How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[HFatimah]

I create blog posts regularly. Now, I can repurpose some old blog posts into short video graphics for YouTube and other platforms. I can also convert my posts into infographics and slides.

[Jeannairene68]

These last few videos have been so enlightening. And this idea of repurposing has already given me plans, lots of them. I have four websites I'm currently working on. All are new and will need a blog, email list, and much exposure, so this is my core plan for all of them. For each, I can...

1. Identify their three pillar content topics.

2. Then for each topic, I can create a checklist for a to do on the topic and use that as a quick start lead magnet.

3. Then identify subtopics from the checklist that may need deeper discussion and write blogs for each topic linking to them from the checklist and using the checklist as the CTA for each blog to start building email lists.

4. I can repurpose those blogs by posting snippets from them to social media, talking about them in videos, and republishing them.

5. Once all the blogs are done, I will compile them to create one larger piece turning that into a longer pillar page.

6. Then I can repurpose that by extending it and adding writing activities and turning it into an ebook or workbook.

And here is the best part. Because I have this flow outlined, I can easily create a content plan for the next three quarters. I'm so excited.

[TammyB92]

How can you extend the value of your next piece of content?

I will extend the life of my next content piece by ensuring that I have to expand on it in the future, using things such as Bullet Point Lists (where each bullet can be expanded into a blog post on the bullet itself).

I will also make sure that there are ways for me to update the information in the post in the future. Meaning it can be republished with the new information regarding things like statistics or quotes or maybe even industry changes.

I would also try to ensure that the topic of the content piece can be translated into other formats like videos, podcasts, lists etc.

[Manikandan98]

How can you extend the value of your next piece of content?

* Adding approachable bulletins

* Use existing content in a different format to reach a variety of audiences.

* Create small videos with infographics for social media and detailed videos for youtube.

* Create a list to ensure the complete process

[shassan01]

hanging metrics and updating content to match my target audience.

[SBishop1]

I love the idea of making a bulleted blog post and having individual pieces of content for each bullet point. I'm going to consider that approach for my future content! 

[sdey38]

I am going to take pieces from my written content and turn them into reels and normal video for insta and Youtube

[ssoto9]

So  I am a content creator using IG and Tik Tok. One way I repurpose my content is using the same video content but changing the hash tags, the headlines or the music background.  Or what i have been doing is using the same video content editing and just uploading the video to both platform. The only difference on the video i do a CTA on the video to engage my audience.

[TNguyen24]

I'm going to extend the value of my next piece of content by repurposing images but still changing metrics and updating content to match my target audience.

[Goodnesschi]

How can you extend the value of your next piece of content?

into a carousel

[ValeriArdanny]

I might extend the value of the content in the next piece of content through adding different form of the content, and make the content match with my buyer personas, purpose of the content, and the message of the content

[YSaputra]

Through my understanding of adjusting, combining, and expanding, I would first make video content, and short infographics or images and publish them based on my buyer's journey on which platform they used the most and then repurposed them by turning my subtopics into blog post guide that leads to a discussion activity

[DouglasB]

 I would extend the value of my next piece of content by adding another free ebook or a script template for video makers.

[HMyNgan238]

Personally, I would extend the value of my content next piece of content by add some images, short videos, and postcards 

[Toluwani21]

I would extend the value of my instagram posts by creating a guide which will later on be converted to videos, live chats and linkedin posts

[00384]

I will exploreulti-channels consumed by my target audience, to re-purpose the content and make it fresh across all learning modes. 

[JFrancisco17]

I can take the content and see what vehicles it would make the most sense, especially on social media channels. I'll also ensure that all of the content pieces are in proper specs based on the platform.

[Maha_AKB]

For me I think I would extend the value of your next piece of content, by taking the content with higher engagement for example and making infographics, console, slides etc. so it can be easily consumed by users and clients 

[RGlasco]

I would use speech software to record my podcast into written content, take the video and turn it to audio to make an audio podcast.  use wordtune to change some blog posts to repots elsewhere. 

[PStoryVilla]

I would extend the value of the content and repurpose it by keeping inmind my buyer persona and create a blog guides that I would later make a video in YouTube and will document the behind the scenes in instagram and would make an inphograph that I could post in Facebook. 

[IOjo-Thomas]

I will extend the value of my blog posts by repurposing my contents into, tiktok videos, Instagram reels , email newsletters and other form of content as I grow.