How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[AAMyers]

I like the suggestion to expand on a topic. It would be useful to choose a broad section from a well-performing blog post and go into more specific detail about it on a social media platform. For example in a post about side-job ideas, we could make an infographic about one specific side-job to post on Facebook. This would invite readers of the blog to view our social media for more information and vice versa.

[Elga]

the original piece of content = a blog post on the importance of reading for improved academic performance

repurposing through new formats:

- for parents: an ebook showing types of activities they can do together with their children (family reading)

- for teachers: a webinar/online taster session for practising setting up a reading activity with a vocabulary focus

- a Facebook post featuring an infographic showing the benefits of reading at an early age

- a podcast featuring an influencer who shares ideas about personal experiences related to supporting her/his own child with reading; a podcast featuring children speaking about their reading experiences

- an Instagram story showing children reading in different environments on a vaiety of devices

[AKhan6]

take a well performing social media post and create a pod cast or infographic video depicting a buying jounery though the product

[Lolaomotunde]

You could add pictures and a link to a YouTube video on the topic for better context. 

[PRahn]

•  Linke all socials through the website in order for readers to learn more about what other content we have to offer. I'll also link the blog site on all socials so that viewers can visit from the other side if they came from twitter, Instagram, etc.
• Keep on the topic of blog posts on socials, so that if readers wish to learn more about a topic they can navigate to the blog to do so.

[CBecker94]

You could repurpose an old blog post into a video or podcast.  There are definitely different audiences that consume written, video, and audio content.

[AAbdalakhwa]

Turn a blog article or web page into a short video

Again, if you have a lengthy post or a resource page (like a glossary), you can break sections of that page down into short videos to then publish on YouTube.

[AGSmathers]

I could try to keep a consistant flow of floor layouts, outfit graphic layouts, try on videos, tiktok oots and hauls, that all include the same content. I can also break out content in stories by depicting the outfit creation piece by piece. 

[MAaron]

I could use old blog posts and form them into short videos highlighting the main topics of the blog post since more people engage with short videos like tiktok or instagram reels. 

[agcrawford14]

I can repurpose old blog posts into new formats by taking different quotes from the post and turning them into graphics to post on social media platforms. 

[MEscario]

By observing trends we can repurpose old content that complements those trends that aim to bring back a certain nostalgic feeling to a certain generation.   

[Hồ]

I'll repurpose the content into series of video, podcast, valuable Content and caurosels which collected survey, buyer' curious or feedback

[lil_bo_archie]

I'd take an article that is itself a piece of research and make it into lots of social media posts with infographics, while also repurposing it into a podcast.

[emilyel68]

We like to recycle older blogs in email newsletters whenever they're relevant. This is especially true with our push to advertise our salry guides soon.

[aluff]

You can turn the key points of a blog into a social media survey and blog about the results

[SHamm]

I could create a video explaining the process of making that content.

[JPhillips7]

I can recycle my next piece of content by creating a YouTube that mirrors what is covered in the blog post.

[RChand]

I can repurpose relevant content such as blog posts, social media posts and emails towards an e-book or workbook. I can then repurpose that e-book into new forms of media such as a YouTube series or infographic. I can use the different videos I made for each subtopic and add it to my individual blog posts, I can also add a CTA in each of the blog posts to put in their email for free access to the e-book

[ChiziNyeche]

Having understood my Buyer's persona journey, I will identify each of my content format and topics, make a list of supporting subtopics, choose the relevant subtopics for the new format (which in this case is an e-book guide), then create content for each supporting subtopics, documenting my journey through the content creation so I can add it to the completed e-book later on.

After which I will create template for my guide, recycle supporting sub topics which was written and posted as blog posts and format it into chapters. Then create the rest of the content needed to complete the guide and update my Calls-to-actions.

👌👌👌

[Mmmrgabriel234]

I can repurpose my Content into series of video, podcast, valuable Content and caurosels

[IfeOyekanmi]

I can make recycle my contents into email series, podcast, blog post or infographics