How can you extend the value of your next piece of content?

kara_susvilla
HubSpot Employee
HubSpot Employee

It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.

 

*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy. 

1,434件の返信 1,434
LucyWlodarczyk
参加者 | Platinum Partner
参加者 | Platinum Partner

Will take recorded webinars and repurpose them into a white paper, blog posts & infographics. 

0 いいね!
Dongocquynh
メンバー

I will use current blogs for posts and stories plus exciting podcast discussions.

 
0 Upvotes
 
 
 
0 いいね!
NC2
参加者

I will use current blogs for social media (posts and stories) plus exciting podcast discussions.

0 いいね!
TAdu
参加者

i will brainstorm how else the content can be consumedd. my buyer-persona's journey will do a great job in getting this done.

0 いいね!
ArunaloSinhaRoy
参加者

Using social media to inform my audiences about various aspects of new content  as well as creating  blog and promoting that through social media

0 いいね!
btallarico
メンバー

I can use Instagram as a way to update my audience on progress on a project, then use the photos in a "How-To" style blog post about the project!

0 いいね!
SMendez4
メンバー

I can use images to create a presentation, or a training video.  I can use the video to extract images for our posts.

0 いいね!
Mara17
メンバー
Use references and work with brainstorms
 
 
 
 
 
 
 
 
 
Use references and work with brainstorms. 
 
 
 
 
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Anshul123
メンバー

I can use the images in the written article and can use that in blog post.

 

0 いいね!
BeeFells
メンバー

I currently have an IG video series that could be repurposed into a branding guide, which could lead to a branding webinar training.

0 いいね!
CManrao
参加者

We repurpose the social media content in different formats like videos and short clips on LinkedIn, Facebook and we try to add most of the content in different ways to deliver the message or services we offer. Our website has a lot of blogs and we post them on Instagram and TikTok in the best possible way.

0 いいね!
RDan
メンバー

Our website has a lot of blogs that have done well. I will repurpose those for social media by reducing the length of the articles and posting them on LinkedIn and Instagram.

0 いいね!
dcameron5
トップ投稿者 | Elite Partner
トップ投稿者 | Elite Partner

I took a piece of content from 2009 and repurposed it, updating the statistics to 2021 (when it was re-written), removed outdated information, added some new parts, and placed an editor's note at the bottom notifying readers that it was originally published in 2009. I published it through HubSpot, and it reached 791 readers.

0 いいね!
FLuxury
メンバー

I'll pick the top 3 performing post, create contents related using the style and format to produce new ones... With specific emphasis placed on trends and buyer personae 

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CMottl
メンバー

First, I am very appreciative of the foundation my company has built with the blogs. They've already created several campaigns, but now there's opportunity to grow and branch out. I'd love it if our content became more multimedia, and finding the trends of content we're creating. By creating more infographics, events, social media posts, videos and even audio I think will really bring more prospects to our website.

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Bethelo
参加者

•I'll pick the best performers.

•Check for my audiences preferences

•Repurpose my content into their preferred format.

•Test it in different medium (solely and combined)

•Then I'll optimize the ones that have the best results

 

Huỳnh
メンバー

Edit content then share on social networks such as Instagram, Facebook ...

 

0 いいね!
DucTran
参加者

I'll design and edit to new form of media then share it on all social media ( Instagram, Twitter,...)

0 いいね!
Quynhkarry
参加者

we can turn content into e-book, video, podcard

0 いいね!
Emeddy14
メンバー

I love the idea that was mentioned to make bullet points in your original post or blog. Then you can come back and repurpose the information by digging into each bullet point in separate posts or blogs!

carolcastro
メンバー

Once I have enough content I will transform it into an e-book.

0 いいね!