Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

How can you extend the value of your next piece of content?

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

1,248 Replies 1,248
DouglasB
Member

How can you extend the value of your next piece of content?

 I would extend the value of my next piece of content by adding another free ebook or a script template for video makers.

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HMyNgan238
Member

How can you extend the value of your next piece of content?

Personally, I would extend the value of my content next piece of content by add some images, short videos, and postcards 

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Toluwani21
Member

How can you extend the value of your next piece of content?

I would extend the value of my instagram posts by creating a guide which will later on be converted to videos, live chats and linkedin posts

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00384
Member

How can you extend the value of your next piece of content?

I will exploreulti-channels consumed by my target audience, to re-purpose the content and make it fresh across all learning modes. 

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JFrancisco17
Member

How can you extend the value of your next piece of content?

I can take the content and see what vehicles it would make the most sense, especially on social media channels. I'll also ensure that all of the content pieces are in proper specs based on the platform.

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Maha_AKB
Member

How can you extend the value of your next piece of content?

For me I think I would extend the value of your next piece of content, by taking the content with higher engagement for example and making infographics, console, slides etc. so it can be easily consumed by users and clients 

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RGlasco
Member

How can you extend the value of your next piece of content?

I would use speech software to record my podcast into written content, take the video and turn it to audio to make an audio podcast.  use wordtune to change some blog posts to repots elsewhere. 

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PStoryVilla
Member

How can you extend the value of your next piece of content?

I would extend the value of the content and repurpose it by keeping inmind my buyer persona and create a blog guides that I would later make a video in YouTube and will document the behind the scenes in instagram and would make an inphograph that I could post in Facebook. 

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IOjo-Thomas
Participant

How can you extend the value of your next piece of content?

I will extend the value of my blog posts by repurposing my contents into, tiktok videos, Instagram reels , email newsletters and other form of content as I grow. 

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TobyNwazor
Participant

How can you extend the value of your next piece of content?

I will extend the value by repurposing the same content into different formats bearing my buyer persona and their buyer's journey stage in mind. This way, a series of blog posts could give me a guide, lots of social media content, a podcast series, an email series, and/or an infographic.

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SMeilanesia
Member

How can you extend the value of your next piece of content?

I can start by re-researching my old posts and finding the most potential post with high probability engagement rate. Then continue with creating different formats and up to date information.

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PBarasia
Member

How can you extend the value of your next piece of content?

i can use my olf content for repurposing and giving a whole new look. once I finalize the old content which had the maximum Hit, I will naturally make a step-by-step guide and do  webinars and posts that will utilize my infographics, and video graphics and every time I have an image , video will put a cta button.

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dtwotm
Member

How can you extend the value of your next piece of content?

depend on the subject of content, I may repurpose it by creating new content formats like short video, review video, podcast,...  

0 Upvotes
EUgwuejim
Participant

How can you extend the value of your next piece of content?

By expansion, it means to increase. So how I will expand the value of my next piece of content is to get the best part of my blog post, turn it into videos and post it on YouTube. I will also take the topic I used for the post and change it into different topics and post it or rather do a guest blog on other websites that are offering guest blogging.

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AasthaKothari
Member

How can you extend the value of your next piece of content?

I would publish my content on my blog and then take the subheads to create carousels for Instagram. Moving forward I would take up the most valuable and catchy piece of content to twitter

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digitalflossie
Member

How can you extend the value of your next piece of content?

I am going to republish my posts in to a downloaded ebook guide.

 

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vinitas
Participant

How can you extend the value of your next piece of content?

I learnt this from my manager during my internship. I made content plans specifically to repurpose and recycle old published content on blogs to make them infographics to post on other social media channels.

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Shirly23
Member

How can you extend the value of your next piece of content?

I learnt this technique from my manager and it just has worked wonders for me. Well, she started off by saying "How many pieces of content do you want to write every week?" and I just had no specific number to give I said I'll have to write according to the deliverables. She just said, let's do one thing; Let's create two hero pieces every week, this can either be a blog post, a newsletter or any content format for that matter. Let's understand this with the help of a blog as a hero piece; 

- We create one hero piece, i.e. one blog every week which is centered around one theme. 

-We then decide the different content formats that are be drawn from this hero piece. 

So the blog is written in such a way that we're able to repurpose it into 3-4 carousel posts, 4-5 reels, 8-10 pins, 4 tiktoks and many more. 

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feerodriguez
Participant

How can you extend the value of your next piece of content?

How can you extend the value of your next piece of content?

Choosing the most popular piece posted before and recycling in popular formats that are on trend now

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DBeirne
Member

How can you extend the value of your next piece of content?

Build it up throughout with a special post to commemorate. 

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TRonkin
Member

How can you extend the value of your next piece of content?

If something newsworthy comes up, like a study that supports a blog topic I've written, I could use it to "expand" on the topic. For example, this blog post: "Simmer Down, 60-Second Breathing Technique to Regain Control,"  might be a good technique to pair with a new report on "Road Rage is on the Rise." Once I've combined the new topic with the existing material, I could share this on other mediums... 1) Create a companion YouTube video that explains the news report and demonstrates the breathing technique. 2) Extract an image, video clip, or infographic from this enhanced blog post to share on Social Media as a teaser with a linkback. 3) Take content to create a graphical handout that a manager can share with their employees, a teacher could share with their students, or a person could appreciate on their own.

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