How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[HaydenCobb]

A way to publish my content into new formats is to use the same content but change it a little to post it on different platforms. If I were going to publish a blog article, I could share the entire article. I could then take parts of the article and post it to pinterest, instagram stories, snapchat stories, tik tok videos, etc. 

[JOwensby2]

I can extend the value of my next piece of content by first writing my blog post about Spring Break Do's and Dont's extensivley and then make a Tik Tok highlight the top 2 from each category and link the blog to my Tik Tok to read the rest and put the Tik Tok in my blog at the top of the page so there is a visual for those who came to the blog organically and not linked.

[JHerndon]

To repurpose my content, I can use my blog form of my content as a basis, then tweak the content to be more compatible for various social medias. 

[NMatarrese]

One way you can repurpose content is through social media. Since most of my content will be in the form of a blog post, I can repurpose this by posting to facebook, twitter, ticktok, and Instagram. I can also utilize short videos on many of these platforms to engage my audience.

[MSmith0777]

I can add links to what I am talking about so the reader can get another point of view of the topic.

[LydiaMcBratney]

I can repurpose my blog into a podcast. 

[Marganth]

I can look into repurposing content in various formats. Example an article/blogpost can be presented in the format of a video next so that it can provide a fresh look to the content. I could even use the video to expand the format to expand the format and present the format in a different perspective.

[GTanner]

You could add infogrpahics, pictures and links to videos you have created (Youtube) to your next piece of content. 

[AAMyers]

I like the suggestion to expand on a topic. It would be useful to choose a broad section from a well-performing blog post and go into more specific detail about it on a social media platform. For example in a post about side-job ideas, we could make an infographic about one specific side-job to post on Facebook. This would invite readers of the blog to view our social media for more information and vice versa.

[Elga]

the original piece of content = a blog post on the importance of reading for improved academic performance

repurposing through new formats:

- for parents: an ebook showing types of activities they can do together with their children (family reading)

- for teachers: a webinar/online taster session for practising setting up a reading activity with a vocabulary focus

- a Facebook post featuring an infographic showing the benefits of reading at an early age

- a podcast featuring an influencer who shares ideas about personal experiences related to supporting her/his own child with reading; a podcast featuring children speaking about their reading experiences

- an Instagram story showing children reading in different environments on a vaiety of devices

[AKhan6]

take a well performing social media post and create a pod cast or infographic video depicting a buying jounery though the product

[Lolaomotunde]

You could add pictures and a link to a YouTube video on the topic for better context. 

[PRahn]

•  Linke all socials through the website in order for readers to learn more about what other content we have to offer. I'll also link the blog site on all socials so that viewers can visit from the other side if they came from twitter, Instagram, etc.
• Keep on the topic of blog posts on socials, so that if readers wish to learn more about a topic they can navigate to the blog to do so.

[CBecker94]

You could repurpose an old blog post into a video or podcast.  There are definitely different audiences that consume written, video, and audio content.

[AAbdalakhwa]

Turn a blog article or web page into a short video

Again, if you have a lengthy post or a resource page (like a glossary), you can break sections of that page down into short videos to then publish on YouTube.

[AGSmathers]

I could try to keep a consistant flow of floor layouts, outfit graphic layouts, try on videos, tiktok oots and hauls, that all include the same content. I can also break out content in stories by depicting the outfit creation piece by piece. 

[MAaron]

I could use old blog posts and form them into short videos highlighting the main topics of the blog post since more people engage with short videos like tiktok or instagram reels. 

[agcrawford14]

I can repurpose old blog posts into new formats by taking different quotes from the post and turning them into graphics to post on social media platforms. 

[MEscario]

By observing trends we can repurpose old content that complements those trends that aim to bring back a certain nostalgic feeling to a certain generation.   

[Hồ]

I'll repurpose the content into series of video, podcast, valuable Content and caurosels which collected survey, buyer' curious or feedback

[lil_bo_archie]

I'd take an article that is itself a piece of research and make it into lots of social media posts with infographics, while also repurposing it into a podcast.