How can you extend the value of your next piece of content?

[kara_susvilla]

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

[devans]

I rewrote the intro and added some new visuals. Improved the content by maketing toward seo I know are being looked for.  The 2 ones I redid have doubled thier leads already. I love this class. 

[AnupamDhar]

Creating an instagram account - linking it to the website - then turning it into blogs, video series and maybe even an exhibition. 

[IStepanyan]

Fisrt of all I will find out my consumer journey stage and keep in mind the ACE model. Then I'll choose the social media channel that my audience uses most. Then I'll:

1. Identify the top perfoming content,

2. Create a list of supporting subtopics,

3. Create a content for each of them,

4. Reformat my existing top content for example into infographics, video guides,

5. Change call-to-action

[SMyllari]

Reshare the content with new ways of to show it: vidoes, infographics, new outline... 

[BenedictaN]

By creating infographics and videographics from old blog posts 

[SElBerjawi]

I like to reshare some old but loved pictures from previous events and activities that I know catch the eye of our followers 

[JSteed]

I could repost my brand's recipe creation videos that are featured on FB/IG to YouTuble.   Additionally, the recipe creation videos could be conbined into a long-form digital cookbook. 

[SnehaSingh2]

I shall follow the root, trunk and crown model. First shall identify the top performing content - the identify many sub topics and create several blog posts. These function as roots. Repurpose these blog posts as separate chapters and create a comprehensive eBook. This will be the trunk. Then shall include content offers as infographics, videos of the ebook that will be its branches - the crown

[MPuscas]

I will turn my blogs into posts across several social media channels to build authority

[DDeCorte]

One idea we've implemented is taking clusters of related blog posts and repurposing them as digital guides and eBooks. 

[SClark0]

I want to change my livestream videos into infographics then eventually into videographics and animations!!!

[AAlumona]

I would change my written contents to vidoes, infographics and even make it very entertaining for prospects to see, I would make podasts about the same content and audio visuals, I'll post them on my social media handle like Instagram, Facebook, I'll upload vidoes to my youtube channel, direct the viewers to my website on the same content to increase traffic, I'll put in links related to their searches to other  rich content they must have searched for e.g What?  Why? How?

[BRisner]

Content marketing, and the other valuable information that makes someone want to come back on a regular basis, is what will sell. In my next piece of content, I can include news, public, relevant information. I can share links that take people to other places they want and be a source for people to be able to come here to go elsewhere as well. 

[web-apprentice]

I emphasize an annual blog post entitled Best Business Books and entend the content into a series of Twitter posts recognizing Honorable Mentions that were not highlighted in the blog post.

[HClark8]

By doing a content refresh for a post with similar content, and linking the new post with the refreshed post.

[DPua]

Republish/Repost content in 2 weeks and or doing an inforgraphic

[ASingian]

By making storyboards on a content template

[SallaLópez]

Ways to repurpose a blog post I'll definitely give a try:

• By turning it into an infographic
• By creating a series of emails based on the post.

[vSivapalan]

Repurpose:

Changing the title

converting it into infographics

Republish during an awareness day  where the content is relevant for example "cancer month", "children's day"

[GWenos]

We just published a blog post on divorce and body image. To repurpose the content further we can: 

• interview the author on the podcast
• Create an encouraging infographic using tips from the blog
• combine resources on identity and create an email series that people going through divorce can subscribe to

[sjiawen]

Wait 2 weeks to republish the post and looking to opportunity that buyer persona journey would be at (format and channels)