

I would work to continously update my posts with current and relevant information. I would like to turn my new content into instagram posts and then create a podcast. The instagram posts would allow for the consumer to follow along the podcast journey. This includes all podcast episode summaries included anything new coming up. I would also create a call to action through an email subscription for consumers to be able to write in with comments, suggestions, or questions. 

[KHess97]

First off this video was golden! It's a game changer on how to properly set up layout content on various platforms to optimize viewer potential & growth, so thank you! I will extend the value of my future content, by curating content for different platforms (Instagram, YouTube, Pinterest, & Blog Posts) that all correlate to the specific video I am trying to promote. This way viewers on each platform are aware of this content, and also they are provided with other forms of similar content that they can use to continue to educate themselves on the subject matter. Once all the content is out, I can then adjust and repurpose the information provided to create e-books and web seminars to further push the old content, while creating new unique content (and sales). 

[HarishBezawadaR]

We need to identify latest trends on different social media platforms and cheCk if we have any content related to those trends. We need to use latest formats to broadcast that content as per the trend already identified. 

[NDCao]

How can you extend the value of your next piece of content?

First, do some research to see if there are any new trends or issues that people are now concerned about your content.

Second, you will select the best method to aid your target audience in understanding the material based on their needs. For instance, if the majority of your target audience's time is spent on social media platforms, it's a good idea to create some Instagram reels or Tik Tok videos to help them consume fresh material.

[AKaiser6]

Write a blog post, make social media posts with photos and a carrousel on IG

[SalmaEhab]

Turn the topic into a reel, a tweet, a linkedin post, an infographic and/or a facebook post

[MCox6]

Great ideas!  Using the same images for different formats extends their lives.  Small changes make them relevant to different situations.  Make sure the changes move the story of your ads move forward.

[BMulugeta]

Choose a relevant topic, that has content potential.

1. Turn that topic into a blog. 

2. Write more blogs, from the sub heading of that topic.

3. Create youtube shorts, videos and embed those videos onto your blog.

4. Create instagram posts and reels that help users understand and engage.

5. Use podcasts for users.

[EHolder]

instagram - reels, posts

youtube - shorts, videos

tiktok

[komal9_0_]

Hi

[JQLAP]

Find that High Permorming post and in this day and age the possibilities are endless:

-Instagram Reel

-Instagram Post with valuable caption

-Youtube Shorts

-Youtube extended video to elaborate further on the topic

-Adding a recording reading the blog post to make it more personal relatable and easy to engage for the reader.

[THuyen7]

I repurposed my next piece of content into videos. This new format includes tutorial videos of how HR specialists can use HR software to streamline their jobs and make their HR management effective.

[Uju]

Creating podcast episodes on ways I failed when starting my YouTube channel 

[MProsser]

Take the input form the customer in the case study and repurpose it as a 5-point guide. Turn the five-point guide into an infographic.

[DS-L]

Can I firstly just say that Justin's examples of recycling content into different formats completely blew my mind!

Moving onto the question here and using the example of a social media message I've shared to promote the opening date for applications to our MSc programmes, I could repurpose content from my organisation by:

1) Turning the social media message into a short blog post about each MSc programme and how propsective applicants can identify which programme best suits their interests/needs.

2) Turning this blog post into short social media video snippets with current students and alumni explaning how they identified their selected MSc programme was the one for them.

3) Turning these short social media video snippets into a longer-form video for YouTube, e.g. 'A Day in the Life of a Student on MSc ___ programme'

Then I would embed these videos onto our website, linked to each programme's webpage as well as create a video series linking each of these student videos together.